Why is the drink Xiao Ming popular?

Xiao Ming: It sells very well. In 2015, the unified sales and net profit margin increased significantly. In 2015, the annual report of net profit was 100 million, a year-on-year increase, but it fell more sharply in 2014).

In the annual report, these two new drinks contributed 2.5 billion yuan in revenue, accounting for nearly 20% of total sales, which is a very beautiful number. I think this is the winning of the unified new production strategy: on the premise of maintaining the existing products, we will launch differentiated products and focus the entire product strategy on the high-value brand.

To put it simply, it is the main drink. This is a unified bet on value enhancement, these first-class drinks, in the unity is called products, to the effect that consumption is upgrading. Under the first-class value strategy, multiple brand groups in the unified internal new construction have broken the thinking of large companies that are afraid of making mistakes through multiple rounds of investigation and research, and have the courage to make mistakes and try.

In 2015, Uni-President Beverage launched no less than 10 new products, and these brand groups contributed a lot. Back to the brand, the strategy is simple, but any executor knows that selling cheap only needs to control costs, but it is difficult to sell a bottle of drink. Set a **, can it sell well?

The positioning is crowned with a noble origin, a limited water source, and a health mark. Then invest a lot of resources in each **. Finally, all channels are paved.

In the end. Waiting for success. The only problem is what to do if customers don't buy it, Kunlun Mountain Mineral Water, Evergrande Changbai Mountain Mineral Water, and COFCO Yuehuo are all in a hurry.

It never comes out of nowhere. What does Xiaoming do? The first is that the taste is good, the acceptance is high, the tea flavor is lighter, and the fruity flavor is fresher.

Secondly, as an enterprise that has always paid attention to product packaging design, it has made a new way to play bottle packaging. Close the lid. Let's start with a brief explanation of the bottle.

Due to the limitation of the automatic filling line for beverages, the mouth of the blow molded bottle is divided into 28 caps and 38 caps. 28 caps is 28mm diameter, the common cola lid is this size, and 38 caps is the size of pulsation. In the past, the play of the lid was limited to printing the outer label, another bottle, *** and so on.

Unity then played with a cover on the cover. On top of the lid of 38 mouths, another lid is put on. Let Xiao Ming's overall feeling get up at once, the feeling of a big-headed doll.

Xiao Ming, with the brand slogan of "serious and funny, low-key cold bubble", is mainly aimed at the post-95 generation from its English name doubility, which can be seen. Compare the red square dance aunt style before the unified iced black tea above the picture below, and the blue and blue teasing style of Xiao Ming's classmate below. In addition to advertising and color, if you compare the packaging of the two (Xiao Ming's packaging won the Global Packaging Gold Award in 2015), it will be clear that Xiao Ming's positioning is completely different.

Compared with the previous single flavor of iced tea, Xiao Ming has launched four colors of light and lively packaging and corresponding to different flavors, which also meets the individual needs of young people. According to JD.com data, the most discussed is lime black tea, accounting for 58%. <

Unified definition Xiao Ming is a product for the post-95 generation, and it is a product for the younger age group. But what exactly is the post-95 generation. What is the difference between this group of people who are 16 years old and 21 years old?

The conventional definition of the post-95 set is younger, more active, and more open-minded, and the marketing should emphasize personalization, participation, and the pursuit of freshness. But these things can be set in the post-70s, post-80s, and post-90s. Because 18-year-olds are all the same, full of curiosity about the world, think that they are somewhat special, like to accept new things, have a lot of time, and have endless energy.

That's what's different. I think it's because young people haven't changed, but the external environment has changed. <>

Summary. Dear, hello: Xiao Ming's drinks were removed from the shelves because of low sales, so they did not continue to sell.

Xiao Ming is a tea drink called Xiao Ming cold brew tea launched by Uni-President Group in March 2015, with the brand spirit of "making people relaxed and happy, and then funny". Xiao Ming's cold brew tea uses a cold brew process technology that is different from traditional tea making, so that the tea is refreshing, sweet and not bitter. Thank you for your consultation, I hope this service can help you, you can click on my avatar to follow me, and if you have any questions in the future, please consult me again, and finally wish you a happy life!

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Dear, hello: Xiao Ming's drinks were removed from the shelves because of low sales, so they did not continue to sell. Xiao Ming is a tea drink called Xiao Ming cold brew tea launched by Uni-President Group in March 2015, with the brand spirit of "making people relaxed and happy, and laughing with the fun of the model family".

Xiao Ming's cold brew tea uses a cold brew process technology that is different from traditional tea making, so that the tea is refreshing, sweet and not bitter. Thank you for your consultation, I hope this service can help you, you can click on my avatar to follow me, and if you have any questions in the future, please consult me again, and finally wish you a happy life! <>

The test results were obtained from three test reports, and the three flavors were tested, and the above results are the results. The problem is focused on sweeteners, food flavors, and high sugar content.