The founder of Heytea is 29 years old and has a net worth of 4 billion, how did he become young and

Comply with and grasp the requirements of the market. I heard that he can drink more than 20 kinds of milk tea a day in order to research new products, and this kind of perseverance is also difficult for ordinary people to do, and he has used his unique insights and keen perception to achieve such a hot spot now.

Opportunity plus hard work to admit defeat, plus the courage to dare to do. The beginning of Hey Tea was only because the founder saw that the milk tea could be repaid, not to mention the fresh. He did what he wanted, he did it when he thought of it, and he dared to do it, so he succeeded.

Your own efforts are certainly inevitable, and you have a unique vision.

I think that being able to achieve a net worth of 4 billion at the age of 29 is what I deserve through my own efforts. Three points of opportunity, seven points of effort.

I don't know if he is self-made, but it must have taken a lot of effort to do such a big thing, and it is extremely rare and important to understand the preferences and tastes of young people.

The main thing is to seize the market demand at the right time. In recent years, the milk tea craze has risen, and Heytea's brand strategy has captured the preferences of young people, which can be seen from their recent crazy co-branding.

The founder of Heytea is Nie Yunchen.

Nie Yunchen, born in Dexing City, Jiangxi Province, Han nationality, founder of Heytea, graduated from Guangdong Vocational College of Science and Technology. In 2011, Nie Yunchen stumbled upon the rise of the domestic milk tea industry and became the favorite drink of young people. So he quickly seized this rare outlet and used the money he earned from opening a mobile phone store to open a milk tea shop called "Imperial Tea".

Since then, Nie Yunzhong has conducted in-depth research and understanding of the tastes of young people, and has created several popular milk tea drinks by imitating and borrowing from them. As soon as the product was launched, it was deeply loved by consumers, and Nie Yunchen also took advantage of the situation to sell Shen Hui and opened a number of branches, earning the first fortune of 10 million in his life.

It was not until 2016 that Nie Yunchen changed the brand name to "Hey Tea", and the development of the enterprise ushered in a new chapter. According to the data provided by Narrow Door Restaurant, as of October 15, 2021, Heytea has 848 stores, which is the largest number of stores among the milk tea chain brands.

Heytea's product line

1. Heytea ready-made products: including seasonal fresh fruit series, refreshing and non-greasy series, affordable recommended series, rich series, simple series, classic series, edible series, ice cream series, coffee series and other products. Representative products include:

Succulent grapes, Zhizhi berries, succulent bayberry, full cup of red grapefruit, roasted brown sugar bobo milk, taro paste bobo milk, etc.

2. Heytea bottled beverage products: Heytea has successively launched four series of bottled drinks: juice tea, sparkling water, light milk tea, and storm lemon tea. In 2019, Heytea began to prepare for the bottled beverage business, and chose Xiaofu to take sparkling water as the entry point, and in July 2020, 3 sparkling water products were launched.

The founder of Heytea is worth 4 billion because of the "end of the world" rumors?

At present, the founder of Heytea has reached more than 4 billion yuan, which is very exaggerated in many post-90s, and he is the first in the list of 100 people in Shenzhen.

Whenever we mention young people starting businesses, many people will think of the post-90s, but no one thought that the brand of Heytea was actually founded by a post-90s, and the scale of Heytea has reached 40 billion yuan, and has received financing from many well-known investment institutions. Regarding the question asked by the subject, I will answer it in detail from the following points.

The founder of Heytea has reached a net worth of 4 billion yuan.

On the occasion of the arrival of this round of milk tea, the valuation of Heytea has reached more than 40 billion, and he is in a leading position among the milk tea brands in the country. Although the other scales are not as big as Nayuki's at present, their strength should not be underestimated. The net worth of the other founders has reached 4 billion yuan, and this is a post-90s generation who only started his business around 2011.

The development of Heytea has not been so smooth.

Before the brand Heytea came out, in fact, the founder of Heytea first founded Imperial Tea. Because the founder did not know the registered trademark at that time, and at the same time had no business concept, so there were some brand disputes, and he had to give up the brand of Imperial Tea at that time and re-establish Heytea. Sometimes because of this opportunity, the brand of Heytea gradually comes to the public's field of vision.

Heytea has received financing from many investment institutions

It is precisely because Heytea has received financing from many well-known institutions, such as Tencent Holdings and Sequoia Capital, which we often mention, that the development path behind others is particularly smooth. Now Heytea only started to be founded around 2016, but under the careful operation of other teams, other brands quickly became popular in the market and achieved a certain market share。Details about Heytea's operations are hard to find online, and the success of a brand is often not so simple, and more details may only be known within the founding team.

