What is the Product Marketing Department, what is its function and what is its position in the compa

My current department is Marketing. I spent two years in the marketing department. I feel like there's an endless list of things to do, an endless range of courses, and an endless number of programs in the marketing department.

But from the company's point of view, the marketing department is one of the most important strategic departments of the company. The marketing department is the company's reserve cadre savings department, as the saying goes: "The battalion is running smoothly.""This sentence is right to describe the employees of the marketing department.

The employees of the marketing department have higher expectations in the company's leadership, so there are more leaders in the marketing department. The marketing department is the brainstorm of the company. The company's strategic layout, development direction, product design, program preparation and sales planning are basically concentrated in the marketing department.

Therefore, these people are the most tired. Whether the products of the marketing department are hard enough is one of the important conditions for the company's profitability.

The marketing department has the primary responsibility for the company's revenue. The marketing department is responsible for the company's profits. It is necessary to constantly analyze the market, train and supervise the sales department, analyze and summarize the operating income, and adjust the strategy anytime and anywhere.

Everything is for the market, everything is for the front. In other words, the starting point of the value chain starts with the general manager proposing the systematic goals of the entire company, which are then passed on to the marketing department. According to the objectives and market research, the marketing department will generate three important strategies: channel strategy, publicity strategy and product strategy.

The strategy for these three parts will be passed on to each of the three different departments of the company. The marketing department is equivalent to the total participation of the entire army, and he is a very, very important position. After studying the strategy, the General Staff communicated it to the following combat units.

In accordance with the general strategy proposed by the General Staff Headquarters, each combat unit will draw up its own operational plan.

The project is built so that I want to accomplish this strategy, what I have to do, what I have to do. There will be another problem here, for example, my sales manager completed this strategy and set up five projects, but I found that after I set up these five projects, there may not be some resources, and some conditions are not met. If you want to complete this project, there are some resources that the company needs to provide to me, or there are some conditions that the company must meet me.

During the project approval process, he generates something called demand, and the promotion department also generates demand.

The first is the technology research and development department. Since the marketing department is responsible for the company's marketing strategy planning, its core is product strategy, and product development is inseparable from the support of the technology research and development department. The second is the finance department.

In order to achieve the desired marketing strategy and goals, it is necessary to make the necessary financial budget, and it is natural to have the understanding and support of the finance department. Third, the Department of Strategic Planning. The Strategic Planning Department carries out the overall strategic planning of the Group and the Company on behalf of the Company.

The core of an enterprise's strategy should be its marketing strategy. Therefore, it is also necessary to have their understanding and support. Finally, there is the sales department.

It is clear that no matter how good the marketing strategy and market planning is, the sales department should implement and implement it with their understanding and support.

The function of the marketing department is to open up the market of the company's products, strive for more performance for the company, and improve the company's revenue. Every company relies on the marketing department to seize market share, support the company's operations, and play a pivotal role in companies in different industries.

The marketing department mainly sells products for the company, which is basically one of the largest profits of the company. The marketing department of different industries is very important and is related to the interests of the company.

Understand the sales of your products in the market, as well as the evaluation of products by consumers, as well as the development prospects of the product; Yes, it's not the same.

Marketing Department Personnel Job Description:

1. Product supervisor: The main job is to understand the market dynamics of similar products and boldly envision the development trend of future products according to the changes in market information (imagine future products and provide design ideas for the production department).

2. Market research supervisor: do a good job in all research projects of product pre-sale, in-sale and after-sale, form a research report, and propose a basis for the marketing manager to design a strategic plan.

3. Marketing planning supervisor: formulate strategic planning for the company and write all large-scale planning copywriting (mainly integrated marketing planning and channel management) (responsible for the company's long-term strategic planning and all marketing planning work of the company's annual, quarterly and monthly).

4. Market development manager: the actual implementation and guidance of large-scale event planning of the company's marketing planning department (responsible for the company's long-term strategic planning and the guidance and implementation of all marketing plans of the company's annual, quarterly and monthly).

5 **Supervisor: Write ** plan, and supervise the implementation of ** plan (mainly festivals**, on-site terminals**).

6. Public relations supervisor: preside over the formulation and implementation of market public relations plans, and supervise the implementation of public relations activities.

7. Advertising planning supervisor: planning and designing advertisements, producing advertisements and terminal pop art, etc.

The main responsibilities of the marketing department are 15 aspects.

