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Anonymous users2024-02-071. Advertorial positioning.
Before you start writing this, you need to know who you're working for. What are the needs? Why do you need it?
Once you understand this information, you can start writing advertorials.
2. The content should be 80% original.
In general, original articles have a higher click-through rate than pseudo-original articles. However, if it is a master of pseudo-originality, it may also make the click-through rate of pseudo-original advertorials higher than that of original advertorials. These are all special cases, and the normal situation is that original advertorials will speed up search engine rankings.
3. Make a point.
If you want to attract more readers to read this advertorial, you must first throw out a more thought-provoking question. For example, in the title, beginning, or body of the text and other parts of the writing of advertorials, you can do this. This will spark the reader's curiosity and provoke thought.
As long as the reader can click on your advertorial, then it proves that half of your article has attracted him.
Why do you need to insert keywords in SEO advertorial writing? Usually readers read articles online through keyword searches, and there is a ranking of **. There are related traffic statistics tools, such as encyclopedias, etc.
By analyzing these keywords, we can determine the distribution of the advertorial, as well as the degree of competition. In addition, it is the density distribution of keywords. Normally, a maximum of 4-5 keywords appear on a page.
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Anonymous users2024-02-06From the perspective of original SEO articles, material search can be a difficult point, and it is recommended that you install a few more browsers, applications, Google, Sogou, search and other search results to see the article materials with traffic, and then organize the materials. SEO original article, as long as you want to integrate the material of the article, there are two goals of integration, one is to find the similarities of the traffic article as the material, and the other is to find the difference as a comparison, then when you are looking for the material, you can write two articles, one is a unique article, and the other is an article with similarities and differences. When the title is positioned, after the article outline, the material is found, and the article must be integrated, the goal of the series article is to make the article smooth, the past and the future, the title of the article and the first article outline in series, the first article outline and the rest of the outline between the series and the end of the article are easy to solve, so how to connect, how to continue to arrange long-tail keywords depends on your level of understanding of the original SEO article.
Integrate the material SEO original article As long as you want to integrate the material of the article when you find the material of the article, the goal of integration is to find the similarities of the traffic article as the material, and find the different points as a comparison, then when you are looking for the material, you can write two articles, one is a unique article, and the other is an article with similarities and differences. When the title is positioned, after the article outline, the material is found, and the article is integrated in series, the goal of the series article is to make the article smooth, the title of the article and the first article outline in series, the first article outline and the rest of the outline between the series and the end of the article are easy to solve, so how to connect, how to continue to arrange long-tail keywords depends on your level of understanding of the original SEO article. Outline and positioning After the article title is positioned, it is not only necessary to consider the keywords touched by the article title, but also to consider how many long-tail keywords with traffic can be arranged under the title of the article. 〖
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Anonymous users2024-02-051. Be concise and to the point. According to a study, the attention span of digital users has been reduced to 8 seconds. This includes reactions to many things, technological advancements, accessibility, and the ever-growing flow of information.
However, that doesn't change the fact that it's harder than ever to grab buyers' attention. In such a pivotal scenario, you can imagine the fate of a lengthy, tiresome piece of text. So, if you don't want to lose potential customers, you need concise copywriting.
Use small sentences and paragraphs. Use bullet points and images to make descriptions more engaging and interactive. Keep the title informative but concise and to the point.
That's why it favors descriptions that have been adjusted to match keyword intent. This means that you should be familiar with the reasons why buyers are searching for your target keyword. When you know what they need, you can provide the information they are looking for.
This automatically increases the overall credibility and value of your product in the minds of buyers.
3. Don't stuff keywords into your copy. Finding keywords and matching user intent are the same thing. Placing them throughout the product page is another issue to consider.
It's best to target the main keyword in the title of your product page. It's also a good idea to use important keywords in bullet points. However, don't go too far when writing descriptions or trying to go beyond keyword density.
