What is the way a product animation production company behaves?

In terms of talent demand, the ratio of downstream employees to front-end talent demand in the animation industry chain affects the employment opportunities of animation graduates. The gap in talent demand in the animation job market is nearly 400,000. Including a large number of downstream related employees in the animation industry chain, about 100,000 people are directly engaged in the front-end talent demand of the animation industry chain, of which the shortage of talents can be divided into the following six categories:

Original story talents, animation software development talents, 3D animation production talents, animation product design talents, game development talents, animation game marketing talents. China's animation education basically stays at the forefront of the industrial chain. Most of the graduates trained by the animation major are talents engaged in animation production.

In this way, the real employment caliber of animation graduates is only about 100,000. Therefore, the singleness of the structure of animation talents has become an important factor affecting the employment of animation graduates. In terms of job categories, the indicators of animation professional education lag behind the speed of technological updates, resulting in a gap in the demand for talents in the animation professional job market.

The employment positions of animation majors are divided into color, middle painting, original painting, storyboarding, modeling, screenwriter, director, etc. With the development of film and television technology and the rise of 3D technology, including 3D modeling, film and television special effects and other positions. These positions are indicators of animation professional education, and the talents cultivated by animation majors must be close to these positions so that animation graduates can get better employment opportunities.

If the development of these talents cannot keep up with the pace of technological progress, this gap in demand for talent will be created. At present, China's animation industry is developing well, and the animation industry is a sunrise industry. Graduates of the Animation Design program can pursue careers in the advertising industry, television, film, film packaging, games, animation companies, and more.

Animation design students can work as animators, graphic designers, artists, ** artists, UI designers, post-production, 3D animators, iOS development technicians, etc.

Viewing is the highlight of animated ads. The picture information of the animation is relatively simple, and the colors of the picture are also very gorgeous, which is the main reason why many children love to watch cartoons.

Since animation is artificially created, it can be added with full imagination and creativity, and the information expressed is expressed in an exaggerated way, which is very expressive.

At the same time, animation has been developed through interaction with **, constantly walking in the forefront of the times, and matching with new technology and fashion elements. **The development of technology has brought great development opportunities and impetus to animation.

From the perspective of the production cost and actual effect of advertising, animation production has many advantages for enterprises, mainly as follows:

1. The lens shooting is more comprehensive.

Animation advertising is an advertisement created in the form of animation, animation is not limited by time, space, place, conditions, and objects, and it has the characteristics of artistry, appreciation, and exaggeration. Through the application of this technology, we can better achieve a variety of effects that cannot be achieved by real shooting, and can complete some shots and details that are impossible to complete by real shooting, so it can better meet the creativity of designers.

2. Easy to make.

Compared with other forms of advertising, its flexibility is superior, and it will not be affected by weather or seasonal changes in production.

3. Catch the audience's attention.

In order to quickly impress the audience in a very short period of time and show the core competitiveness of the product to consumers, this requires the advertisement to strive to catch the audience's attention while ensuring authenticity. From this point of view, exaggerated and distorted anime advertisements have inherent advantages. And for the effects that cannot be achieved by on-site shooting, it can also be expressed with the help of animation techniques, which can also have a good effect.

4. Modifiability.

While it is difficult to modify the traditional Hanhan handbook after the shooting is completed, the production of 2D animation is completely different, and the quality can be controlled, and there is no need to adjust it by shooting again, so it is convenient.

5. The production cycle is short.

Animations and real people tend to be much lower than the cost of advertising, which can reduce the cost of advertisers. Compared with traditional split advertising, the production cycle is relatively short, so the cost required is relatively limited. Under the condition of ensuring the quality of animation, it can promise to produce the film within 7 days at the earliest, which greatly reduces the production time and brings greater market opportunities to the enterprise.

Animation production is a very tedious job, and the division of labor is extremely detailed. It is usually divided into pre-production, mid-production, and post-production. The pre-production also includes planning, work setting, fund raising, etc.; The mid-stage production includes storyboards, concept paintings, intermediate paintings, animations, coloring, background painting, photography, dubbing, recording, etc.; Post-production includes editing, special effects, subtitles, compositing, test screenings, and more.

Animation-related occupations include film and television special effects, advertising production, teaching courseware production, product promotion, knowledge dissemination, etc., these occupations are characterized by unlimited guessing of knowledge background, and the quality of the elderly is more comprehensive. This class is characterized by a secondary model that animates to achieve other goals.

I think you can choose from the following four points:

1. Pay attention to the reputation of the animation production company.

In the case of no clue, we can first go to the Internet to learn about the domestic animation company, check the relevant information to form a preliminary judgment, and also judge whether it has a good reputation in the industry through the companies that the other party has cooperated with in the past and feedback.

2. Pay attention to the qualifications of animation production companies.

Not every company has the ability to register such an animation production company, it must have the relevant qualifications, be approved by the relevant departments, and issue the corresponding certificates. At the same time, we also need to examine the team composition, hardware equipment, production experience, awards, etc., and carefully consider whether the other party is really suitable to produce animation for us.

3. Pay attention to whether the cases of animation production companies are abundant.

It is more direct to say a thousand things and ten thousand than to watch ** directly, and the case can truly show the ability of the animation company in the production of promotional videos. And through the animation case, we can also judge whether the other party can make the animation effect we want, from the animation style to how to skillfully reflect the promotional content in the picture, these can directly reflect whether the other party can complete the animation we want. At the same time, the script planning, storyboard design, original art design, character design, scene design, and director's camera movement ability are also within the scope of inspection, and they must be excellent.

Fourth, pay attention to ** and after-sales problems.

Although the company will communicate with the animation production company before the animation production, there will still be some differences in the post-production product, such as editing and compositing, subtitles, transition shots, etc., which may need to be modified according to the requirements of the company. This requires us to pay attention to whether the after-sales service of the animation production company is perfect, so as to avoid the impact of after-sales problems on the effect. In addition, when negotiating with the producer, it is necessary to clearly record the definition of free modification and the paid modification options, and whether it is in line with the market price.

Usually the animation production time is relatively long, which can range from weeks to months, so when choosing an animation company, it is necessary to pay attention to the communication of the delivery time and the handling of the delivery overdue problem to prevent follow-up problems due to untimely delivery.

All in all, when choosing an animation production company, you should choose a production company with relatively stable performance, professional technology, and good after-sales service.

1. Planning: Every step of the animation work is to start from the planning, which is decided by a team of people to produce an animation, this role usually has a certain animation production company planning leader, waving a special planning team.

2. Producer Animation Producer: The specific person in charge of the animation work. Responsible for the management and administration of the animation production process. Including: hiring supervision, series composition, etc., as well as work budget, fund allocation, studio management and other logistics work.

3. Original case Original work: refers to the original proposer of the story of the silver confession letter. There is no clear rule, and it is generally the original author of a book or the author of a comic. They have to transfer their copyrights to the people of the production committee according to the contract. The author can be a team.

Principles of animation. Animation is a picture in which the expressions, movements, and changes of the characters are broken down into a frame with many action moments, and then continuously shot with a camera into a series of images, creating a continuous change in the visual vision.

Its basic principle is the same as that of film and television, which is the principle of visual persistence. It has been medically proven that human beings have the property of "visual persistence", and the human eye does not disappear within seconds after seeing a painting or an object. Using this principle, before a painting disappears, the next painting will create a smooth visual change effect.