TV packaging knowledge, what aspects of TV column packaging are included

1. Image logo. The design of the location setting and appearance of the channel logo based on the image mark shouting hail. No matter the program, column, or channel, there is a CI image design, which is the most basic image logo.

2. Color. According to the positioning of channels, columns, and programs, determine the main color of the dust-infiltrated god costume.

3.Sound. Sound includes language, **, sound, sound effects and other elements.

6.Please enjoy. There will always be some gaps in the distribution of a station or a channel to ensure that the next column is broadcast on time.

For example, in the TV packaging style, highlight the channel logo and theme. The concise picture composition and concise logo make the theme positioning of the channel clearer. The diagram shows the ** for some channel packaging.

What are the styles of TV packaging? KISS is an important principle in TV packaging design. In order to keep it simple and silly, but in fact, the design should be simplified and more straightforward, so that when viewers ** a channel, they have a clear memory of the channel's information.

In this way, the audience can clearly grasp the characteristics of a channel or even a program, and Hui Lao remembers their characteristics. At the same time, the TV packaging works will also show a sense of modernity and fashion. On the basis of spine,It is also necessary to pay attention to making TV packaging not only walk in the forefront of fashion,And have a unique sense of cultural belonging,That is to say, it must conform to the positioning and characteristics of the channel's former wild rise。

Otherwise, what's the use of blindly pursuing fashion-forward style?

The elements of TV packaging include image logo, color, sound, and do not include columns.

The elements of TV packaging include three aspects:

1. Image logo.

A good business needs to have an image logo. No matter the program, column, or channel, there must be an image logo and a station logo. It is relatively stable as an element of packaging, and as the image logo of the channel, it is generally displayed on the corner mark and the end of the program.

Its basic requirements are that the image is unique, eye-catching, concise, and contemporary, and the audience is easily recognizable.

2. Color. Colors are the easiest to remember and the easiest to identify. Just like when people choose clothes, they often think about the color first, and then the style.

The same is true when people enjoy TV programs, often starting with the main color of the TV packaging first, and then appreciating the creativity.

3. Sound. The auditory element is also very important for the audience. Based on this, a good theme song, background** and unique performance style are indispensable in the elements of TV packaging.

Sound plays a very prominent role in TV packaging. Good TV packaging should be organically integrated with image design and color matching.

Stages of development of TV packaging:

1. Technology supremacy (early 90s of the last century) hall stove.

The technical realization of TV packaging relies heavily on computer graphics technology. At that time, computers were just beginning to become popular, and computer animation technology was still a novelty. Most of the people who came into contact with computer animation early are computer majors, and they are keen on the competition of computer animation production technology.

2. Design to the last period (mid-to-late 90s of the last century to 2003).

By this time, the technology fever of TV packaging had gradually receded. Due to the entry of people with art and design backgrounds into this industry, TV packaging began to emphasize picture design, focusing on picture composition, color matching, etc.

3. Brand supremacy (2004 to present).

With the intensification of competition in the same industry and the network has become the leading force in the media field,TV began to pay attention to brand building,Introduce the corporate image recognition system into the TV packaging industry,The standard for judging TV packaging is not only the artistic effect presented,More importantly, it is important to see whether it is conducive to enhancing the overall reputation of TV**,Influence。

TV packaging is the visual presentation of a TV program before and during the broadcast, which can attract the audience's attention through various expressions, convey the theme, atmosphere and content of the TV program, and improve the audience's ratings and awareness. The following are a few common ways to disturb the appearance of the TV greeting imitation packaging table:

Intro and outro: The intro and outro of a TV show is one of the most important parts of a TV package, capturing viewers' attention with unique visuals, texts, and text, while also reinforcing the TV show's brand image and theme.

Graphic design: Graphic design in TV packaging can convey the theme and atmosphere of the TV show through visual elements such as colors, shapes, lines, etc., so as to arouse the interest and attention of the audience.

The formal elements of TV packaging do not include color and text description, but include modeling and the use of light, shadow, sound and other elements.

1. What is TV packaging?

1.Definition: TV packaging refers to the design and production of some special effects and elements that can highlight the content of the program, related to the theme of the program or related to public life, graphics, subtitles and other special effects and elements before the start of the TV program or **, so as to improve the audience's attention and ratings.

2.Function: TV packaging is the first impression of the program recipient, through the TV packaging to convey the program information, so that it stands out from many TV programs, leaving a deep and beautiful impression on the audience.

Second, the TV packaging form takes the acacia elements

1.Packaging content: Content is the soul of TV packaging, which needs to be carefully designed to depict the program scene, atmosphere and connotation through the appropriate combination of elements, so that the audience can quickly understand the theme of the TV program and the special concise and sensitive points.

2.Packaging modeling:Packaging modeling is one of the display forms of TV packaging,That is, the use of flat and three-dimensional packaging,You can make the blocking with modeling design and animation form,Let the audience have a certain basic understanding of the program in a short time。

3.Packaging light and shadow: Light and shadow are one of the important elements of TV packaging, which can help producers create shocking and ornamental effects. Through good atmosphere creation, coupled with appropriate lighting and shadow effects, different emotions, experiences and colors are reflected in the theme of the TV show.

4.Packaging sound: Sound is one of the core elements of TV packaging, and the selection of sound effects is consistent with the scene and atmosphere, so that the program has a proper soundtrack and sound effect, and strengthens the scene, theme and quality of the TV program.

Third, the importance of TV packaging

1.Professionalism: TV packaging needs to have professional design literacy, with good aesthetics, psychology, communication and multi-technology knowledge reserves, through innovative design methods, to show TV programs from a new perspective.

3.Shaping brand image: For a TV program, the most intuitive difference from other TV programs is the impact on the marketing brand and image. Therefore, TV packaging is also a powerful tool to strengthen a brand image.

Expand your knowledge:

TV packaging is an indispensable part of modern TV production, with the rapid development of technology and people's demand for entertainment continues to expand, TV programs are more and more in need of brilliant picture effects, especially in the field of advertising.