Nongfu Spring, Wahaha, Robust, the difference between the three advertising strategies?

Product Interest Positioning Strategy, Emotional Interest Positioning Strategy, Self-expression Interest Positioning Strategy.

Wahaha should be an emotional benefit, and the other three should be product benefits.

But it's too broad, and I haven't found it in the exam tomorrow.

What you're asking happens to be the question I have to take tomorrow's exam, but it's rare that you're also from our department?

Robust. The tone of tranquility and blue is silent. A drop of crystal water descends, fluently and transparently filtered through layers of filtration, and finally purified into Robust's pure water, which is pure and pure.

A strong commitment of benefits was followed by the launch of Robust's purified water, 27 layers of purification! It's a great idea that's a classic.

Its success lies not only in the emphasis and prominence of the concept of pure water, but also in line with the emotional understanding of purity in the hearts of consumers with its elegant tone.

Wowhaha. Different from Robust, it reverses the tradition of functional appeal in the past, focuses on emotional appeal, and engages in star strategy: "I only have you in my eyes!"

Using a very eye-catching second-tier star Jinggangshan as the image spokesperson is a great move. This is a very successful combination of stars and products, and it is precisely because of Jinggangshan that the complete unity between products, brands and stars has been achieved.

The brand name of Nongfu Spring reveals an elegant cultural taste, but the sensual name has a profound and rich connotation. The word "farmer" gives people the impression of simplicity, honesty and reality. "Mountain Spring" gives people the feeling of returning to and embracing the beautiful association of Shenzheng nature.

From the name, it coincides with the psychological needs of people returning to Xiamen and yearning for nature, and arouses the psychological resonance of consumers. As a result, its brand name carries a strong brand affinity.

The second is product packaging: Wanshan is a little red from it. Packaging is the visual effect of the brand externalized packaging, making it sensible and recognizable.

The third is a unique water resource. The product is an important carrier of the brand, and the value of the brand is mainly demonstrated through the efficacy of the product.

It is only then that the three stars have reached complete unity.

None of these bottled water are produced by a single water plant. Therefore, there are very few water delivery stations in Changsha that can distribute so many products.

There are more bottled water brands that send water sincerely, call 96000 to ask in detail.

Wahaha, Robust's does not have bottled water, Nongfu Spring only has bottled water. If you want bottled water, you can call 96000 and ask.

Nongfu Spring, Wahaha, and Robust are all good.

Nongfu Spring, we are just the porters of nature.

It's all right, depending on which one you prefer.

I feel that Wahaha and Nongfu Spring are better.

The number of horses is not the same, and the number of horses is also different. 3000-6000 are available.