What are the channels for advertising? What are the advertising channels?

There are five main channels for advertising, including the Internet, outdoor, print media, television, and radio.

Internet advertising is to place advertisements on the Internet through online advertising platforms.

Outdoor advertising is the appearance of buildings or outdoor public places such as streets and squares set up neon signs, billboards, posters, etc.

Print advertising, mainly including newspapers and magazines.

Television advertising, which is based on television, is a form of electronic advertising.

Radio advertising, the mass communication of information, services and entertainment to the masses via radio waves or metal wires**.

Advertising channels can be divided into: online channels and offline channels.

1. Online channels are divided into television channels and mobile Internet channels. As we all know, TV is a traditional TV commercial. Mobile Internet is now the core channel, and it is the channel that has done the most. For example, today's headlines, Guangdiantong, WeChat, Sina, etc.

2. Offline channels, mainly advertisements in stations, fixed buildings, subways and other places, as well as more elevator advertisements. There are many channels, but each product is not the same, and there are differences in the matching channels, some products can be combined with each other online and offline, and some can only run online or offline relatively single kind. As far as the development of the current society is concerned, online channels will be the main channel for future launches, and smart people will find the surprises given in it, and the letters zcs and the number 3910 will be combined.

Hi everyone, I'm Benny, the founder of Feather Classroom. Now that you have positioned your customer base, then analyze the characteristics of your customer base, find the places where they often gather, such as where they often go offline, what platforms they visit online, and then go to these platforms and places to advertise accordingly.

In fact, your low-frequency needs and the core should be how to maintain customers.

Because it is a low-frequency demand, basically after serving once, the customer will not have any needs for a long time, but you can consider developing moving peripheral products, such as providing new furniture delivery to the home, old furniture**, furniture maintenance, etc., with high-frequency demand to meet the long-term contact of customers, so that you will naturally think of you when moving.

In addition, you can expand your range of activities by providing services that other moving companies do not provide, etc., and expand your customers through word of mouth.

Ground advertising: bus, outdoor advertising, elevator advertising, etc.

TV commercials.

What products are divided into CCTV satellite TV advertisements variety show implantation; Airport advertising, cinema advertising, NASDAQ large-screen advertising; Elevator advertising, high-speed rail advertising and new ** like the more popular mobile app

There are too many channels for advertising, such as taxi companies, TV stations, roadside billboards, too many.

Haiyi has been doing outdoor advertising for 13 years, with different advertisements, light projection, bus shelters, etc., their new product light projection has now covered the first and second tier cities in China, covering a population of nearly 800 million.

Jingsheng Advertising Media one-stop aggregation of hundreds of thousands of ** advertising channels across the country, choose Jingsheng Media, advertising is simple and easy to save money.

2. Each online loan platform has its own resources, such as visits, registered user information, valuable content and functions, advertising space, etc., and uses the best resources to cooperate with partners and share resources. For example, many ** reached an alliance agreement and exchanged links, which can be well promoted.

4. Publish the relevant promotional information on the potential users may visit, and use the opportunity for users to obtain information to achieve the purpose of promotion. For example, information can be published in yellow pages, classified ads, forums, blogs, supply and demand information platforms, industries, etc.

5. This is one of the commonly used network marketing strategies, which has an obvious role in the promotion of network brands, products, and products. Common forms include: keyword ads, classified ads, sponsored ads, email ads, etc.

Internet**:

Ali - Ali Mama, mainly a product advertisement.

Bytes – a massive engine that can serve display ads.

Kuaishou - a magnetic engine that can deliver display ads. False lead.

Weibo – Weibo ads, which can be used to run display ads.

You can also focus on the advertising and promotion of Zhihu and Xiaohongshu.

Mobile phone manufacturer: Xiaomi - Xiaomi marketing, which can place display ads.

Huawei - Huawei Advertising, which can serve display ads.

OPPO – OPPO marketing can run display ads.

vivo - vivo marketing can place display ads.

Veteran portal: NetEase - NetEase Ads can run display ads.

CCTV - Elephant Dance commercials are mainly TV commercials.

Foreign promotion: Google - Google Ads Facebook - Meta Marketing.

It is an advertising platform that includes marketing resources such as WeChat, QQ, Tencent Alliance, App Treasure, and QQ Browser on mobile phones. Large volume, high stickiness, and high user activity. It is mostly used for information flow delivery, which meets the needs of various types of APP delivery.

