What are the marketing secrets of tea franchise stores?

For example, how many days have XX been to the circle of friends, you can give it away. Or how many likes you have, you can send it. Buy as much as you want, get as much as you want, and so on.

1. Lack of understanding The so-called ** is a face-to-face marketing activity with consumers that organically combines soft and hard terminals and informs, persuades, reminds, attracts and motivates consumers to realize their purchase behavior by holding a variety of notifications that can fully demonstrate the best results of the terminal within a certain period of time. In the new market environment, what role does ** play? Is it just a price reduction?

Why can't sales go up after the discount? Many salespeople have become more and more vague in their understanding and cognition, and how to reposition and think about ** has become a thorny problem that has to be solved.

2. Insufficient use In addition to how to reposition the ** in terms of understanding, there are also many problems in how to operate. The inherent ** experience, in the new market environment, the level is getting lower and lower. How to find new models and combinations, and reuse them, has become more and more important.

At this time, the form of price reduction launched has risen to a height invisibly, and has gradually become an important operation method for merchants to communicate with consumers and establish brand understanding and loyalty, which has essentially far exceeded the low-level competition of vicious price reduction.

3. Insufficient planning Few operators have carried out overall and detailed planning for tea franchise stores, and most of the tea franchisees are almost in a hurry when they are carrying out the first place, or inertial thinking instructs, and carry out seasonal or seasonal activities. In this way, there is no systematic planning, which will naturally cause a lot of problems, especially when everyone does this, in the context of following the trend and comparison, it is naturally difficult to see the wonderful ** form.

This can now communicate the details, and if the tea shop joins, you can communicate the details or other details, and there is no problem in working out a complete set of plans.

Tea franchisees do a good job of evaluation reports and work summaries. Tea shop operators carry out a lot of activities every year, some are successful and some are unsuccessful, tea franchisees should be good at summarizing experience and lessons learned. For each activity, it is necessary to realize tracking analysis and effect evaluation report, and the problems that arise in the activity should be solved immediately.

A small investment in tea franchisees is a big harvest. Tea franchise should be the best possible with the minimum investment cost to obtain the highest harvest economic benefits. Tea franchise store operators need to choose the least cost and the most reasonable and best plan when setting the first plan, which can be combined with people's consumption to give gifts, and in the first can choose the least cost of products with good quality as gifts.

However, tea franchisees should not be careful not to have a poor quality of gifts, and to match the needs of customers.

The correct understanding of the meaning of tea franchise stores. ** It is the operator to convey various information about the brand and products to customers, impress or attract customers to buy its products, so as to achieve the purpose of expanding the total sales. **, it is not a pure expense, it is a "plus" for the growth of the brand on the basis of expenses.

When the tea franchise store is doing the best, it should not only consider the immediate income, but despise the long-term income. **, should not be at the expense of the rapid development of tea shops to increase the total sales, tea franchisees should carefully consider the impact of a variety of ** behavior.

For the first problem, as long as the tea franchise operator pays special attention to the above three aspects, to ensure that he knows what to expect, and the tea franchise store will be able to make a profit for the tea shop.

1. Maintain the charm of the store.

Before opening a brand tea franchise store, the entrepreneur will make an overall plan for the store to show the most attractive style as much as possible. After opening a tea franchise store, you should not take this aspect lightly, and always ensure that the tea franchise store is clean and hygienic, and maintain the original style of your store, so that your brand store can always catch the attention of customers.

Second, the pursuit of commodity charm.

Today's customers love "vulgar, big-named, and satisfied" products, and the same products need to compare their quality and effect in addition to price and characteristics. Enhance the charm of the service, the charm of the store, the charm of the product, and then there is the charm of the service, that is, the shopping guide should make the customer think that everyone in the store is very friendly, and door-to-door consumption is an experience.

3. Hold ** activities on time.

Activities are usually the most direct and effective form of improving sales performance, especially when it seems to be booming but consumption is declining inside and outside, activities are more critical and can enhance freshness. It is best to decide the best way according to the sales performance of the store in order to be effective. For example, a store that belongs to a planned purchase and an impulse purchase has a different approach.

Fourth, how to keep the heart of the shopping guide.

The quality and stability of the shopping guide have a great impact on a store, especially in the start-up stage, and it is very likely to face the situation that the shopping guide is poached in the middle and late stages of the business. Therefore, how to capture the heart of the shopping guide has become a compulsory course for being a small boss. Some shopping guides don't care much about how much money they receive, but care about whether they have grown, and if the boss is only busy making money and ignoring the shopping guide, the shopping guide's mental strength will be greatly reduced.

If you want to keep the heart of the shopping guide, of course, you must arouse the fighting spirit of the shopping guide, if the boss takes advantage of the situation to say: "Today is hard, take good care of your body, don't be too tired", you can make the shopping guide more desperate.

Tea franchise store is a good business opportunity with a good state and development trend, and now the tea franchise store has become the most trustworthy project in everyone's hearts, but now let's go and see how to run a tea franchise store better?

1. Choose products: In recent years, the market demand has become more and more large, and there are more and more people doing tea business, and the competition in the market has become more intense. Under normal circumstances, the selection of products must have characteristics, sales profit margins are relatively large and easy to go, so franchisees should have careful consideration in the purchase channel, focusing on the quality and speed of product updates.

