How can Xiaohongshu notes be popular?

In fact, for a Xiaohongshu note, keywords are crucial, keywords are related to your industry and field, that is, how well do your keywords do, you can attract fans in your field, and Xiaohongshu's internal platform traffic words can also bring traffic to notes. Therefore, to do Xiaohongshu, you must have a clear positioning of yourself and the positioning of keywords in your own field.

Second: the way the notes are presented.

There are currently two ways to display Xiaohongshu notes, one is the **type, the other is the **type of form, it is also very important to choose the corresponding display method according to the note products you publish, generally speaking, the dry goods sharing class and the experience tutorial type of **notes are easier to be collected, **traffic and**larger, so you must make a corresponding note display method according to the content of the notes you share.

Third: The notes must comply with the rules of the Xiaohongshu platform.

What does it mean to comply with the rules of the Xiaohongshu platform? In fact, each platform has the rules of each platform, before doing drainage marketing, you must first understand the rules and temper of the platform, there are often many people who publish notes that are either banned or have no views, which is a big reason that the notes do not meet the rules of the platform.

Therefore, the published notes must be within the rules of the Xiaohongshu platform, and some notes with poor quality or content violations, too heavy marketing or negative energy content Xiaohongshu will refuse to include them, once the published notes are not included or blocked and deleted, this will directly affect the weight of your account, so you must understand the rules of the platform before publishing notes.

As one of the most popular platforms for sharing good things in the current young circle, Xiaohongshu has developed very rapidly, and due to its high conversion characteristics, it has become a publicity position for major beauty, FMCG merchants and brand promotion and marketing. But many self-leading marketing operators will be more distressed, why do the Xiaohongshu notes they make have no effect? Ever wondered why?

Second, a large number of interactions.

Like, collect, comment, what is this data used for? It is not difficult to see from the top-ranked notes that the larger the number of interactive comments, the more users like it, and this has a relatively high weight on the Xiaohongshu platform and a better ranking, so a large number of interactions can increase the weight value of notes. However, there are also skills in the comment interaction, and the copy of the comment should be as strong as possible with keywords, and the density of keywords should be increased accordingly, so as to be conducive to the ranking of Xiaohongshu notes.

3. Engage in high quality (high weight).

Everyone should know that Xiaohongshu has a grade, and the weight of a higher rank will naturally be higher than that of an ordinary trumpet. Of course, the weight also has a lot to do with the time of registration, the number of fans, the number of likes and comments, and the number of notes. The higher the rank, the more recognized the platform, the higher the ranking of the note is likely to be, and the higher the ** it gets.

Therefore, many businesses will choose some high-quality Xiaohongshu experts to help publish notes on their behalf, in addition to letting influencers see more notes, but also to have good keyword rankings. Although the traffic in Xiaohongshu is relatively large, the conversion rate varies from person to person, in addition to the quality of notes and grades have a very large relationship, secondly, the number of content keywords and interactions will also have a greater impact. Therefore, MediaBox recommends that more efforts be made on the layout and interaction of content keywords, so as to lay a good foundation for improving Xiaohongshu's ranking.

For the marketing skills of advertorials, I want to share a lot of knowledge with you. I have rich experience in this industry, and I also have a lot of experience and skills, interested friends can also pay attention to me in the station, we communicate together, and I hope that your products will sell better and better.

Tutorial:

Prepare materials Tools: Mobile phone Xiaohongshu.

1. First of all, open the software and click the [ ] icon below.

3. Select the ** you want to publish the note and click [Next].

4. Next, you can set **, and click [Next] after setting.

5. Add a title, then add the text, and you can also set the topic and place to participate.

6. After setting, click [Post Notes].

Xiaohongshu notes ranking strategy:

(1) Notes – there is content

The elements of a Xiaohongshu note include: cover, title, body, **, tags, etc. Each element must be highly valued, such as the cover copy (large keywords), visual (pleasing colors) as eye-catching as possible, and the title and body text and tags need to contain keywords, so that the content can be highly relevant to the keywords and promote the keyword ranking to rise.

(2) Notes – there is heat

The popularity of Xiaohongshu notes is mainly based on user interaction big data and weight. And change the sail user interaction mainly refers to the user's likes, comments, ** and other behaviors after the note**, the more user interaction, the faster the note ranking rises. The weight can affect the note recommendation traffic pool, and generally the note with high weight will have more recommended traffic.

(3) Notes – with quality

Content is king, insist on originality. The content needs to be carried out around the needs and concerns of users, and Xiaohongshu itself has the attribute of "consumer experience decision-making". Write content from the perspective of a sharer, pay attention to copywriting and layout, and add emojis appropriately for formatting, so that users look hail and not so tired.

At the same time, it should be noted that the content should not contain sensitive words or other illegal information, otherwise it will not be ranked.

(4) Notes - rubbing hot spots

There are many hot events and related topics every day, match the hot topics in your own field, and create some high-quality notes, so that the notes can quickly harvest traffic, and then the user data will also be improved, which will naturally improve the keyword ranking.

(5) Notes - buy and push to destroy the lack of wide

A promotion method for simple and spontaneous manipulation by users of the Xiaohongshu platform: French fries promotion

Content heating, which needs to be met: in line with community norms, 500 fans, and 2 notes published in the last 28 days

Marketing promotion, according to their own promotion needs to choose the settings.

Tools Raw Materials:

Huawei Mate 40

harmony

Little Red Book <>

3. Click Next.

4. Title, text, topic, location, and then [click to publish note].

Here's how Xiaohongshu publishes notes:1. First open Xiaohongshu in your phone and click the "+" symbol.

<>3. Then in the page that opens, click on "Soundtrack".

4. Choose the lead section and choose the one you like.

5. Huaiyu finally writes a title, adds the text, or adds a topic, and clicks "Post Notes" to know the answer.

The method of Xiaohongshu to publish the pen and the ode is like staring at the sail:

Tools: Apple 13 mini, Xiaohongshu.

1. Open the homepage of the Xiaohongshu app.

2. Enable the features published below.

3. After selecting the target in the phone album, click the next option in the lower right corner.

4. Fill in the content.

5. Click Post Note to post a personal note.