What is the meaning of TV packaging, what is TV packaging?

TV packaging, like the packaging of other products, is to let the audience understand your TV products and your TV brand in the aesthetic enjoyment, it will always be in an auxiliary position, but it is indispensable.

To be exact,The full name of TV packaging should be TV brand image design and planning,Including visual image design and TV **senior brand building strategy marketing, etc.,Small to a column of the brand to a brand,Even the overall brand of the TV media group,It is a problem to be solved by TV packaging。

Introduction

The principle of unity. The packaging of TV programs, columns, and channels must follow the principle of unity, and if it is not unified, it will lose the meaning of packaging. Unification should include four aspects:

First, the unification of the overall image CI design of the whole Taiwan; Second, the packaging elements of each program and column in the channel should be relatively uniform in terms of sound, image, and color.

Third, the unification of all channels in the whole station: A station may have several channels, and the content of each channel has different positions, but the logos, sounds, and other channels that represent the image of the whole station should be unified.

On this basis, each channel will highlight its own channel characteristics according to its own characteristics and positioning. The image of the station is always greater than the image of the channel, and the image of the channel is greater than the image of the column. If some channels and columns may be good in terms of packaging, but they contradict the image design of the whole station, then they should unconditionally obey the principle of unity.

TV packaging is actually to put it bluntly, all the TV programs you see so far are through packaging, which includes editing, packaging, post-subtitles are messy, all of them are produced by computers, so to put it in the vernacular, you should understand, hehe, in terms of development space, it is not bad at present, if you still don't understand, I recommend you to go to the official website of Crystal Stone Education to understand, so that professional teachers can introduce you to you from a professional perspective.

Mainly for the overall image packaging of the TV column or the entire channel, including: call sign, chapters, subtitle boards (name bars, title strips, windows, ** lines, word boards......Tandem and so on,TV packaging is divided into**packaging and post-packaging,**packaging also has a history of many years in China,Mainly for live and live broadcast,For example, sports events、Major news ......,**Packaging also uses more virtual prospects, such as military programs or some historical programs, and the interaction between the host, especially in recent years, the Spring Festival Gala, and the Young Singer Grand Prix have used the virtual prospect of **packaging, making the program more interesting and enjoyable.

1. Image logo. The design of the location setting and appearance of the channel logo based on the image mark shouting hail. No matter the program, column, or channel, there is a CI image design, which is the most basic image logo.

2. Color. According to the positioning of channels, columns, and programs, determine the main color of the dust-infiltrated god costume.

3.Sound. Sound includes language, **, sound, sound effects and other elements.

6.Please enjoy. There will always be some gaps in the distribution of a station or a channel to ensure that the next column is broadcast on time.

The elements of TV packaging include image logo, color, sound, and do not include columns.

The elements of TV packaging include three aspects:

1. Image logo.

A good business needs to have an image logo. No matter the program, column, or channel, there must be an image logo and a station logo. It is relatively stable as an element of packaging, and as the image logo of the channel, it is generally displayed on the corner mark and the end of the program.

Its basic requirements are that the image is unique, eye-catching, concise, and contemporary, and the audience is easily recognizable.

2. Color. Colors are the easiest to remember and the easiest to identify. Just like when people choose clothes, they often think about the color first, and then the style.

The same is true when people enjoy TV programs, often starting with the main color of the TV packaging first, and then appreciating the creativity.

3. Sound. The auditory element is also very important for the audience. Based on this, a good theme song, background** and unique performance style are indispensable in the elements of TV packaging.

Sound plays a very prominent role in TV packaging. Good TV packaging should be organically integrated with image design and color matching.

Stages of development of TV packaging:

1. Technology supremacy (early 90s of the last century) hall stove.

The technical realization of TV packaging relies heavily on computer graphics technology. At that time, computers were just beginning to become popular, and computer animation technology was still a novelty. Most of the people who came into contact with computer animation early are computer majors, and they are keen on the competition of computer animation production technology.

2. Design to the last period (mid-to-late 90s of the last century to 2003).

By this time, the technology fever of TV packaging had gradually receded. Due to the entry of people with art and design backgrounds into this industry, TV packaging began to emphasize picture design, focusing on picture composition, color matching, etc.

3. Brand supremacy (2004 to present).

With the intensification of competition in the same industry and the network has become the leading force in the media field,TV began to pay attention to brand building,Introduce the corporate image recognition system into the TV packaging industry,The standard for judging TV packaging is not only the artistic effect presented,More importantly, it is important to see whether it is conducive to enhancing the overall reputation of TV**,Influence。

The packaging of TV columns generally contains the following aspects:1Column name and logo:

The column name and logo are the core part of the column packaging, and they allow the audience to quickly identify the column. 2.Column Theme Song:

The theme song of the column is an important part of the column packaging, which can make the audience remember and associate the column. Judgment 3Column opening animation:

The opening animation of the column is an important part of the column packaging, which can make the audience have a visual impact and impression of the column. 4.Column Title:

The title of the column is an important part of the packaging of the column, which can make the audience feel anxious and interested in the column. 5.Column subtitles:

Subtitles are an important part of the packaging of the column, which allows the audience to better understand the content of the column. 6.Column Background**:

The background of the column is an important part of the column packaging, which can make the audience feel the atmosphere of the column with a better smile. 7.End of column:

The end of the column is an important part of the packaging of the column, which can make the audience have an aftertaste and impression of the column. 8.Column promotional screen:

The promotional picture of the column is an important part of the column packaging, which can allow the audience to better understand the content and characteristics of the column.

1.The principle of unification: the packaging of TV programs, columns and channels must follow the principle of unification, and if it is not unified, it will lose the meaning of packaging.

2.The principle of standardization: there must be a relatively scientific and standardized design, the formulation and implementation of packaging specifications and the enforcement of the department.

3.Gradual change principle: The process of change should be a gradual process, not a sudden change.

4.The principle of advancement: This advancement mainly refers to the advancement of design concepts and technical means. The packaging should be the essence of a program's production, and its sophistication should be regarded as advertising.

5.Principle of characteristics: The positioning and characteristics of each station are different, and if you want to gain a foothold in many stations, you must highlight your own characteristics.

As a case for dozens of channels that are broadcast at the same time, it is your success that TV viewers choose you; And without choosing you, your hard work and dedication are equal to zero. The important condition for the audience to choose you is to understand you, and TV program packaging is the most direct means to understand you.