Stuffing doesn't improve your rankings. On the contrary, it can damage the reputation of your store and brand. Not to mention, keyword stuffing is a waste of time and resources, considering the current A9 standard.
4. Optimize the title and description to achieve the best effect. If your brand is quite popular among your target audience, showcase your brand. Depending on how important the keyword is to the buyer, use keywords (bullets) in the list of features.
Include some statements that demonstrate strengths rather than blandly statements of features. Of course, focus on features. Use subheadings to break up long paragraphs.
The above is a summary of Yiren Network's skills on how to write SEO copywriting, a total of 4 aspects, I hope it will help you.
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Anonymous users2024-02-04There are three types of commonly used SEO copywriting titles:
1): Intimidation.
People flee when they feel panicked, and if you see these headlines below, how would you react? "You know what? Computers emit a lot more than ordinary electrical appliances, and maybe you're using one like this.
Do you really want to see if your computer has higher radiation than ordinary electrical appliances?
2): Benefit-based.
When people feel happy, they want to have it, what is your reaction to the following headline? "Anyone who meets the xx conditions, gets a beautiful gift - an Apple computer, and it will not be invalid when it expires" is very wanted, even if the standard is not met, there may be someone who will find a way to meet it, right?
Step 2: Use curiosity to good use.
I believe everyone has heard the saying that curiosity kills cats. It's in our human nature to be curious, but it's also human nature to be lazy. If you want your user to read your SEO copy carefully, you have to stimulate his curiosity enough to amplify his curiosity before the text begins, so that he can stay enthusiastic about your long article.
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Anonymous users2024-02-03The first step in writing an SEO manuscript is to choose keywords, everything in our article is written around keywords, and we must select the right keywords to write according to the needs of our customers.
Advertorials, as the name suggests, focus on a soft word, so what kind of advertorials are soft enough to achieve the purpose they want? In order to bring traffic? Recently, Changzhou SEO is also learning to write soft articles, alas, there are really a lot of soft articles that are so easy to write, you have to read more and think more. >>>More
Mr. Lu Xun once said that there is no road in the world, and when there are more people walking, there will be a road. There is no so-called road, these roads are we have to go out in order to achieve a certain goal, once a person succeeds, then everyone will know that this is a way, how can this be done, so it becomes a road, and in the vast river of history, all things have been covered by the great magician of time, the reason why we know these histories, is that we modern people to research, written by archaeologists, And what we do is often because of a fleeting thought, or forced to do it, and through a certain way to do it, sometimes we will make an earth-shattering event, so history, people write it, because someone does it, so there will be the so-called history, life is like a play, every second is in the live broadcast, time will not come back, today the sun will rise, tomorrow will rise up, but that is not today's sun, today's sun has disappeared forever, Every minute and every second we have spent cannot be repeated, we are using our lives to write a gorgeous script, write a wonderful script, maybe your life is not so vigorous, but he is unique, he is the history of only one person, he does not need to be read by all people, because there will be people who are willing to appreciate him to come, with the heart ** the script of your life, we are writing our own history book, better than the so-called Three Kingdoms, historical records, Han Shu Hou Han Shu and so on, Each of us is writing the book in Mr. Lu Xun's mouth, the swan song of the historian, and the rhymeless separation.
Tips for writing high-quality advertorials:
1. Differences. We need to avoid being too subjective when writing, not to say how we want to write, we should start from the perspective of the target group, do not introduce their own brand and product advantages in the article, and more importantly, we must understand the customer's thoughts, always pay attention to the user's feelings, and ponder more, so as to avoid misunderstandings and write high-quality articles. >>>More
Advertorials refer to a marketing method that promotes a product, service or brand in the form of literature. The purpose of advertorials is to arouse readers' resonance and attention through the expression of words, so as to achieve the purpose of promoting products, services or brands. >>>More
The weakness of human nature) How steel is made, etc. You can find what you need in it. Use your own brains for everything!