What are the key points of tourism route planning and design?

The planning and design of tourism routes need to integrate and refine tourism resources. In the case of integrated tourism planning in Qiandao Lake Tourist Area, LV also encountered the problem of tourism route planning and design.

Qiandao Lake Scenic Area is the first batch of national key scenic spots, the first batch of 4A-level tourist areas, after more than 20 years of development, the brand awareness is extremely high. With the rapid changes in the market, the scattered operation of the 13 islands cannot meet the actual needs of the tourism development of Qiandao Lake, and the sightseeing tourism of Qiandao Lake needs to be improved urgently. In 2006, it was open to bidding at home and abroad to adjust the overall layout of Qiandao Lake sightseeing tourism, clarify the theme, enrich the project, and transform and upgrade.

Our institute won the first place in the international bidding technical bid.

With the positioning of "Oriental Strange Lake, the beautiful water in the world - Phoenix Nirvana Thousand Island Lake", it won the first place in the technical standard. Combined with the characteristics of lake tourism development and the technology of building the water sphere, it is proposed to use the unique connotation of oriental culture and Phoenix Nirvana to integrate and improve the tourism theme of Qiandao Lake, and determine the slogan of "Oriental Strange Lake, Beautiful Water in the World - Phoenix Nirvana Qiandao Lake", and finally our institute stood out in the bidding. Won the first place in the technical standard.

Key points of tourism route planning and design: 1): Understand the characteristics of the places to be visited, understand the must-see attractions and ticket fees there.

2): Estimate the time you plan to play, 3): Participation standard, accommodation star, with these three elements, you can play Zhangjiajie very thoroughly.

Principles that should be followed in the design of tourist routes:

1. The principle of market demand.

Tourists region, age, culture, occupation of the difference, the demand for the tourism market is not the same, with the development of social economy, the overall demand of the tourism market is also constantly changing, successful tourism route design, must first be fully investigated on the market demand.

Market-oriented, the trend of market demand and the number of demand, analyze the motivation of tourists, and according to the market demand for continuous processing, improvement and upgrading of the original tourist routes, and develop new tourist routes to meet the needs of tourists, so as to meet the needs of tourists to the greatest extent, and have a continuous attraction to tourists.

2. In line with the principle of tourists' wishes.

Tourists are the subject of tourism activities, and the will of tourists must be taken as the starting point when designing and selling tourist itineraries. In general, a tourist's accessibility rate decreases rapidly with distance.

3. The principle of diversification.

The contents of the tourist routes: tourist attractions, tourism activities, catering, accommodation, transportation, and many types of services, which are completely conditionally combined into a variety of types of tourist routes for the market to choose. Tourist itineraries must be designed to attract tourists and serve them better.

4. Safety first.

In the process of tourism activities, it is inevitable to encounter accidents caused by natural or man-made reasons, resulting in personal or property losses of tourists. In the process of designing tourist routes, it is necessary to keep in mind the tourism safety management policy - "safety first, prevention first", do a good job in the early stage of destination inspection, and run safety precautions through the entire tourist route.

5. The principle of time reasonableness.

In terms of time, the tour route starts from the tourist accepts the service of the tour operator, and ends with the successful completion of the tour activity and the departure from the service of the tour operator.

Whether the time arrangement of the tourist route is reasonable, first of all, depends on whether the time, location and spacing of the various service contents on the tourist route are appropriate. Secondly, in the limited time of tourists, we should try to use fast means of transportation and shorten the simple transportation operation time, so as to strive for more time for sightseeing and reduce the fatigue of the journey.

6. The principle of theme prominence.

The theme and characteristics can make the tourist route full of charm, strong competitiveness and vitality. Personalized tourism demand promotes tourism to become thematical. Theme tourism routes, theme travel agencies, theme tourism hotels and resorts, and theme tourism projects are booming.

1.Focusing on market demand, the key to the design of tourism routes is to adapt to market demand. Specifically, it must meet the needs of tourists to the greatest extent possible. The needs of tourists are usually there.

