Where is the right location for a convenience store? How to choose the location of a convenience sto

Is it appropriate to locate a convenience store? Site selection is a life-and-death event for the future development of the supermarket, can not be sloppy, only the right choice can bring good business to the store, the following is to talk about the supermarket site selection to pay attention to several major matters.

1. Store opening budget.

The store opening budget is the amount of money we contribute. This includes the franchise fee and other working capital. When joining, we must pay attention to whether it is consistent decoration and whether it includes the planning of the shopping mall.

Now that we have decided to open a supermarket, we must have sufficient liquidity.

2. The brand is famous.

When selecting, it is necessary to choose those that have a certain brand effect, which is understood; Guangzhou Zengcheng Youjiashui Mansion supermarket chain is a famous brand in Guangdong, its corporate culture, corporate image can attract customers into the store.

3. Supermarket positioning.

4. Field trips.

After understanding the brand, we need to investigate and check the brand degree of the famous local supermarket chain. The differences in the various supermarkets in each area, as well as the similarities. Investigate the consumption level and consumer groups in the area.

Are we dealing with a large number of people working or students? Summarize and pave the way for the supermarket brand we have built.

The location of a supermarket plays an important role in its future development, and choosing a good location can attract more consumers, thereby bringing considerable income and achieving your wealth for a lifetime. Therefore, for friends who open a supermarket to start a business, they must work the location in order to easily make a profit.

Store location analysis.

1) Traffic analysis.

The convenience store is located at the entrance of the community, and the distance from the residential building to the entrance of the community is relatively short, which will not affect the convenience of residents' shopping, and there is a square at the entrance of the community for convenient parking. In this way, not only can we have our own customer flow within the community, but the surrounding supermarket park can also bring part of the sharing customer flow and derivative customer flow to our convenience store.

There is a bus stop near the community, which can attract more potential customers.

2) Passenger flow analysis.

Own passenger flow. The number of residents in Sunrise East Community is large, and there is no large-scale and relatively standardized retail format similar to convenience stores, and residents have great defects in the convenience of life. This is exactly the gap that convenience stores are trying to fill. The distance from the residential building in the Sunrise Oriental Community to the entrance of the community is relatively short, and it is more convenient for residents to buy, and the residents in the community are the target customers of the store.

Share customer flow: Yonghui supermarket near the community can attract a large number of customers, so it will attract some customers who come to the supermarket to shop by the way, convenience stores.

Derivation of passenger flow: Parks, stations, Fuzhou TV stations and other amusement places and bus stops near the community can bring some scattered customers who play and wait for the bus to the convenience store to shop.

3) Competitor analysis.

Convenience stores have certain advantages in competition with surrounding large supermarkets or other retail formats.

First: Residents are more flexible in buying small quantities of goods, if it is more convenient to buy a bottle of mineral water, it is convenient to buy it at a convenience store or to a hypermarket? Obviously, convenience stores are not as far away as hypermarkets, and there are no long queues.

And it can serve residents as soon as they need to go out and shop for goods. At the same time, convenience stores also provide customers with multi-level services, such as courier, fax, photocopying, utility fee collection, stamp sales, bus and plane tickets, film processing, etc.

Second, the opening hours are long, hypermarkets or supermarkets usually close at 10 p.m., while convenience stores are open 24 hours a day, all year round, so that customers can buy general household necessities at any time.

Third: the service is more humane, and the convenience store also provides door-to-door delivery services for residents in the community, even if it is a bag of salt, we will deliver it to your door. This greatly improves the convenience of residents' shopping.

Fourth: Compared with some nearby grocery stores, convenience stores are more advantageous. Convenience stores have a good shopping environment, a wide range of choices, guaranteed product quality, and better credibility and service than grocery stores.

III. Summary.

Traffic conditions are an important factor affecting the choice of location for convenience stores, which determines the smooth development of convenience store operation and the smooth realization of customer purchase behavior. Another key factor in the success of a convenience store is the volume of customers, and the competition around the store has a huge impact on the success or failure of the convenience store operation, so it is also necessary to analyze the competitors when choosing a location for the convenience store, and then take appropriate measures for different situations.

The school gate is a good place. If you open a convenience store, according to the students' hearts, it will be very popular.

This depends on the full consideration, location, people's hearts, and the number of convenience stores in a certain area.

It's not the location, it's more important to be good and inexpensive, and the service is in place!

1. First clarify the positioning of convenience stores, there are many types of convenience stores, such as community convenience stores, business district convenience stores, station convenience stores, etc., the locations of these convenience stores are very different, and the opening cost is also very different, so before choosing a convenience store address, you must first clarify what type of convenience store you want to open.

2. Investigate the population density, the object of convenience store service is people, so when selecting a location, it is important to ensure that the population density of the area can open a convenience store. Usually the convenience store is the center, and the population must reach at least 10,000 people within 500 meters, and the population within 200 meters of the convenience store reaches 1,500 people.

3. Investigate the surrounding environment, which is a key point in the process of site selection, it is impossible for convenience stores to attract customers alone, and it needs to form a linkage with other types of stores around. Under a certain population base, if there are too many convenience stores in an area, it is not suitable to open new stores.

4. Key points of store selection, according to the positioning of your own convenience store, choose a store of the right size to open a store. Usually, the width of a convenience store should be more than 6 meters, and the doors and windows should be made of glass (which can increase the brightness and visual width of the store). There should be a place to park electric vehicles near the shop, and there should be a car parking space within 50 meters nearby.

When taking over a shop, it is necessary to clarify the property rights and can carry out a long-term lease, preferably for more than 5 years.

5. Investigate regional security, and a good public security environment is a necessary condition for the long-term development of convenience stores. Before opening a store, you can conduct a public security survey of the target area to see if the quality of local residents and whether there are frequent safety accidents.

Selected within the community. The main consumer group within the community is the owners in the community, and if you choose the central location of a large community, the popularity of the convenience store can still be guaranteed.

2. Choose at the entrance of the community. If the convenience store wants to open at the entrance of the community, you must choose the entrance on the way to work, the entrance on the way to work and the exit on the way to work, and the business will not be too ideal.

3. Choose next to the restaurant. Open next to the restaurant, it is equivalent to "parasitizing" in the restaurant, the restaurant has a large amount, some people like to buy some tobacco and alcohol, snacks, drinks and the like when eating, and this kind of goods are more profitable.

4. Choose next to the station. There are many passengers on buses, buses, and long-distance bus stations, and many people like to buy a snack or chewing gum when getting on and off the bus, and if it's summer, they're likely to buy a popsicle or ice water, and if it's winter, they're likely to buy a grilled sausage.

5. Choose on the main road. Due to the lack of convenience stores on many main roads, people can't find a place to buy things, so if you open a convenience store, you can be considered an "exclusive" operation, and business is naturally good.

6. Choose at the crossroads. The intersection is the place where ** and the traffic intersect, and the pedestrian on the two adjacent streets on the sidewalk can also see the convenience store, as long as there is a ** amount of natural business.

7. Choose near the school. It is a very good choice to open near the school, think about how large the number of students is, and the students' spending power is also strong, and the convenience store near the school mainly sells drinks, snacks, school supplies, small gifts and other items.

8. Choose at the entrance of the mall. Open at the entrance of the mall, many friends like to buy a bottle of drinks or snacks in the crazy mall, leisurely go to the mall, and many shopping malls do not sell snacks and drinks, so this location is also considered "exclusive".

**Large amount of residential areas If the 24-hour store is suitable for traffic light intersections.