Combined with specific cases of news works, discuss how to speak with facts .

Read more essay materials or pay attention to current affairs, I hope it helps.

001. Performance data link to be familiar with transactions.

Case In the 60s of the century, Rolls-Royce launched a new car Yinyun. The biggest advantage of this car is that it has good sound insulation and is very quiet when driving.

Advertising guru Ogilvy wrote a sentence of copy:

When the Rolls-Royce reaches 96 km/h, the loudest noise in the car comes from the electronic clock.

Performance data. Find out the exact amount of volume in the car, such as 25 dB or 32 dB.

Link familiar things.

People who don't understand the decibel of sound don't know what the concept of this data is, so we have to link it to something that the public is familiar with. For example, Ogilvy is linked to an electronic clock.

Case 2: Handmade facial soap.

The selling point is that the washing face is particularly clean.

Why? Because the diameter of the foam is only millimeters, and the diameter of human pores is millimeters. It can penetrate deep into the pores and carry away the dirt.

If the copy is written like this, the reader will also trust it, and it may not be so strong. What exactly is the concept of millimeters in diameter, the author linked to the whipped cream, and also attached a **. In this way, the reader's sense of trust is strong.

002. It can be proved that the product function can be proved by various physical and chemical experiments, burning with fire, blistering, freezing or using chemical reagents to cause obvious differences.

Case 1: A soft mattress.

A mattress that is very soft.

Offline sales can allow customers to lie down and experience, but it is difficult to achieve online sales. So how do you convince customers that the bed is soft?

They came up with the idea of proving this method, and they tried to press all kinds of things such as ping pong balls and mineral water into the mattress, and finally found that raw eggs were the most shocking.

Case 2: Cotton sanitary napkins.

Light life sanitary napkins are very popular, I believe everyone has heard of it!

They have developed a pure cotton sanitary napkin, which can be used by girls with sensitive skin with confidence. However, there is no big difference between cotton sanitary napkins and pure cotton sanitary napkins, and the feel is similar. How do you prove it to your readers?

So they thought of burning it with fire, and the cotton burned and turned to ashes.

Cotton Rouge contains chemical fibers and is a coke block after burning.

When readers see **, they will have a strong sense of trust.

Summary. Facts prove the principle: list the facts of the product, do not blow or black, fair and objective, readers can personally verify the authenticity, in order to prove the selling point of the product, so that readers feel convinced.

It turns out the method:

001. Accurate performance data + link familiar things.

002. Do a variety of physical and chemical experiments, use fire, blistering, freezing or use chemical reagents to cause obvious differences to prove the function of the product.

Why should news writing use facts to speak: Speaking with facts, as a reporting principle, a practical method and technique, this is the biggest feature and advantage of news writing, and it is the most obvious sign that distinguishes news from literature, commentary and other genres. News depends on facts, and the main thing that readers, listeners, and viewers want to know is also facts.

The propaganda and explanation of the principles, policies, and main principles of the party and the party can only really play a role if the news speaks with facts, that is, the report that combines the differences and passes the facts.

How to speak with facts: To put it simply, it is to write facts and explain the facts clearly, that is, "describe the facts according to the facts", rather than "describe the facts according to hope".Include the following requirements:

1. Directly state the facts, and avoid "deserting under the big hat", 2. Do not replace the report of facts with abstract concepts and arguments; 3. Seek truth from facts, according to the logical news of the facts themselves; 4. Take the third person and indicate ****.

Summary. Hello, dear. Obtain news materials through legal channels and methods, carefully verify news information**, and ensure that news elements and plots are accurate; Describe facts according to facts, do not exaggerate, minimize, or distort facts, do not manipulate the subjects of interviews, prohibit fabricating or fabricating news, and publish news reports to be signed with the reporter's real name; Excerpts from other ** reports should be based on facts, and should not publish and broadcast content that violates the spirit of science, ethics, and common sense of life; If a false report is published, it is necessary to have the courage to take responsibility, correct and apologize in a timely manner, and eliminate the negative impact;

Combined with cases, talk about how to adhere to the principle of authenticity in journalism.

Hello, dear. Obtain news materials through legal channels and methods, carefully verify news information**, and ensure that news elements and plots are accurate; Describe facts according to facts, do not exaggerate, minimize, or distort facts, do not manipulate the subjects of interviews, prohibit fabricating or fabricating news, and publish news reports to be signed with the reporter's real name; Excerpts from other ** reports should be based on facts, and should not publish and broadcast content that violates the spirit of science, ethics, and common sense of life; If a false report is published, it is necessary to have the courage to take responsibility, correct and apologize in a timely manner, and eliminate the negative impact;

Combined with the case.

Case! At 10 o'clock in the morning on April 25, after the efforts of the trapped miners to bravely save themselves and search and rescue personnel, 39 of the 69 miners miraculously survived, creating a miracle of survival in similar incidents across the country. That night, the superiors broadcast the news that 57 miners survived the Jiaohe mine disaster in the fastest time, and the people of Jiaohe were stunned, and the families of the miners in distress also experienced great sorrow.

The family prestige of the victim miners was sent to the municipal party committee and the city. It turned out that our station reported in the "Jiaohe News" program that day that 39 miners survived. Why is there such a big disparity in the number of surviving miners reported by the two pairs?

What causes inaccuracies in news reports?

Is this a matter of the year?

Dear, yes.

OK, like. Combined with the specific reality, what are the basic methods of learning journalism?

The basic method of learning journalism is to link theory with practice. It is necessary to use the Marxist standpoint, viewpoint, and method to analyze all kinds of news phenomena and gain an understanding of the laws in the light of the practical experience of journalism.

Personal suggestion: If you don't have writing experience, it's better to find a news communication agency to ghostwrite, just like an online public relations company like "Wenfangge Media", which is charged by the number of words, 500 words 50 yuan, 1000 words 100 yuan, after writing, you can also pay a little fee for them to publish your advertorial ads on the major **.