1) Go to places you haven't been before, increase your knowledge and have a variety of journeys.

2) A short break from the stressful daily life, improve the taste, and relax the body and mind.

3) Try to use your time as efficiently as possible without being too tired.

4) Try to control your budget as effectively as possible.

5) Buy cheap and novelty things. The basic starting point for tourists to choose the tourist route is the most economical time, the shortest path, the lowest **, the richest and most valuable scenic spots. Because tourists come from different countries and regions, have different identities and different travel purposes, therefore, different groups of tourists have different needs.

In general, it is divided into sightseeing, vacation, entertainment, knowledge, business, family visit and other thematic tourism. Tourist route designers should design different routes according to the needs of different tourists.

2.Guided by characteristic resources, highlighting the theme can make the tourism route full of charm and vitality, especially the demand for personalized tourism to promote the theme of tourism. Characteristics are the vitality of tourism products.

The design of tourism routes prompts relevant departments, units and individuals to rely on the local tourism resources and their own conditions, give full play to their wisdom, carefully create and combine distinctive, lasting attraction of tourism products and tourism routes, so as to promote the improvement of tourism product structure and tourism mode. While focusing on the theme of "no one has me, no one has me", we should also arrange a variety of tourism projects around the theme. There are some things in the world that are unique, such as the pyramids of Egypt, the terracotta warriors of Qin Shi Huang in China, and this is the feature.

Due to the psychology of human beings seeking innovation and difference, it is difficult to attract tourists to return to a single sightseeing function scenic spot and tour line, even if it is some famous scenic spots and tour lines, tourists will have the idea of "must come, can not come again". Therefore, in the product design, the characteristics of resources should be highlighted as much as possible, so as to maintain a strong tourism attraction.

4.Reasonable travel transportation arrangements are based on the basic standards of speed, comfort, safety and convenience, combined with the theme of the journey, and reduce the waiting time. A complete tourist activity with three phases of spatial movement:

From the place of permanent residence to the tourist place, travel and tour in the scenic spots of the tourist place, and return to the permanent place of residence from the tourist place. These three stages can be summarized as: entering, spreading, and exiting.

Without accessible traffic, it is impossible to ensure the smooth movement of tourists in space, and there will be a phenomenon of pressure on the traffic link, even if it is a walking tour, it is inseparable from the road. Therefore, when designing routes, even if they have great potential, they should be carefully considered for scenic spots and scenic spots that do not currently have traffic requirements or poor traffic conditions. Otherwise, due to traffic factors, tourists will be bumpy and slow on the way, which will affect the interest and mood of tourists, and the tourism effect will be greatly reduced.

Hello dear I am very happy to serve you The tour route is composed of many elements, and the design of the first tour route is based on the needs of all stakeholders, through the reasonable collocation and effective integration of various elements, and connects them in a certain order to facilitate the outing of tourists. In general, the constituent elements of tourism routes are composed of five aspects: tourism hand-made resources, tourism facilities, destination accessibility, tourism costs, and tourism services. When designing a travel route, it is important to take these components into account.

1.Tourism Resources 2Tourist facilities 3

Accessibility of the destination4The cost of the tour is 5Tourist services.

Summary. Hello, the main content of the design of the tourist route has the following two aspects: 1. Determine the name of the route.

The name is a high-level summary of the nature, general content and design ideas of the route, and directly reflects the theme of the tourism product. The name of the route should be short, highlighting the theme and features; 2. B. Plan the itinerary of the route. The itinerary is the core of the route design, including the length of the itinerary, the cities to stay in each day, the attractions to be visited and their sequence.

The itinerary must be arranged around the theme and characteristics of the route, and strive to be relaxed and reasonable.

Hello, the main content of the design of the tourist route has the following two aspects: 1. Determine the name of the route. The name is a high-level summary of the nature, general content and design ideas of the route, and directly reflects the theme of the tourism product.

The name of the route should be short, highlighting the theme and features; 2. B. Plan the itinerary of the route. The itinerary is the core of the route design, including the length of the schedule, the cities to stay in each day, the attractions to be visited and their sequence. The itinerary must be arranged around the theme and characteristics of the route, and strive to be relaxed and well-informed and reasonable.