Nie Yunchen, the founder of Heytea in 90, is more well-known and is a rich list released in August last year. At that time, Nie Yunchen was 29 years old and was worth more than 4 billion yuan to enter the "2020 Shenzhen Wealth 100 List" - the youngest on the list.

I think Heytea's latest market valuation has reached 60 billion, and its founder's net worth is also very large, with a very strong background and assets, which is really enviable.

Now his worth has reached more than 4000000000000000000000000000000 This is a very exaggerated number, but it is true, and he is still a post-90s generation, and he can be regarded as a self-made man.

Heytea, the pioneer of new tea drinks, is headquartered in Shenzhen. In 2012, Heytea originated in an alley called Jiangbianli in Jiangmen, Guangdong ProvinceStart a new era of tea with a cup of original cheese tea. Heytea, formerly known as Royal Tea, was upgraded to the registered brand "Heytea" in 2015 due to the inability to register trademarks.

As a younger, technological and international Chinese new tea beverage chain brand, Heytea gathers Chinese cultural traditions and creative innovation, focuses on presenting high-quality tea aromas from all over the world, and opens a new tea trend. As of November 2020, Heytea has more than 660 stores in more than 55 cities in Chinese mainland, Hong Kong and Singapore.

Under the trend of the Internet, Heytea actively promotes digital construction, uses information platforms to reach more consumers, realizes the integration of ordering, tea picking and take-out, and combines offline stores to create rich consumer service scenarios, opening the digital era of the traditional tea industry.

Since the independent development of the mini program Heytea GO in 2018, it has accumulated more than 30 million online members, 80% of whom are post-90s, and online orders have exceeded 80% of the total orders.

On April 18, 2019, it won the 8th "China Food Health Seven Star Award".

Heytea Completes $500 Million Financing:

On July 13, 2021, 21st Century Business Herald exclusively learned that Heytea had just completed a new round of financing of $500 million.

The report also pointed out that all the investors in this round of financing are old shareholders. Heytea's valuation reached an unprecedented 60 billion yuan in this round of financing, setting a new record for the financing valuation of China's new tea drinks.

The timing of this round of financing is also quite meaningful. Heytea's rival Nai Xue's tea just rang the bell in Hong Kong on June 30. However, the stock price of Nai Xue's tea, the "first share of milk tea", broke on the day it was listed.

According to the deadline, Nai Xue's tea share price was quoted in Hong Kong dollars, with a total market value of about HK$28.6 billion.

Hello Nie Yunchen founded "Huang Tea" in May 2012, and later changed its name to "Hey Tea" because of trademark and copycat issues. Before founding Heytea, Nie Yunchen spent half a year developing products, designing logos and stores, which is worth learning.

Hey tea should be some traditional culture, it is a tea culture, China has rumored tea culture before 2000, and then the earliest tea culture can be traced back to 4000 years ago.

The founder of Heytea is Nie Yunchen.

Nie Yunchen is currently the chairman, general manager and legal representative of Heytea Enterprise Management Co., Ltd. As of January 2022, Heytea has opened more than 800 stores in nearly 70 cities around the world, including more than 100 stores in Shanghai, Shenzhen and other places.

In June 2022, Heytea 618 won the sales championship of Tmall tea beverage category, ranking third in the sales list of Tmall beverage industry. The products include seasonal fresh fruit series, refreshing and non-greasy series, affordable recommended series, rich series, simple series, classic series, etc.

Spatial Characteristics:

Heytea has been committed to bringing users a new space experience with inspirational design, constantly exploring the form and design of the store, and bringing more new inspirational urban cultural landscapes to the city. Heytea has a Chinese-inspired style store created and presented on the basis of a deep understanding of the spiritual core of Chinese culture and a youthful modern design approach.

There are also black gold shops that use black and gold styles to deeply explore the various possibilities of tea culture, black gold shops that carry out avant-garde experiments, pink fashion with a strong sense of net, lab stores that highlight the concept of space design, and DP stores that seek ancient Chinese inspiration. For example, Chinese inspiration includes Beijing Xinzhongguan store cornice, Beijing Qianmen Street store, Foshan Lingnan Tiandi store Chinese inspiration, Wuxi Nanchang Street store, etc.

The above content refers to Encyclopedia - Hey Tea.