What should be done in tourism promotion in the tourism and exhibition industry? 30

Tourism promotion is divided into several characteristics:

Clause. First, the characteristics of the tourism industry.

Tourism is a typical information-dependent industry.

Clause. Second, the international and domestic tourism communication situation.

There are misunderstandings in the understanding of the tourism management department on the promotion strategy; Propaganda is not a simple overlay, there are techniques and strategies for choosing combinations.

Clause. 3. Classification and characteristics of mass media.

At present, the main types of advertising** are as follows: newspapers, magazines, television, radio, Internet, outdoor advertising, and others.

The characteristics are mainly analyzed from the audience consumption cost, advertising cost, information complexity, communication speed and audience appreciation.

Clause. Fourth, the information and characteristics of the dissemination of tourist attractions.

Generally speaking, tourism brands, tourism culture, tourism services, tourism products, and information and feelings from tourists can be used as the content of communication.

Clause. 5. Classification of the target audience.

Mainly from the perspective of the product life cycle: in the development stage of the product, it is necessary to promote the primary demand, so that as many target customers as possible know that the product is now on the market; When the product enters the competitive stage, due to a large number of advertisements for similar products flooding the market, then it is necessary to advertise with the goal of persuasion, and constantly establish the concept of the superiority of the product compared with similar products in the psychology of the target audience; When the product has entered the mature period and the market share is basically stable, the advertising should be shifted to reminder as the main goal, and at this time, it is more about maintaining the customer's memory of the product. Considering that a large amount of tourism consumption in China is a one-time consumption at this stage, we mainly consider the first two types of advertising.

1. Publicity and promotion of exhibition activities.

In the course of the exhibition, some activities are often arranged, on the one hand, to increase the content of the exhibition, on the other hand, it can also effectively attract visitors, these activities are not only an effective part of the exhibition, for some specific theme exhibitions, it can even be said to be the top priority of the exhibition.

The activities in the exhibition refer to the opening ceremony, closing ceremony, ethnic style performances, programs staged on special stages in the venue, performances, conferences, seminars, seminars, etc. It can also hold some concerts of famous artists, overseas art performances, etc., which, like demonstrations, can increase the charm of the entire exhibition and become one of the important factors to attract more audiences to visit.

2. Publicity and promotion of the exhibition brand.

It is the unremitting urgency and persistent dream of every exhibition organizer to gradually cultivate their own exhibitions into brand exhibitions with significant influence at home and abroad. Brand exhibitions are cultivated through the effective brand management of the exhibition, and the brand management of the exhibition is one of the most effective means of market competition in the exhibition. After the formation of brand property rights, it is an exhibition business strategy to operate the exhibition with the concept of managing the brand, cultivating the exhibition into a brand, and strengthening the relationship between the exhibition and the exhibitors and visitors through the exhibition brand.

The main purpose of the exhibition brand management is to improve the influence and market share of the exhibition through the brand management of the exhibition, and strive to form a relative monopoly in the exhibition market of the theme.

Therefore, the publicity and promotion of the exhibition brand should focus on uniqueness and exclusivity, and highlight the irreplaceability of the brand exhibition in the industry or field in the publicity process.

Brand promotion is actually not very difficult, you can do a planning and positioning in the early stage, and then go to study your peers and opponents, see what they are doing to promote, just follow the way of others to do it, we are also confused at first, and then let Jin Suitui do it, do a few years until now there is no promotion.

I understand how deep the water is about brand promotion, I won't say the name of that company, forget it, it's all in the past, everyone still has to be careful, otherwise it's yourself who suffers, and now the company sends soft articles or news that are sent by Jin Suitui, at least it's real, don't play routines.

Tourism promotion and tourism ** are both important means in tourism marketing, and there is a close relationship between the two.

First of all, tourism promotion can provide more and more comprehensive information to target customers. Through various channels (e.g., advertising, ** reports, etc.), introduce potential customers to the advantages of the attraction features, service quality, etc., so as to arouse their interest in the area or product. In this way, the foundation is laid for subsequent tourism**.

Secondly, when carrying out specific tourism**, it is also necessary to use promotional means to promote the event and attract participants. For example, scrolling around on social media and hosting online or in-person events can all help expand your reach and increase engagement.

Finally, it is worth noting that the audience and the differences in their needs should be taken into account when conducting tourism promotions and **. People of different ages, cultural backgrounds, and spending power may respond differently to the same strategy. Therefore, when preparing the specified plan, it is necessary to adjust it according to the actual situation, and use a variety of means to cooperate with each other to achieve the best effect.

The Huidu model is a unique MICE tourism planning model formed by Beijing Lvwei Chuangjing Planning and Design Institute in the context of the rise of the conference economy. LV Chuangjing believes that the conference industry gathers, with conference reception as the characteristic and leading product, and other industries support or even rely on the conference industry, and the tourist reception place with large-scale leisure items and bed facilities is the conference capital, including those conference resorts that have reached a certain scale.

As for whether these resorts can constitute a meeting capital, Lvwei Chuangjing put forward three criteria: first, it has perfect conference facilities of various grades and scales, which can receive more than 2,000 people for meetings at the same time; Second, there are sufficient scale and various grades of bed facilities, which can accommodate more than 1,000 people at the same time; The third is to have a wealth of leisure programs, such as hot springs, tennis, swimming pools, water play areas, etc. According to different criteria, LV Chuangjing will be divided into different development models.

1) According to the scope of influence of the capital.

International clubs.

The influence of this type of conference is very wide, and it is a global tourist destination, undertaking conferences and conferences from all over the world, involving all aspects of politics, economy and culture. The reception scale is large, generally by a city or town of all the resorts, hotels and other hospitality industry to form an attraction, set beautiful environment, perfect equipment, convenient transportation, political and business support and other factors in one, can be described as the time, location, people and gathering, set efforts to create a global target market capital, such as Davos in Switzerland.

The national type will be the capital.

Refers to all cities in China as the target market, to undertake the country, blind halls and sheds at all levels of the first meeting and enterprises and institutions of various meetings as the main business of the tourism reception place, such will generally be built around the national tourist destination or have a monopoly of tourism resources. Such as Jiuzhai Paradise in Sichuan.

Regional type will be all.

Regional conferences refer to conference-oriented tourism reception destinations with the region and surrounding areas as the target market. Such as Beijing Jiuhua Villa. Such meetings are generally close to large cities to meet the needs of the city's conference as the core, the scale of the exhibition and service facilities are set according to the characteristics of the city's conference, and the decoration and layout are arranged according to the city's culture.

2) According to the size of the capital.

The town will be the capital. That is to say, the entire town mentioned above has formed the characteristics of conference reception, with the conference industry as the main economic support, and many conference hotels and resorts are gathered here, which is a veritable "conference capital". Such as Davos in Switzerland and Boao in China.

The resort will be the capital.

The resort with conference reception as the leading product and the scale that meets the three standards that can be measured is the resort club. Judging from the current potential of China's conference market, supply exceeds demand. This kind of club capital has low investment, quick results, easy management, and can be emulated by each other across the country, which is a trend in the development of the club.