Second, market positioning: only by doing a good job in market positioning, can we decide the style and quantity of products sold according to specific market demand. Therefore, it also determines the location of the store, decoration and sales methods.

In other words, only when the positioning is accurate, can a moderate marketing strategy be made.

3. Concise display: Although the tea display methods boasted on the Internet are so diverse and what kind of creativity to make, the display mainly needs to ensure two points, concise and generous. If there are too many goods, customers feel that the space is small, so they simply do not enter the store.

If the store display is simple and elegant, so that customers can see it at a glance, it is relatively easy to choose.

The purchase channels of tea franchise stores should be guaranteed. The success of a tea shop requires a stable and excellent purchase channel as a foundation. And because the tea market, the quality of tea is uneven, and there is a big gap, if you want to survive in the fierce market competition, you need to have a high cost performance of tea.

For self-operated stores, this also requires operators to understand the quality of tea and choose their own purchase channels, which requires a higher level of technology. For tea franchisees, tea can be purchased directly from the headquarters, and there are already unified standards for the quality and packaging of tea, so there is no need to worry too much.

The purchase of tea franchise stores should be reasonable. Because tea has a very strong sales season, it is the peak sales season when the spring and autumn tea is listed and large national statutory holidays every year, and the reasonable purchase can reasonably control the inventory according to the off-peak season of sales, so as to make the capital flow smooth and lay the foundation for the smooth operation of the tea shop. In addition, each tea shop has its own differentiated business situation, and tea franchisees should fully understand the tea business status of tea shops, distinguish between inventory backlog and popular tea, and then scientifically arrange purchases.

Tea franchise stores should promote tea. For tea shops, the promotion of daily work is indispensable, and most of the time tea franchisees can achieve the purpose of increasing tea attention, increasing tea sales, and driving tea shop attention through the promotion of the main tea. In addition to the promotion of ** activities, we can also develop more market channels, such as cooperation with hotel restaurants, bulk groups, etc., which requires us to have long-term patience and find ways to promote.

1. Control costs.

The first point is to grasp the cost of understanding, to calculate the cost of accounting into the daily, after the discussion of the time, the amount of operating income and profit level to the best objective investigation, so that you can calculate, how much is the daily cost, and you can roughly calculate the average daily sales should not be lower than what level.

2. Regional consumption capacity.

The second is the choice of region, if the consumption power of a region is the best, then the tea business in this region is relatively easy to do. That is, there is no doubt that the cost of investment will increase in places where macroeconomic policies are going uphill, and their rent, water and electricity bills and other expenses will be high.

3. The mentality of the manager.

One of the things about running a tea chain is perseverance, and in fact, many times, even if the strategy is well-planned in advance, it is often not followed through. Also, don't keep revising, if you change it, it will get worse and worse in the end, and sooner or later, you will find out that your original strategy is actually right, but usually it is already late by then.

It is actually very important for everyone to take out their own methods and communicate with each other, and to exchange some of their own business methods and practical skills with each other, so that we can do better in the tea business with each other, so that the tea business of the tea chain store can be thriving.

To run a tea chain store, we must put credibility in the first place, and excellent quality and morality are the basis for doing business.

Myth 1: Copying the business model of the old store instead of seeking truth from facts.

According to the understanding, some newly opened tea franchisees, in the early stage of opening the store, usually adopt the business model of the old store that has been successfully run, and completely copy their business model into their own mute stage, without considering according to their actual needs. For example, some tea franchise stores are opened in the southern region, and the economic benefits are very good, but in the north, they still follow the management model of the southern region, and there may be a situation where the water and soil are not adapted. This is due to the regionality, recognition, culture and other gaps, which will cause the gap in the operation of tea franchisees.

Therefore, while imitating the old store business model, the tea franchise store also needs to actively consider its own conditions, consider the consumption habits and hobbies in the region, and only by targeted marketing, the tea franchise can make profits.

Myth 2: Relying too much on tea brands and not paying attention to the development of customer resources.

After joining, many tea franchise stores will feel that the tea franchise brand has a competitive advantage, feel that the aroma of wine is not worried about the deep alley, and the tea brand is a big brand, and do not worry about no business. In fact, no matter how good the tea brand is, it still needs tea franchisees to actively explore customer resources. For the operation of tea franchise stores, opening customer resources is a very important link.

According to the statistics of industry insiders, 60% of the profits of tea franchisees are basically created by old customers, so it is very important for tea franchisees to actively open their own customer resources and cultivate loyal customers of tea franchisees. If the service of tea franchisees cannot be improved by relying solely on tea brands, there will be very few customers and continuous complaints.

Myth 3: Business ideas go with the flow and do not understand innovative management.

This is the most common misunderstanding in the operation of tea franchise stores, we often find that after a tea franchise store is established, latecomers will imitate it, whether in the internal design, product display, or management will follow the same store of others, usually resulting in each tea franchise is extremely similar, if the tea franchise store business with the tide, the operation of the tea franchise store is extremely unfavorable. In fact, tea franchisees should understand innovative management in home operations, find differentiated marketing methods in the fierce market competition, and bring customers a bright consumption experience, so as to promote the actual operation of tea franchisees.