Information flow

With the support of big data precise positioning technology, the information can accurately reach high-potential users, including the advertising platform of WAP APP, mobile APP, Tieba, browser and other marketing resources. With the advantages of "search" + "AI technology", it is also a good advertising channel to improve the distribution and conversion rate of information flow advertising.

Introduction: A leading AI company with a strong internet foundation. The vision is to become the world's top high-tech company that understands users best and can help people grow.

The second word comes from a sentence by Xin Qiji, a poet of the Southern Song Dynasty eight hundred years ago: looking for him in the crowd. This sentence describes the poet's persistent pursuit of ideals.

At the end of 1999, Robin Li, who was in Silicon Valley in the United States, saw the huge development potential of China's Internet and Chinese search engine services, and with the dream of technology changing the world, he resolutely quit his high-paying job in Silicon Valley, took the search engine patented technology, and founded the company in Zhongguancun on January 1, 2000.

Internet**:Ali - Ali Mama, mainly a product advertisement.

Bytes – a massive engine that can serve display ads.

Kuaishou - a magnetic engine that can deliver display ads.

Weibo – Weibo ads, which can be used to run display ads.

You can also focus on the advertising and promotion of Zhihu and Xiaohongshu.

Mobile phone manufacturers:Xiaomi - Xiaomi Marketing: **, display ads can be placed.

Huawei - Huawei Advertising, which can serve display ads.

OPPO – OPPO marketing can run display ads.

vivo - vivo marketing can place display ads.

Veteran Portal:NetEase - NetEase Ads: **, display ads can be placed.

CCTV - Elephant Dance commercials are mainly TV commercials.

Promotion abroad:Google – Google Ads: Facebook – Meta Marketing.

It depends on what kind of ad you placed, whether it was an Internet ad or an outdoor advertisement? Now whether it is outdoor advertising or Internet advertising, there is a delivery platform? If you want to place outdoor advertising, I know the crosshairs XOOH, there are national outdoor ** resources, you can take a look.

Advertising channels are roughly divided into two categories, online and offline, online as the name suggests, online delivery, offline is subdivided into traditional, indoor and outdoor electronic screens, etc.

There are various online advertising channels, which can be roughly divided into the following types:

1. Banner advertising (including banners, buttons, banners, vertical edges, huge banners, etc.) 2. Text link advertising 3. E-mail advertising 4. Sponsored advertising 5. Advertising related to content 6. Interstitial advertising (pop-up advertising) 7. Rich media 8. EDM direct investment 9. Targeted advertising 10. Self-advertising

Offline advertising channels are roughly divided into the following types:

1. Paper media: magazines, newspapers, leaflets, posters, etc.

2. **: radio stations, television, etc.

3. Buildings: indoor electronic screens, etc.

4. Outdoor: outdoor electronic screen, etc.

The intelligent advertising platform of One Meter Zero Beast Hotel places advertisements for hotel scenes, accurately targets hotel user groups, and unlocks new advertising markets!

What kind of advertising do you want to place, I do outdoor advertising.

Offline channels: 1 paper advertising: traditional newspaper advertising or magazine advertising 2 radio advertising:

City FM or **FM3 TV advertising: each David TV and other traditional TV stations, can be hard broadcasting, interviews, program sponsorship, etc.4 Outdoor advertising: bus body, subway screen, elevator screen, highway roadside billboards, etc. 5 push online channels:

For example, portals**, news pages and other various web pages, there will basically be advertising space, with banner ads in specific positions being the majority2In-feed advertising: on social media platforms such as Moments ads, Twitter, information platforms such as Toutiao, Tencent News, ** platforms such as YouTube, etc

App open ads, interstitial ads, offerwalls, and many moreThe official from **:***, Weibo, Xiaohongshu, Station B, official blog, Facebook and other platforms, the official continues to operate and market:

The channel is similar to the previous one, but it is to ask someone to advertise or promote you7Community marketing: industry vertical forums, QQ groups, WeChat groups, etc., are just a macro enumeration of various advertising channels, and you can write a lot if you subdivide them.

The key to choosing which channel is to choose the most suitable channel according to the purpose of advertising, the characteristics of your own products, the characteristics of the channel demographic, the marketing budget, etc. If you're not sure which ad delivery format to choose, we recommend starting with the simplest way to do it: copy your competitor's ad delivery strategy.

Generally speaking, the most relevant competitors have products or services that are very similar to their own brands, and the audience overlap is high, so when there is no idea, you can consider learning from the competing advertising plan.