What are the Internet advertising channels?

There are five main channels for advertising, including the Internet, outdoor, print media, television, and radio.

Internet advertising is to place advertisements on the Internet through online advertising platforms.

Outdoor advertising is the appearance of buildings or outdoor public places such as streets and squares set up neon signs, billboards, posters, etc.

Print advertising, mainly including newspapers and magazines.

Television advertising, which is based on television, is a form of electronic advertising.

Radio advertising, the mass communication of information, services and entertainment to the masses via radio waves or metal wires**.

Internet advertising refers to the process of displaying advertisements to the target audience on the Internet, and is a marketing method that transmits information to users and promotes products through the Internet. With the continuous development of Internet technology, the ways of Internet advertising are also constantly enriched, mainly including search engine advertising, social advertising, advertising, banner advertising, etc.

First of all, search engine advertising is a type of advertising based on keyword search, which selects keywords to show ads to users who are searching for relevance. For example, when someone searches for "travel" on Google, the relevant travel ad will also appear on the search results page. The benefits of search engine advertising are that they can be delivered accurately, their results are easy to measure, and they can adjust their content and delivery strategy in real time.

Secondly, social advertising is a type of advertising that is placed on social platforms, such as Facebook ads, Instagram ads, etc. Social** ads can be targeted based on the user's personal information, behavior, interests, etc., and can be targeted to a specific group of people. The advantages of social advertising are that they can be targeted to the target audience, the variety of ad formats, and the ability to continuously optimize the performance based on user feedback.

Thirdly, advertising is a type of advertising that is placed on a platform, such as YouTube ads, Youku ads, etc. Ads can convey the message of the ad by grabbing the user's attention through content. The advantage of advertising is that you can display products through content, which is vivid and attractive to users, and you can choose the time and frequency of ad insertion to improve the effect of advertising.

Finally, a banner ad is a type of ad that is placed in the form of a banner or rectangle on a web page that can be displayed at the top, bottom, or sidebar of the web page. The advantage of banner advertising is that it has a wide range of placements and flexible forms, which can be displayed on different ** and improve the ** rate of advertising. In short, Internet advertising is a kind of advertising method with the Internet as the media, which can achieve accurate positioning and effective dissemination of advertising information through different delivery methods.

The way of Internet advertising is constantly evolving, and it is necessary to choose according to different products, target audiences and advertising strategies to achieve the best delivery results.

Communication Yiping is a better delivery service platform.

After the popularization of the Internet, traditional advertising has been replaced by self-advertising, so in this self-leading era, what are the advertising channels worth using by enterprises? 1. Weibo.

1. Looking for resources can be searched for relevant resources through search engines, screened, and found suitable resources, and some resources can also be introduced through people who have cooperated, and of course, you can also find some resources that have been sorted out through third-party platforms, 3. You can use Sina Weibo's self-service promotion, which is the official launch of Sina Weibo and Bi Xing, and directly choose the Weibo number to publish the task, which is quite reasonable. The quality of Sina Weibo is difficult to judge, mainly judged by Weibo's **, comments, and likes, which is lower than Tencent Weibo.

Second, the space space includes QQ space, Renren network, etc.

1. Find resources.

There is a space authentication area in the QQ space, which can be filtered according to the number of fans in the space;

Looking for Renren cooperation information is generally through intermediaries, and then browsing Renren's popular pages to find celebrity cooperation.

2. QQ space is divided into ordinary space and certification space, with fewer fans in ordinary space and more fans in certification space. The ordinary space judges the quality of the property, and generally looks at the reading, quantity and comments of a piece from the homepage of the space. Although the number of fans in the certification space is used as a criterion, the overall number of views is also used as a criterion.

3. Renren can also look for cooperation, and the way to publish is like talking, a **, a piece of text. Renren mainly depends on the number of followers and the amount of reading, and the general reading volume reaches 1w, and the effect is better, and the audience rate is high. 3. Advertising and forum posts are at the top.

2. You need to plan a good copy, implant ads from it, and pin posts on relevant forums.

1. At present, the ** of these two is relatively high, the amount of ** is small, and the effect is average;

2. Good materials and copywriting are needed, and different ** settings are set for delivery.

1. The amount of wide point pass is relatively large, and the amount of wide point pass is basically controlled within 1 block; The league rate in the promotion is also good; The ** rate of Sogou promotion is relatively not so high, and Tencent's social marketing is mainly the ** ads in the Tencent Weibo page.

2. The most important thing for this kind of push-and-call Tongguang is the production of materials to achieve the same multi-form delivery of different sizes.

6. Bidding: bidding, 360 bidding, Sogou bidding.

1. At present, the bidding is the most mature and competitive. 360 is new and relatively less competitive.

Mobile. 1. Find resources.

Find through major social platforms: Renren, Douban, Kaixin, etc.;