Yi Yi Health Hall Design a signboard and analyze it Consult the design masters

Marketing planning objectives.

In order to solve the shortcomings of the sibling and foot recuperation hall, combined with the results of the market survey, according to the segmentation differences of the target market, the future marketing of the bathing and leisure center is planned, mainly to achieve the following goals:

1. Improve the pertinence of publicity activities, pay attention to the differentiated needs of market segments, and choose the right media at the right time for target customers, so as to maximize the advertising coverage of the enterprise and improve the visibility of the enterprise;

2. Grasp the market opportunities found in the market survey and improve the market share of the enterprise;

3. Through publicity and activities, the company's product advantages are effectively transmitted to target customers and a unique corporate image is created.

3. Market analysis.

The bath and leisure center market is in the growth stage, and the sales growth mainly comes from traditional areas, and the location of the bath and leisure center has regional advantages, and the sales growth prospects are optimistic.

There are two central issues:

1) How to increase the loyalty of young people without changing the target market of middle-aged people;

2) How to maintain the growth momentum when other bathing and leisure centers are springing up:

According to the relevant conclusions of market research, the analysis is carried out from the aspects of consumers, competitors, corporate market image and advertising effect.

a) Consumer profiling.

1. According to people's impression of bathing and leisure centers and the gender and age of consumers, the situation of Zhenjiang citizens receiving bathing and leisure centers is analyzed

Ordinary citizens often associate it with entertainment and improper consumption, and even in the sixties and seventies, there is a great prejudice in the hearts of people, especially female consumers. It can be argued that this more conservative folk customs, an economy that has yet to develop for a longer period of time, and long-standing inherent consumption habits are the reasons for this bias. At the same time, the improper operation of the bathing and leisure center industry itself is another important reason. In this regard, the so-called meridian theory and dialectical principles of traditional Chinese medicine advocated by the bathing and leisure center can be accepted by most people, which makes it have a good reputation among some consumers, especially the elderly.

Moreover, with the increasing distribution of economy and culture, this industry is being accepted by more and more people, so the development trend of bathing and leisure centers will show an upward trend with the trend of the entire industry.

2. Analysis of the consumption purpose and consumption habits of bathing and leisure centers.

In terms of the consumption purposes of the customers shown in the survey, health care and stress relief play a key role in all consumption purposes, which is similar among consumers of different ages, occupations, and consumption styles. However, behind this phenomenon, we found another problem, due to the conservative concept of consumption and the limitation of consumption level, the frequency and cost of pedicure consumption of ordinary consumers in Zhenjiang are low, and the profits earned by merchants from this part of the consumer are actually very small. However, those private business owners who are under more pressure due to business relationships and white-collar workers consume more frequently, and companies can target this group to attract them, and once they become loyal customers, they can bring considerable profits to the enterprise.

The business is prosperous in the façade, and it all depends on integrity to decorate.

Feel at home and there are many customers, what is the difficulty of making money every day.

Smile when you speak, and give people a sense of intimacy.

Personally, I think that what the sales master Chen Anzhi said is very reasonable, the service plus hardware facilities actually do not need too much advertising, the service hardware facilities are good, and the customers do not want you to say that they will recommend their friends to your This is the truth.

Quite simply, what do customers need when they enter the bathing center and what can you offer? How to make customers satisfied, these few points of publicity are enough.

Engage in strange services, and wish everyone a happy day

You can focus on catering first, sell more alcohol in catering, and then supplement it with guest rooms and baths. Remind customers to know that they can eat and drink boldly at our company. For a period of time, the focus is on doing a good job in bathing and leisure, focusing on bathing and leisure, signaling guests that the company's bathing and leisure is more than catering, so as to transform into a comprehensive bathing and leisure as the company's operational focus.

Publicity is only a means, retaining customers is the basic, and there is no substitute for the propaganda of customers.

It is necessary to make the customer feel this consumption'value'。

Dude, help, you first have to complete the turnover that the boss gives you, that is, to attract customers. This aspect can only be done by selling to regular customers, which is your only option. The idea has been pointed out to you, and I think you will have a lot of ways.

Of course, if you are not a veteran in this area and have a strong social network, I am afraid that you will soon fall from the position of manager.

Keep your position, and then talk about the marketing ideas of the bathing center. But you'll have to give it to us before we can talk about it.

If you are a member, you should be able to get a more discount, and you can also grade the membership. For example, Red Diamond Member, Platinum Member or something...

It should also allow members at different levels to have different levels of preferential treatment, that is, it should make people feel the urge to become a member after watching it.

Also, if there is anything special about you, you should also publicize it.

Nonsense. Take a bath. It's nothing more than a woman attracted, find some women on the Internet to help you put a man.

For example**Post some information about finding a boyfriend· Say that the woman is the one who opened your house. And then a lot of men came over to cheer it on. Then he said that he wanted to find a business together.

Digging day. There are a lot of men to help.

Discount Member Discount is giving away Introduction No.

1.Starting from the service aspect, 2Advertise your leisure center's commitment to customers, 3Facilities & Safety!

I'm here to learn, too.

1. Publicity (first let people know that there is a place like you, so that you can attract others to come for the first time);

2. The grade and environment of the company (according to the consumer group you choose, at least it must conform to the grade and corresponding environment of the consumer group you booked and designed);

3. Service quality (at least let customers feel the value of 39 yuan, because now people care more about the quality of service);

4. Members (to become your members, you must have the treatment of members, otherwise membership is meaningless, you must make members feel that becoming your members have a sense of psychological satisfaction is a very face-saving thing, to make non-members want to become your members. For example, on the one hand, some VIP rooms are set up, and members who reach what level can enjoy VIP treatment, and VIP treatment must be distinctive. On the other hand, VIP members' discounts, discounts, etc. are naturally not a problem).

When you do the above points, the later publicity basically doesn't need to work your own......Good luck and good business!

It is sincerely suggested that you may wish to consider such a business that has no risk, no franchise fee, no pressure, legal, multiplication, high product quality, product ** is particularly cheap, sales consumption will always accumulate, the product is getting cheaper and cheaper, do not hurt yourself and do not hurt others, do not worry about contacts, and always develop the business, you can communicate on WeChat.

Hehe, domestic Chinese medicine can't cure this problem at all, you still listen to the upstairs, try live essence! That product works pretty well!

Directly live the essence up. You believe that, too.

The person in charge said that there are definitely no counterfeit many Tong Ren Tang only under the Chinese Medicine Research Institute Tong Ren Tang Traditional Chinese Medicine Hospital.

Is it deafness with tinnitus? If you have a slippery hearing problem, it is recommended to use a hearing aid to solve your hearing problem.

A few days ago, I watched the Yangshengtang program at six o'clock in the morning on August 15th, and now I want to watch it again, and I guess it, and the online pps comprehensive channel has on the computer You are bored Zhaowu to search for Beijing Satellite TV, there is an Aibugu, above,

Where is Professor Zhou Ping'an in the health hall doing the consultation?