What are the specific methods and types of online news marketing?

A corporate press release is essentially an advertisement, but it is different from traditional hard advertising; We call this kind of press release an advertorial. Advertorials can be regarded as a kind of text that guides consumer psychology, and a communication channel that can moisten things silently. Pony Zhitu marketing agency can provide enterprises with news advertorial marketing plans and network-wide marketing planning, solve the problems of poor corporate network image, disorganized network information, and insufficient corporate credibility, and make the company's information spread all over the network in a short period of time, and successfully establish a sense of trust.

Advantages of press release promotion.

Compared with other types of online promotion, Pony Marketing Agency believes that press release promotion has the following advantages.

1. After the news advertorial is released, it can exist permanently on the major websites, which can be said to be a permanent benefit from investment, which is also the reason why many companies choose to promote advertorials;

2. When the company's promotional soft articles are released to the major enterprises, when customers need to understand the enterprise and product information, they only need to enter the relevant information on the search engine to see these soft articles, which greatly enhances the popularity and image of the company and products;

3. Compared with other advertisements, press release advertorials are more flexible; The advertorial release plan can be changed at any time according to different needs and different situations;

4. A high-quality news soft text manuscript usually brings a relatively large degree of quality to the enterprise and product, and also brings other **, that is to say, it can be disseminated twice or many times, which greatly improves the wide degree of communication and achieves better advertising results.

5. In terms of the cost of advertorial promotion, compared with enterprises, advertorial publishing is more affordable than other advertisements, and can play a better role. The value for money is very high, and the cost is usually only about a few tenths of that of some other hard ads.

6. Because the advertorial is a third-party report, its credibility is relatively strong. That is to say, this kind of marketing perspective is different from hard advertising, and in the process of reading, it is easier to guide consumers' thoughts and be more easily accepted by consumers.

Professional online news marketing methods are mainly completed through the way of advertorial release, including the following types: news, interviews, stories, and topics, and the advertorials are written through the senior marketing copywriting of "Tui 77 Network".

The main role of news promotion is to improve the authority, now whether it is a company or a brand is indispensable to improve visibility, my company in Jin Sui push that side, the current domestic popularity of the news ** has the people, NetEase, Xinhua, Sohu, etc., but this cost is also very high, it is recommended to choose in combination with the actual situation of their own company.

1. Immediacy: Immediacy is an image expression of the strong timeliness of online news dissemination.

Second, the massive network ** news dissemination: it is reflected in the powerful retrieval function and easy copying, easy storage and other characteristics. Google, and other professional search engines and some of the most exclusive search tools make it very convenient to find news on the Internet.

3. Global: The spread of the Internet is far greater than that of newspapers, radio and television, and is global.

Fourth, interactivity: network news communication is a multi-directional and interactive communication with the audience and the audience. Interactivity, also known as interactivity, consists of a "pair."

One, one-to-many, many-pair.

1. The "many-to-many" communication mode embodies the communication mode of combining mass communication and interpersonal communication, which is the characteristics and advantages of the network.

Fifth, multi-first-class: one of the major characteristics of the network is multi-first, which enables the network to have the ability to achieve multi-first-class propagation in technology.

Sixth, the new characteristics: the network not only has the advantages of mass communication, but also has the characteristics of small (narrow) public, difficult and dry communication, through the strong grinding banquet of information technology is the integration of different forms, reflecting the most obvious characteristics of the change.

I understand that news marketing is based on facts, without harming the interests of others, with the help of news time, or to create some hot spots to attract public attention and enhance brand awareness. As for the characteristics, it is purposeful and disseminated, and I don't know much about the other specifics, because my company's news marketing is in cooperation with the Golden Koubei Network, and they are helping us get it, and they are doing a good job.

News advertorials are dominated by the new.

A lot of people like novelties.

The news is real in reality.

The real thing is reliable.

1.Purpose: A successful news marketing should have a strong purpose, although some news appears very suddenly, but we must know what we want to achieve through this news marketing.

There are many companies that always think that occasionally going on the news is to increase their corporate image. But from a marketing point of view, the purpose of a news marketing should be to increase sales with advertising. Therefore, how to determine the purpose of news marketing will determine the main line of news marketing.

2.Communication: To a certain extent, communication is also news, news is every day, so what news to seize for marketing?

The author believes that only hot news can attract attention. A disseminated news is the carrier of news marketing, so how to find a new combustion model and use it for enterprises is more important.

3.Embeddedness: Once you find a news spot, the most important question is how to embed the company and product or concept into the news, preferably without revealing any traces. In order to achieve the effect of taking advantage of the situation to spread.

4.Hype: A friend who makes health care products said that news has no value if it is not hyped.

This is indeed the case, just like in the SARS incident, many companies donated money and materials, except for showing their faces in the newspaper or TV the next day. Can this be called news marketing? We respect the selfless dedication of these entrepreneurs, but from the perspective of marketing, it cannot but be said to be a failure.