How to plan activities for e commerce operations?

Each event such as 69 promotion, 99 promotion, double eleven, etc., need to be planned and arranged about a month in advance, and there are usually some small activity schedules waiting for the person in charge of our e-commerce operation to do a good job of activity Gantt chart, which can be very effective and convenient to know the activity arrangements in the year, so as to facilitate our preparation in the early stage of the event. At this point, the Internet channel thinking is very good, such a training company is what our e-commerce sellers all need, support.

It depends on what kind of industry you are e-commerce, the idea of e-commerce operation is generally the same, such as bidding ranking, keyword optimization, SEO operation, and now the promotion of e-commerce is a lot of money, but the effect is not obvious. Agricultural e-commerce and industrial e-commerce are different, and the operation of agricultural e-commerce must be based on the product, promote offline operations, open member clients, formulate regional promotion activities, and play brands. The doorway of industrial e-commerce is more complicated, it is recommended that you learn more about relevant cases to do research, and I wish you success.

Then you can do some activity games to attract the participation of customers, and there are some full reduction activities, as well as with the help of some auxiliary tools to assist yourself ** activity information, you can use Reed assistant to assist yourself.

First, the objectives and indicators of the activity must be dusty and clear.

2. Analysis of the benefits of the activity.

How much the activity needs to invest and how much income can be driven by Paisong is the ultimate purpose of event planning.

3. Do a good job in the overall planning of activities and communicate transparently.

The overall idea and planning of the activity should be at least before the project starts, while keeping the progress of the whole project transparent and communicative.

The event master plan here includes the following key points:

1. Summary of the activity format.

2. Activity input and income.

3. Arrangement of activity resources. The advantage of this is that it is convenient for all relevant personnel to know about the matter, and at the same time, it also allows the boss or boss to give suggestions to ensure the allocation of resources in the activity.

Fourth, the closing of the activity should be carefully written.

The closing of the activity should be carefully written, summarizing the reasons for each success, especially the areas that need to be improved. Therefore, I generally use the e-commerce activity management function of Rishiqing to make the planning record of the entire event, and make the whole process of management record from the purpose of the activity to the final activity summary.

E-commerce operation, in fact, has the same meaning as management, that is, to do a good job from beginning to end. I do a good job in e-commerce operation and management with my personal opinion. To make a good e-commerce operation, first of all, the enterprise is the person who gives you the framework and direction, and the grasp of the details is also a must, after all, the framework is also composed of details.

1.The four perspectives of refining product line drainage, hot sales, profits and image respectively carry "traffic blessing", "more trust, easier to convert orders", "higher profits" and "brand".

2.To beautify the page to attract the attention of users, it is far from enough to rely on the design of the product line. The beautification design of the store.

3.When promoting products, we can use some landing page creation tools on the Internet to design the advertising page, such as the recently popular show like can be a good way to complete the relevant operations of event marketing.

4.After each stage, we have to analyze the products that have been sold and the products that have been purchased by no one else, analyze the reasons for their hot sales and the reasons why no one asks about them, and finally summarize the solutions, so that the business of the store can be better and better.