The reasons for the emergence and development of modern PR

Hello, dear, I am glad to answer for you: the impact of the public relations industry on life is: in daily life, there are a lot of public relations behaviors around us, and there are also a large number of public relations examples, and even I am the object of public relations or the implementer of public relations in many cases, so to speak, public relations has penetrated into all aspects of daily life.

In other words, the life we have changed to is inseparable from PR. Public relations will increasingly become an important means for modern organizations to participate in social competition, and its role in economic and social life will become more and more important. If any organization wants to survive and develop, it must attach importance to learning and applying the knowledge and skills of public relations, and actively carry out public relations activities.

Therefore, public relations is also an effective tool to guide people's daily behavior, adjust interpersonal relationships, and enhance their social adaptability.

The most important feature of modern corporate crisis public relations is to be absolutely audience-centric.

1) Spontaneous public relations in ancient times. It is a spontaneous state of public relations. Features:

The first is blindness. The second is empirical. Finally, there is low-level sexuality.

Public relations in ancient times could only be regarded as a quasi-PR & quasi-PR.

2) The germ of modern public relations. This period was actually an anti-public, anti-PR period. However, at that time, Barnum and others used mass media such as newspapers and magazines to promote their organizations, and they already had the germ of modern public relations activities.

3) The beginning of modern public relations. The task of accomplishing this historic mission is Ivey, who is revered as public relations; Plum.

Ivy; Lee published a "Declaration of Principles", and the proposal of the "Declaration of Principles" marked a new stage in public relations and the real beginning of modern public relations.

Ivy; Lee's public relations practice laid the foundation for the development of public relations in the future, and the principle of his public relations work is that the public must be informed quickly.

What are the characteristics of the various periods in the evolution of PR thought?

It is a spontaneous state of public relations. Characteristics: First of all, blindness.

The second is empirical. Finally, there is low-level sexuality. In ancient times, public relations You Hong can only be regarded as a quasi-public relations & quasi-public relations.

2) The germ of modern public relations. This period was actually an anti-public, anti-PR period. However, at that time, Barnum and others used mass media such as newspapers and magazines to promote their organizations, and they already had the germ of modern public relations activities.

3) The beginning of modern public relations. The task of accomplishing this historic mission is Ivey, who is revered as public relations; Plum. Ivy; Lee published a "Declaration of Principles", and the proposal of the "Declaration of Principles" marked that public relations had entered a new stage of reprieve, and it was the real beginning of modern public relations.

Ivy; Li's public relations practice laid the foundation for the future development of Nahuai's public relations, and the principle of his public relations work is that the public must be informed quickly.

and telling the truth to the public, so that public relations is on the right path. (4) The maturity of modern public relations. The American scholar Edward Bernice became the founder of public relations with his outstanding research, which brought public relations into a scientific stage.

5) The popularization of contemporary public relations. Since the 20th century, 30 years later, public relations has achieved rapid development in the United States. After the 50s of the 20th century, the idea and practice of public relations also began to flow into third world countries.

I hope mine is helpful to you, I wish you a happy life, everything goes well, smile often, be happy every day, and be happy every day.