Tourism routes are the main body of tourism products, including scenic spots, visiting items, hotels, transportation, catering, shopping and entertainment activities. There are four types of factors that need to be considered in the design of tourism routes: the specific color of tourism resources, the mode of tourism transportation, the special facilities for tourism and the tourism cost factor (cost, time or distance).

Take the area you are familiar with as an example, design a three-day tour of the tourist route, the travel itinerary should be reasonable, the activities of the Pai Pai Brigade Hongfeng Tour are rich and colorful, the tourism resources are distinctive, and the spring is attractive to tourists.

Jinggangshan three-day tour time: December 30 January 1 Route: Huangyangjie Longtan Jinggangshan Gepinyuan Martyrs Cemetery Jinggangshan Revolutionary Museum Activities: Re-take the Long March Road (Jinggangshan Section), wear a Red Army uniform, drink pumpkin soup, pick up the flat base and carry the burden, and learn the spiritual tourism resources of Jinggangshan:

Red Tourism Resources: Huangyangjie Longtan Jinggangshan Revolutionary Martyrs Cemetery The red culture of the Jinggangshan Revolutionary Museum has a great attraction to tourists, who can learn the spirit of Jinggangshan and pay tribute to the revolutionary martyrs.

Summary. 1.Demand-centric market principle: The key to the design of tourism routes is to adapt to market demand.

Specifically, it must meet the needs of tourists to the greatest extent possible. The main needs of tourists include: (1) going to places they have never been to before, enriching their knowledge and having a variety of journeys; (2) Temporary relief from daily stressful life, improve taste, and relax body and mind; 3) Try to use your time as efficiently as possible without being too tired. (4) use the budget as efficiently as possible; 5) Buy cheap and novelty things.

1.Demand-centered market principle: the key to the design of tourism routes is to adapt to market demand. Specifically, it must meet the needs of tourists as much as possible.

The main needs of tourists include: (1) going to places they have never been to to broaden their horizons and have a colorful journey; (2) Temporary relief from daily stressful life, improve taste, and relax body and mind; 3) Try to use your time as efficiently as possible without being too tired. (4) use the budget as efficiently as possible; 5) Buy cheap and novelty things.

The basic starting point for tourists to choose the tourist route is the most economical time, the shortest path, the lowest **, the richest and most valuable scenic spots.

2. Uniqueness of the principle of uniqueness is the knowledge of the vitality of tourism products. The design of tourism routes prompts relevant departments, units and individuals to rely on the local tourism resources and their own conditions, give full play to their wisdom and talents, and intensively create and combine unique and lasting attractive tourism products and tourism routes, so as to promote the improvement of tourism product structure and tourism party. Some scenic spots are rich in resources, but lack of characteristic products and have little influence, to a large extent, due to the lack of rationality and effectiveness of line integration.

3. The principle of reasonable structure of tourist spots is that the distance between tourist attractions should be moderate, and the number of scenic spots in the tourist route should be appropriate; The order of the tourist spots of the same route should be scientific, try to avoid taking the repeated route of Yudan, and the characteristics of the tourist attractions of each main shed are prominent.

4. The principle of reasonable transportation arrangement for travel and travel is based on the basic criteria of speed, comfort, safety and convenience, and is combined with the theme of the journey to reduce the waiting time. The spatial movement of a complete tourism activity is divided into three stages: from the place of permanent residence to the tourist place, traveling and visiting the scenic spots of the tourist place, and returning to the place of permanent residence from the tourist place.

These three stages can be summarized as: entering, dispersing, and exiting.

5.The principle of flexible and flexible itinerary arrangementWhen designing the tourist route, the schedule should not be too tight, and there should be a certain amount of room for maneuver; In the specific implementation process, it is also necessary to flexibly grasp the principle of implementing the basic projects in the formation of the original planned tourism route with the principle of implementing the original plan of the tourism route, and also prepare for local adaptations and emergency situations.