Why did adding keywords in Drive thru drop so much in Quality Score?

Generally, it is better to keep the keyword quality score above 8 points, and the keyword quality score will be relatively high when it is just added. Quality Score is a relatively dynamic score that changes with your baby's condition. It needs to be continuously optimized from the following aspects:

The key to improving your Quality Score is to do the following:

5. The quality of the baby's detail page;

Keyword. High-quality keywords increase the price to improve the display, the keywords selected during this period must be highly relevant and in line with the search habits, and the weight will increase accordingly after improving the display. In addition, the addition of words and the deletion of words are carried out simultaneously, the words that perform badly are deleted, and the better keywords in the reserve are also washed and ready to get on the bus.

The through train quality score is the evaluation of a keyword, which can also be said to give a keyword a score. Of course, the score is based on the specific data of each keyword, not the only criterion for measuring PPC based on price alone. At the same time, Quality Score affects deductions and rankings.

1. The category attributes selected when the baby is put on the shelves must be correct and complete. For example, it is a chiffon long skirt on the shelf, and the attributes of the baby are: fake two-piece, chiffon, printed, sleeveless, buttoned, vest skirt and other information, you must choose all of them when you check them.

3. Set the promotion title of the baby. Babies who participate in the through train can have two titles, each title is 20 words, and be sure to make good use of these 20 words. Try to put the words that are most relevant to the baby, such as the chiffon dress just mentioned, which is a bohemian beach skirt, and you should fill in this information as much as possible.

4. Continuity of promotion. If it is only promoted from 8 o'clock to 12 o'clock at night during the day, Monday to Friday, the quality score will inevitably be affected. Therefore, during the time period from 0:00 to 8:00, you can set the delivery according to the proportion, so that the quality score will not be affected.

5. Click-through rate. The higher the click-through rate, the higher the quality score, so the ability to improve the click-through rate, with **text and creativity**, is also a good magic weapon to improve the quality score of the through train.

Summary. First of all, establish a new plan, add 5-10 similar types of babies in the plan, and each baby selects about 30 keywords, and selects them according to the display index to determine the words with the highest click-through rate as promotion words. Secondly, it is necessary to set a daily limit, after all, it is very expensive to pay for the promotion click-through rate, in order to control the promotion cost, it is necessary to set a good daily limit, and in terms of time, it is necessary to take into account the browsing time of the consumer group, and try to choose the time of high clicks.

Then you want to select a region with a high click-through rate. Finally, it is necessary to choose the correct position, and try to put the words with less competition on the front page as much as possible, and the big words can be placed in the front.

First of all, we should establish a new plan, add 5-10 similar similar babies such as Zen in the plan, and select about 30 keywords for each cherry oak bird, select them according to the display index, and determine the words with the highest click-through rate as promotion words. Secondly, it is necessary to set a daily limit, after all, it is very expensive to pay for the high click-through rate of paid promotion, in order to control the promotion cost, it is necessary to set a good daily limit, and in terms of time, it is necessary to consider the time when the spine is as early as the consumer group, and try to choose the time with high clicks. Then you want to select a region with a high click-through rate.

Finally, it is necessary to choose the correct position, and try to put the words with less competition on the front page as much as possible, and the big words can be placed in the front.

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1. It is normal for the new plan to have a new baby, a new word, and a relatively low quality score. Keywords can be recommended by the system in the early stage, and the general score is relatively high. Because it is based on the attributes of the baby and the title of the through train to associate with the front and through train titles, the score will be higher after the words here are added.

2. Data accumulation, if there is no click for a long time after the keyword is added, the score will not go up, after the click, the quality score will be Zhang, and the conversion will rise.

3. Some words are not inherently not very matched, you can put the mouse on the quality score, you can see that the matching relationship is good and bad, and the inherently poor match is more difficult to raise.

2. The rate refers to the click-through rate and conversion rate, the volume is the number of clicks and the volume of transactions, the early focus of the letter is not checked click-through rate, but it needs to have a certain amount, if the click-through assistant plus accurate matching, the click-through rate has increased, but the base of the number of clicks is not enough, and it is not difficult to score.

3. You can try to use extensive matching, the bid is controlled at 50% of the first mobile article, and then the premium is 100% through the position grabbing assistant, grab the first position, do not open the ranking guarantee, and test the data for a period of time.

The quality score refers to a score of the baby you promote to be liked by users, and the quality score exists in the actual click deduction of the through train, that is to say, the higher the score, the lower the deduction.

Wireless and PC quality are shown separately.

Quality Score: The factors that affect Quality Score.