The way of news release of news promotion, what are the steps of news promotion What are the modes o

1. Hold a press conference, invite the industry and the public to participate in the meeting, and the company's spokesperson will publicly release major news about the company. This method is very expensive for enterprises, and it is a large enterprise with a certain social reputation that has such appeal and attention.

Second, cooperate with a PR company, this method can save a lot of things, the PR company is more professional in public relations communication services, and the resources and service processes are ready-made. The public relations company writes a press release by mining the company's news events, and then publishes it to all major countries through the company's **resources**.

Third, the enterprise independently establishes the best relationship, large enterprises generally have their own brand department or called the marketing department or planning department, there is a media manager in the team, to engage in the first relationship, if the enterprise has important news, through these first relationship release. The advantage of this method is that it is more direct, faster, and less expensive; The disadvantages are that the work is difficult, the scope is small, the number of manuscripts is limited, and the publication rate of manuscripts is low.

Press releases, or newsletters, generally refer to sending content to a large, integrated portal or vertical in an industry. These **weight, high popularity, and are also search engine news**, ** rate, will be seen by more people. It is an indispensable way to advertise products.

Another way to put it is a soft draft. What if the advertorial press release is sent to some target sites?

First, some of the self-blogs and forums that can be published on some large sites are not valid press releases, at most they are uploaded articles, which do not constitute the requirements of press releases, and the number of readings is small and lacks credibility, and there are very few people who read on small stations, and the functions are 0. Advertorials are made for brand endorsement and better image promotion. This type is not suitable, but it is more suitable for brands as a window for online commerce and communication with users.

Clause. 2. Submit your own publishing application, find the target**, back up all the content you want to upload**, contact, and apply for publishing content. This kind of "sinking into the sea" is a topic in itself, except that you are a big V, a columnist, or someone who has specialized research or representation in a certain field, or someone who has a certain influence in certain fields, because a press release is a serious matter and subject to strict scrutiny.

Clause. 3. Publish the manuscript through ** company or soft text platform and other ** service institutions. In addition to providing press release consultation, resources, and content requirements in the early stage, mid-term optimization issues, and post-feedback, these organizations are doing things similar to operations and terminal services.

At present, the third way in the market is the mainstream.

The main role of news promotion is to improve the authority, now whether it is a company or a brand is indispensable to improve visibility, my company in Jin Sui push that side, the current domestic popularity of the news ** has the people, NetEase, Xinhua, Sohu, etc., but this cost is also very high, it is recommended to choose in combination with the actual situation of their own company.

The steps are very simple, first of all, locate what you want to send, and then prepare the advertorial, which is to promote it early.

How do I issue a corporate press release? Corporate press releases fall under the category of business journalism and are similar to soft advertising. There are two ways to do this.

1.Find a channel. The first way is to find the **** that needs to be released directly, and find them to pay to publish.

If you don't have the first type of resources, then the second type can find companies and institutions that specialize in publishing, publishing platforms (publishing houses), and so on. The advantage is that there are many network resources, many choices, and a large amount of long-term cooperation.

2.Identify news stations, including portals, mainstream local news stations, self-stations, and so on. Select the publishing station according to the content of the manuscript.

Steps? Just prepare a press release and publish it on various channels.

It should be noted that it is difficult for individuals to directly connect with many mainstream companies, so there are so many media companies.

Of course, different channels can bring** and influence are different, I know a lot of resources in this area, you tell me what you want to send**, I can help you find a very detailed**resource table, you make a comparison yourself to determine what you want to send**!

It should be noted that some content needs to be reviewed, and it cannot be sent if it is not approved.

If it helps you, remember to adopt it later.

1. Two ways of online news promotion.

1. News advertising.

The so-called news advertising method means that the enterprises that need to promote directly find the relevant news release company, and then choose the **** they want to publish, provide relevant news content, and finally, of course, publish and settle.

For this kind of online news promotion, it is simple to operate, fast, and standardized. Moreover, there are basically no requirements for the manuscript to be sidelined.

Anyway, whether it is a company introduction or a product advertisement, as long as there are not too many typos and no sensitive content involved, it will be passed, because it is just a news advertisement.

Of course, the ** and platform location of such news advertisements are definitely not good. However, you can also search through a search engine. This promotion of online news can help to optimize very well.

2. Traditional news methods.

There are generally two ways to promote online news, the first thing we want to talk about is the traditional news method. The so-called traditional news method is to first find the first to establish a cooperation mechanism related to it.

Then, send the manuscript to **, in fact, it must be embedded in the advertisement, in short, the manuscript gives the audience the feeling that it must be a press release. And not any advertising text. The advantage of this method is that, generally speaking, the cooperation is very authoritative and the credibility is very high.

