What skills do you need to master as a planner?

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1. Objective analysis ability (need to know which one is doing it and why Zheng Shuxin).

2. Communication and expression skills (need to coordinate the work of a team to improve the efficiency of program implementation) shouting wheel.

3. The ability to disassemble requirements layer by layer (being able to split a big goal into multiple small goals for landing).

First of all, let's talk about what planning does, because different planning is responsible for different contents

Mastermind. Planning refers to taking the initiative to think of ways and make plans. It is a kind of strategy, planning, planning or planning, intending, it is an individual, enterprise, organizational structure in order to achieve a certain purpose, fully investigate the market environment and related environment, follow a certain method or rules, the future will happen systematic, thorough, scientific and scientific and make a scientific and feasible plan.

In modern life, it is often used to describe a plan to do something, or the name of a position.

A planner is a professional talent. Every planner is an innovator. The process of planning is a highly scientific system engineering, which is a series of intelligent processes integrating diagnosis, research, thinking, creativity, ideas, design, and decision-making.

As a planner, on the basis of careful evaluation of the current situation of customers and the market, and after having a full understanding of the customer's short-term and long-term goals, the customer's advantages are carried forward and the disadvantages are reduced, and the customer's existing financial, material and human resources can be fully utilized to make it have a competitive advantage to achieve its goals. The planner is the commander of the entire business operation process, and the chief planner can make us know the smart sowing and harvesting.

So, in order to become a qualified planner, we need to have the following skills:

1. Objective analysis ability (why do you need to do this).

2. Communication and expression skills (need to coordinate the work of a team to improve the efficiency of program implementation).

3. The ability to disassemble the needs layer by layer (the ability to split a large liquid target into multiple small targets for landing).

For example, game planning needs to have the design ability, art appreciation ability, and certain program knowledge of the game itself, and the offline organization ability of event planning must be particularly strong, and it also needs to have certain public relations ability.

It is necessary to have product knowledge, industry knowledge, marketing knowledge, customer psychological knowledge, advertising planning knowledge, relevant financial knowledge, first-class operation knowledge, public relations and other knowledge.

1. If you want to be a good planner, you must first have a broad vision and vision, and your personal quality must be high, and it is not very important what major you study.

I am engaged in the advertising industry, planning is divided into planners and planning execution, planners focus more on the design of the activity framework and content, in short, it is macro control, from the launch time of an activity, the purpose of the activity, the budget of the activity, the scale of the activity and so on.

An activity plan comes out, the following is the implementation of the problem, the production of various materials needed in the activity, rental, and the layout of the event site, the control of the activity process, and the destruction of the letter to do a variety of communication arrangements for relevant personnel, such as hosts, model etiquette, performers, leadership seats, etc., in short, the implementation of event planning is a more tedious and hard work.

The requirements for event planning and execution personnel are mainly as follows:

First: to have the ability to control the overall situation, each link of the activity is an independent individual, but also an interconnected whole, a link and a link, which small link out of touch on the whole activity is a very huge impact, which requires practitioners to be familiar with the relevant links of the activity, what effect this link achieves, what effect that link achieves, can do it in mind.

Second: good communication skills. Planning and execution personnel are the bridge between planners and various first-class businessmen, which requires good communication skills, material producers, actors, hosts, sound equipment engineers, lighting engineers, and other personnel need to be implemented to arrange coordination, so as to achieve the desired effect of the activity.

Third: strong ability to work under pressure. A large-scale event costs less than 10 tens of thousands, more than millions, and the links and materials inside can be imagined.

Fourth: Have an enterprising spirit to keep learning. Since the event will involve various fields, it requires the executive to be involved in the required fields, such as print advertising, three-dimensional renderings, stage lighting, leadership numbering, and so on.

In short, planning and execution is a very challenging work, there are challenges to succeed, it is very helpful to improve people's comprehensive ability, I hope to share the experience to help you, thank you!

First, rich imagination.

Second, basic program cognition.

Third, the basic art understanding and aesthetics.

Fourth, the ability to make accurate judgments and deal with problems.

Fifth, the ability to think is not bright.

Sixth, rich social experience.

7. Understand the market, understand the needs and cultural background of the target group.

8. Dry and wide writing ability and language expression ability.

9. Ability to use tools.

10. Data analysis and design ability.

These are all essential elements of Xianfan planning.