How should a brand designer plan their career?

How does the brand set up Zheng Liang Accountants? First of all, it is necessary to understand that the brand designer of the brand design company is different from the ordinary design company, it is composed of a large number of resources, which are usually formed spontaneously by the enterprise, so the brand designer is the overall image of an enterprise, is the soul of the enterprise, how to design the soul of the brand, is the soul of the enterprise, and if a single design of a work product is needed, it should be based on the brand image of the enterprise, but not all designers are for the growth of the company to pave the way. Some companies are based on brand planning, and some companies are based on brand positioning, but they are all paving the way for the development of the company. Therefore, brand design is also done for the growth of the company.

So, how do the company's brand designers do it? How can the brand designer of the enterprise design a well-known corporate image company?

Abstract: As a large career direction, designer has many derivative subsidiary professions, and brand designer is one of them. Brand designer, as the name suggests, is a designer engaged in brand design, mainly responsible for docking with enterprises, making brand design plans, and helping enterprises build a good brand image.

An excellent brand designer should have a good foundation in painting, sensory ability, innovation ability, software operation ability, communication ability, etc. Let's take a look at what brand designers do. 1. What does the brand accompaniment planner do?

Design is a job that creates or provides creativity in a specific specialized field, which is a relatively large direction, and there are many ancillary professions that extend out, such as UI designers, graphic designers, fashion designers, brand designers, etc., so what does a brand designer do?

Brand designer is engaged in the profession of brand design, designing brand building plans for enterprises, brand image design, brand promotion and other work. A perfect corporate brand image must be embodied through a complete and correct brand design, so as to inform the company's customers of "who I am" and "what I do", which is the job of the brand designer.

2. What abilities should brand designers have?

The importance of brand design is very strong, it is related to the development of enterprises and the establishment of market image, so brand designers are also a popular profession, but if you want to be a good brand designer, it is not enough to rely on a simple painting foundation, an excellent brand designer should have the ability to include:

1. Fundamentals of painting.

The foundation of brand design does not refer to sketching, sketching, and color, but to graphic composition, color composition, and three-dimensional composition, which are the three major composition courses for brand designers. A brand designer with a good painting foundation will have a high aesthetic ability and hand-drawing ability, which can play a role in the icing on the cake in the design.

2. Sensory ability.

Sensory ability refers to the designer's sensitivity to the things around him, and all kinds of things he comes into contact with in daily life contain design elements, and brand designers need to perceive these design elements, so as to accumulate design experience and apply them to brand design. Sensory abilities mainly include color perception ability, observation ability, digestion ability, etc.

3. Ability to innovate.

Brand design should be innovative, it is not to directly imitate and copy the results of other people's labor and action, but to produce a unique brand design plan through its own creation, so as to impress customers and consumers.

4. Software operation ability.

With the development of the Internet, designers no longer only rely on hand-drawing, and the ability to draw various computer software is also a must, and brand designers are no exception.

5. Communication skills.

Brand design is not done independently, to communicate with brand planners and enterprises, which requires brand designers to have certain communication skills and good language skills.

In order to succeed in the industry, in addition to having the ability, we should also pay attention to continuous learning and continuous progress, so as to adapt to the needs of the market.

1. Pay attention to product featuresBrand design must be better connected with the enterprise. At the beginning of the brand design, we must combine the product characteristics of the design, can not be designed according to their own habits, the design is inconsistent with the image of enterprise development, resulting in unnecessary waste of lead. Be sure to highlight the product features as well as the corporate image.

2. Pay attention to the brand cultural imageWhen designing a brand, we should not only pay attention to the characteristics of the product, but also pay attention to the cultural image of the brand. In addition to showing the concept and values of the company's economic and material management, the corporate culture can also show the spiritual outlook of an enterprise. Therefore, when designing the brand, it will also have a very good effect when combined with the corporate culture image.

1. Corporate logo

What we want to do is to let users be able to recall the logo immediately when they see it, and only a simple and powerful logo design is a good work that is conducive to making users have brand memory and association.

The core origin of logo design lies in the psychological expectation of the brand audience based on the product, that is, the energy form of the brand from its social value, which is the key to the continuous relationship between the brand and the audience. It's stepping up"on sale"One of the fundamentals: from scientific market testing, experience and understanding, and based on the strategy to be presented, the formation and realization of the customer's view"Empathize"！

Second, the brand personality.

The reputation of brand design is not only visually dazzling, but also more valuable because it carries"commodity"Wal-Mart was founded at the beginning of the brand name was composed of 13 letters, but now you see 7 quietly, the reason is not to facilitate memory and dissemination, but to save the cost of making billboards, and to return the money saved to customers with the best cost advantage, which is one of the key notes of Wal-Mart's continued competitiveness (daily parity) and the formation of its unique culture.

3. Brand vision.

Human information is primarily input through the visuals, "Let the visuals speak!" It is a joint effort of brand communication planners and designers around the world. If the visual doesn't convey any real information, the investment in the visual part of the ad is unknowingly wasted.

In fact, visual marketing has been popular internationally for decades, but some countries, some enterprises, and some practitioners have not yet realized the role of visual in brand marketing.

Summary. Hello, I am the official platform to ask the cooperative Xiaole teacher, your question has been received. First of all, I have to admit the talent and efforts of the designer.

Some designers do have a unique eye for observation and creative thinking. After receiving the business case, you can quickly analyze and draw unique views from different angles, and then quickly apply the views to your own design works. Second, choose the right path, the direction is more critical!

Designers who are just starting out should not choose an industry based on money! The designer has just graduated, is ignorant, looks for a job on the Internet, and takes the salary as the only criterion for choosing a job. There are not many categories of design, and a lot of work is assigned to a stage to solve, without a lot of work pressure, for example, it may take half a month to design a business card, which leads to not many opportunities for designers to participate in design exercises.

Hello, I am the official platform to ask the cooperative Xiaole teacher, your question has been received. First of all, I have to admit the talent and efforts of the designer. Some designers do have a unique eye for observation and creative thinking.

After receiving the business case, you can quickly analyze and draw unique views from different angles, and then quickly apply the ideas to your own design works. Second, choose the right path, the direction is more critical! Designers who have just debuted should not choose the industry with money as a guide!

The designer has just graduated, is ignorant, looks for a job on the Internet, and takes the salary as the only criterion for choosing a job. There are not many categories of design, and a lot of work is assigned to a stage to solve the problem, and there is no great work pressure, such as designing a business card may take half a month, which leads to not many opportunities for designers to participate in design exercises.

3. Choose a brand design service company. Brand service companies have a lot of work for design, often working overtime, and low wages. However, it is easy to improve your business capabilities in such companies.

A week can be enough to contact one or several new companies, and there will be a lot of products designed in a short period of time, such as logos, stationery envelopes, hand-made travel bags, sticky notes, product packaging, album design, single page design, mascot design, etc. Even if you haven't designed all of them, you can still know the way to it if you often live in such an environment. When the need for money is not particularly large, work hard and make your path wider and wider!

Brand designers need to master some basic art skills, need to master three-dimensional composition, color composition, plane composition and other knowledge, and also need to have good hand-drawing ability and aesthetic ability. Brand designers need to master some design and search skills, such as VI design (corporate name design, corporate symbol design, corporate logo design, standard word design, slogan design, etc.), corporate album design, print advertising design, product packaging design, etc. Brand designers need to master the skills of using design software, such as AI, PS, CDR and other software.

Brand designers also need to have creativity, communication skills, market segmentation and analysis skills, brand positioning capabilities and other abilities.