For advertising books, I recommend a few introductory books on advertising

Ding Junjie's "Introduction to Advertising" and Chen Peiai's "Principles of Advertising" are actually similar in content, but Ding's "Introduction to Advertising" pays more attention to the elaboration of advertising knowledge and theory, while Chen's "Principles of Advertising" pays more attention to the analysis of advertising cases and the introduction of the advertising planning process It is an advertising textbook published by the Higher Education Society, and most of the advertising majors in colleges and universities use "Principles of Advertising", and I personally suggest that you can refer to the theoretical knowledge of "Principles of Advertising" and then summarize the outline by yourself, which will help you prepare for the exam.

Finally, I wish you success in your exam!

It's better to learn design than to learn [**editing]. The reason is very simple, easy to learn (unlike other industries with high learning costs and difficulty), suitable for short-term 3-4 months of short-term study, and the industry gap is very large, whether it is looking for a job or taking private orders at home, the monthly income is easily over 10,000, and 20,000 or 30,000 is also commonplace. [Click to enter] free "short** clip post" learning**:

Because of the rise of [short**] now, any enterprise, any studio or individual needs to make a large number of clips to package the brand, post Douyin, send Moments, send ** and other self-** channels to display. Because new content is updated and released every day, there is simply not enough editors to recruit, and the imbalance between supply and demand has caused editors to pay high salaries.

And the editing technology does not require superb computer technology, nor does it require artistic attainments, it is basically a fixed routine, what style of film you want, what rhythm you want, you can easily master it after three or four months of training. If you have a little computer foundation, you will use the mouse to drag and drop, you will click on the icon, and you will save unless you don't want to learn, and you can't learn it. But if you want to learn well, you must find a professional and responsible training institution, and recommend the boss in this field - [Wang's Education].

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Chen Peiai's book is general, I have been on this book, and Ding Junjie's book has a little more text. In fact, books such as Introduction to Advertising can be the same, just to see if it was written by that famous author, Chen Peiai is the president of the China Advertising Association and an expert in the industry. There is no difference, when you open it and look at it, you will find that in fact, a lot of the content is quoted by everyone.

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Advertising. Direction of employment.

The graduates can handle advertising operations in news media advertising departments, advertising companies, market research and information consulting industries, as well as enterprises and institutions, handle advertising operations, handle file blocking, advertising planning creativity and design production, marketing planning and market research and analysis. The employment positions mainly include graphic design, graphic designer, copywriting planning, art, sales representative, sales manager, ** artist, copywriter, marketing specialist, account manager, recruitment specialist, planning manager, etc.

Offering courses. Introduction to Communication, Introduction to Advertising, Advertising Planning and Creativity, History of Advertising, Advertising Copywriting, Advertising Operation and Management, Advertising Research, Advertising Photography and Photography, Applied Art and Advertising Design, Computer Design Briefing, Advertising Effect Research Methods. Market Research and Analysis, Public Relations, Chinese and Foreign Advertising Regulations and Advertising Professional Ethics, etc.

Professional Profile. Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, and receives the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production and marketing management of advertising. For example:

The Road to Master Growth".

From Novice to Expert

The best book of "The Art of Choice".

Print advertising design, abstract vision, visual transmission, etc., these books on the advertising surface of Chuangsen Zhen are helpful for advertising! Travel Fraud.

Advertising Psychology, Marketing, Public Relations, Journalism, Literature, Aesthetics, Fine Arts and Painting, Computer Graphic and Three-dimensional Design, Photography and Shooting, Advertising Copywriting and Planning, Film Criticism and Appreciation, Data Statistics, etc.

The major of advertising cultivates middle and senior advertising professionals who have advertising theories and skills, broad cultural and scientific knowledge, and can be engaged in advertising management, advertising planning, creative and design production, marketing planning and market research and analysis in the news media advertising department, advertising company shortage, market research and information consulting industry, as well as enterprises and institutions.