1. Formulate an annual marketing target plan.

2. Establish and improve the collection, processing, communication and confidentiality system of marketing information.

3. Survey on consumer purchase psychology and behavior.

4. Collect, sort out and analyze the sexuality, infiltration, and means of competing brand products.

5. Analysis of competitive brand advertising strategies and competitive means.

6. Make sales and put forward the analysis, development direction and planning of the future market.

7. Formulate product planning strategies.

8. Formulate products.

9. New product launch planning.

10. Formulate the channel plan and the implementation goals of each stage.

11. Planning and organization of activities.

12. Reasonable selection and management of advertisements and advertisers.

13. Develop and implement marketing and advertising activities and public relations activities.

14. Implement brand planning and brand image building.

15. Responsible for the coordination of production and marketing.

Categories: Business Banking >> Venture Capital.

Problem description: How does the industry department start a business?

Analysis: The function of the industry department is to deal with the affairs of the company's lease in its industry. Including the contact with industry associations, industry standards and dynamic intelligence collection and analysis, planning and organizing participation in industry activities to deal with the relationship with other enterprises in the same industry, supervising the company's industry development planning and so on.

It is a strategically important department in the company, and when the board of directors wants to make a corporate development plan, the industry department is the staff department; After the development plan is formulated, the Ministry of Industry is the Ministry of Supervision.

What is the annual salary of a product director.

The marketing department is an important part of the marketing organization structure in an enterprise. Usually, the marketing organization of a business consists of a marketing department and a sales department. According to the division of functions, the marketing department is responsible for narrowing the psychological distance between products and consumers, and the sales department is responsible for narrowing the physical distance between products and consumers.

The main responsibilities of the marketing department are 15 aspects. 1. Formulate an annual marketing target plan. 2. Establish and improve the collection, processing, communication and confidentiality system of marketing information.

3. Survey on consumer purchase psychology and behavior. 4) Collecting, sorting and analyzing the performance, means and so on of competing brand products. 5) Analysis of the advertising strategies and methods of competing brands.

6. Make sales and put forward the analysis, development direction and planning of the future market. 7. Formulate product planning strategies. 8. Formulate products.

9. New product launch planning. 10. Formulate the channel plan and the implementation goals of each stage. 11. Planning and organization of activities.

12. Reasonable selection and management of advertisements and advertisers. 13. Develop and implement marketing and advertising activities and public relations activities. 14. Implement brand planning and brand image building.

15. Responsible for the coordination of production and marketing.

Hello, the marketing department is an important part of the marketing organization structure of an enterprise, which is mainly responsible for: 1. Formulating annual marketing target plans. 2. Establish and improve the collection, processing, communication and confidentiality system of marketing information. 3. Survey of consumer purchase psychology and behavior, etc.

Questions. The relationship between the marketing department and the supermarket.

What is the distribution process of the marketing department for the supermarket.

Allocation process: the most important thing is to sit in the right number, whether each order goods, quantity, color, accessories, buyer's remarks, etc. are ordered by the buyer, not more or less; Packing: Be particular, for the fold of the clothes, all the wrinkles should be on the inside or back of the clothes as much as possible, so that the buyer can open the first beauty; Shipping:

The most important thing is to sit in the right number, count the number of pieces, and don't paste the wrong express delivery bill.

Questions. The marketing department distributes goods for supermarkets.

Wait a minute, kiss. For example, the marketing department takes a brand from the manufacturer or office, sends it to the supermarket, passes through the supermarket's purchasing department, and then the supermarket sells it and then settles.

1.Achieve business sales target 2Develop and implement a sales plan 3Sales management: the formulation of sales policies and the implementation of sales personnel management.

4.Market Research & Markets** 5Sales job inspection and evaluation.

In general, there are two main categories: defining and positioning a product; Bring the product to market.

Study market information, do a good job in market layout, and what leaders think should be done.

Marketing Department Position.

Bai Responsibilities & Responsibilities Breakdown du

1. Organize the construction of zhi knot dao structure.

1) Construction, training and assessment of market organization.

2) Sales force.

Construction, training, and assessment of rights.

3) Establishment and maintenance of sales channels.

2. Construction of market management system.

1) Formulate marketing strategic plan, sales plan and management system (2) Formulate sales management system.

3) Formulate product management, pricing management, brand management, advertising management, and customer management system.

3 Market research and**.

1) Market research management.

2) Market and decision-making management.

3) Establishment and management of marketing information system.

4 Product management.

1) Product portfolio management.

2) Product positioning management.

3) New product development management.

4) Pricing management, brand management, packaging management.

5 Sales management.

1) Formulation of sales targets and sales plans.

2) Budgeting and control of sales expenses.

3) Control of the sales execution process.

4) Order and delivery management.

5) Management of reserve funds and collections.

6) Sales commission management.

7) Signing, performance and archiving management of sales contracts.

8) Collection of accounts receivable.

6 Customer Management.

1) Customer credit management.

2) Customer relationship management.

3) Pre-sale, in-sale and after-sales service.

The most straightforward: taking the job.