However, the disadvantage is that because these ** are very authoritative, the requirements for contributors are very high, and the review of manuscripts is also very strict.

Therefore, there is a problem of high input cost and sad manuscript, which can be controlled too poorly. However, generally large companies will adopt this mode of operation, because such articles are generally published in the first place, so the first rate and the credibility of the trace are very high.

Second, the advantages of online news promotion.

For the promotion of online news, the advantage must be authoritative. At this stage, people have a great sense of trust in the credibility of reporters or Sakura Oak.

Although the credibility of news in recent years is not as good as before, it is still not deniable that the credibility of news at this stage is still very powerful. Therefore, people's innate trust in news can be the advantage of the Internet.

Of course, in addition to credibility and the rate, I believe that the rate of online news does not need to be elaborated by the author, because facts speak louder than words, as long as people who are online today know how powerful the rate of the Internet is.

1. Good press release planning. The first is that a press release is more acceptable to users than general ad text because it is soft marketing and is more euphemistic. So what aspects do you need to pay attention to in advertising advertorial marketing?

The first is planning, a good press release must be well planned, have its own unique creativity, even if the creativity is not high, but the readability must be achieved.

2. For hot events. When we know the hot spots, everyone knows them, we can't predict them, we can't write scoops, but we can use our minds to analyze the hot events, and dig out the topics needed for in-depth reporting of hot events from all angles.

3. The release of the press release can quickly spread the news of the enterprise to every corner of the network, hype the news, spread the vision of netizens, and constantly output the concept of guiding customer consumption, which greatly improves the image and popularity of the company's brand change.

4. Enterprises are paying more and more attention to and studying the current situation and development trend of Internet applications. If you want to truly understand the value of the Internet, it is necessary to have a keen market antennae and accurately grasp the core of network promotion, so as to provide a comprehensive promotion plan that meets customer needs and conforms to the laws of communication.

There is no direct resource query for middlemen.

Last time, the leader asked me to make a plan, but it was hard for me. My friend recommended me to Pray Network, which is really great!

First of all, you can rest assured that Pray Network is a very reliable company. News promotion is actually about conveying important information to more people. The news promotion plan of Qiji Network is to let more people respect and pay attention to your brand or product through a variety of ways.

For specific solutions, first of all, you can consider issuing some high-quality press releases to tell the story and characteristics of your company or product, so that it is easier for the public to understand you. At the same time, you can also consider placing some news ads, and you can choose the right news or advertising platform to place them to improve the rate and popularity.

In addition to these, the network will also use some innovative promotion methods, such as posting some interesting content related to products on social **, attracting users' attention and sharing, and participating in related exhibitions and activities, etc., to show the strength and characteristics of the company and products, and attract more attention.

Finally, remember to constantly monitor and adjust the effectiveness of your promotion, and constantly optimize your promotion plan to make it more efficient and accurate.

In short, if you don't understand the news promotion plan at the beginning, you can consult more professional organizations, and it is really recommended to consult the prayer network publishing platform.

To put it simply, the news source is the source of news marketing communication, which has a certain authority and credibility. Generally, it is searched in the news channel of the search engine, and the news that can be displayed is the news source.

If you want to do a good job in the promotion of news sources, first of all, you have to know which news sources are the first ones, choose the platform channels that review yourself, and secondly, you need to analyze your peers and learn from them in the first place, in what form, what is the main content of the appearance, etc. Finally, it is the analysis of the user group, the most important thing is to be facing the user's cover of the virtual travel pants to be wide, and the user needs to be accurate and so on.

Of course, the process of holding a press conference is indispensable for reporters to cover the scene. The purpose of the press conference is naturally to convey new policies, new product features, and sales to the public, in short, that is, the complete transmission of product information. If the local authoritative reporter is invited to the scene for an interview at the press conference, and appropriate publicity and reporting are carried out in the later stage, the improvement of the influence of the product will definitely play a role in doubling the result with half the effort.

However, if the company does not have a certain network advantage and relevant experience, it is difficult to invite reporters to the press conference, through which we can solve the problem of "finding reporters, how to find, how to find", and hold a high-quality press conference, I hope my answer can help you.

Yes! Platforms like Snow Media are not only serving customers with publicity needs, but they are more professional and powerful than other platforms. They are based on the search engine layout to set the best combination, accurate positioning, adhering to the principle of "efficient and timely", so that once the news soft manuscript is released, it will win people's hearts, quickly enhance the brand image, and attract potential customers.

By the way, one of my classmates' company is looking for them to serve, and it's been a few years, which is good.