How does Pinduoduo detect titles? How does Pinduoduo optimize its titles?

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1. The content in parentheses.

Most of Pinduoduo's products will have "parentheses" in their titles, and some have several. With such a pair, the user's attention can be focused on this, so the content in parentheses should highlight the product features or interests, which can be keywords such as product role, new, and information, and the number of keywords is controlled within 3, so that users can understand the sales information of the product.

Second, the title content of the drainage.

2. Brand + product name + specification + attribute words;

3. Drop-down box words + long-tail words + unpopular words.

Personally, I think that the third format is easier for users to search and brings more accurate traffic; Long-tail words can be composed of big words + subject words + keywords, such long-tail words can be said to be very perfect, although the traffic brought is relatively small; Although the last unpopular words are low in popularity, the traffic will definitely be relatively small, but the traffic will be very accurate, so the unpopular words are very easy to bring conversions.

Follow this framework to check whether it meets the rules and requirements.

Merchants who open stores on Pinduoduo should know that it is very important to have a product title, which directly affects the traffic and sales of the product. So what do you know about Pinduoduo's title optimization skills? How to drain traffic? Let's take a look at that.

Basically, every merchant understands the importance of product keywords. However, if the merchant sets the product keywords very ordinary, even if it is a hot word, it is difficult for some small and medium-sized businesses to grab traffic, so when setting the product keywords, you can prefix or suffix, and try to optimize it into a main keyword with high search and small competition.

2. Add words that the product is suitable for.

If the product is a dress, we can add specific words such as "25-30 years old" or "working woman" in the title, and add these words to the title.

In this way, the search crowd can accurately search for the products they want, and the products in the store are easy to be searched.

Third, title optimization is indispensable for marketing words.

Marketing words are keywords that further describe the attributes of the product, for example, we often see "spring", "new product", "chiffon", etc. on the product title, which are actually the marketing words of the product.

Therefore, when setting the product title, the merchant can add these marketing words to the title, so as to further narrow the competition; Generally, this can also help merchants bring in more accurate traffic, which can greatly improve the conversion of goods.

4. Write 60 keywords.

Regularly optimize and update keywords, do not use special symbols; Keywords as varied as possible, combined with other words, the slash in the title is equivalent to a space, reasonable use of space, more effective keyword combination.

In short, the title of the product can be said to determine the sales and traffic of the store to a certain extent, so every merchant should learn the title optimization skills, and then make adjustments according to the situation of their own store replenishment, so that the effect will be better.

1. Precautions for title making:

3. Please keep the original title, once you find that the traffic of the new title is declining, you can restore the original title first.

2. Title optimization skills:

1.Be sure to fill it with 30 keywords and don't waste every word, 2Optimize and update keywords regularly;

5.Don't abuse brand words and sensitive words;

6.The slash in the title is equivalent to a space, and the space is used reasonably;

3. Title writing formula:

Nowadays, when it comes to opening, the title of Pinduoduo is one of the channels for store and product traffic. The products that have just been put on the shelves in the early stage have no fixed traffic, and the title can be modified no matter how you want. However, in the later stage, when the title can introduce some accurate traffic accordingly, it is necessary to be cautious when considering optimization.

So, what is the optimization method for Pinduoduo product titles? Next, let's take a look at the e-commerce knowledge network.

1. The composition of Pinduoduo's title.

Titles include category words, core words, attribute words, and long-tail words. Category words refer to the category of products that are released, such as short sleeves. Core words are words that fit the generic name of a product, such as skirts and skirts.

Attribute words refer to words that describe a product, such as color, specification, fabric, model, etc.

2. Optimize the channels and methods of the title.

1) Pinduoduo drop-down box.

The long-tail words or some keywords in the Pinduoduo drop-down box are all keywords screened and integrated by the system background according to the user's usual search habits. It represents the hot search words in recent times. So we can use the words in the drop-down box as a reference when making the title.

2) Seller's hot search words.

3) Refer to the title of the product of the same industry.

Search promotion covers data for keywords across all industries. For example, click-through rate, conversion rate, competition, industry average bid, and other data. Analyze this data and select keywords with a high click-through rate and less competitiveness.

3. Matters needing attention to in the title.

1.Optimize the title in a 7-day cycle, and do not change more than 3 words at a time.

2.Don't copy the title of someone else's best-selling product directly. This can have a detrimental effect on credibility.

Summary. Pinduoduo can change the title, but it will be downgraded to the ranking and sales, and the traffic has dropped a lot after the question is modified, and there is no rebound in traffic.

Put the keywords in the title in the first 12 Chinese characters of the title to attract consumers' attention and arouse their interest, so as to click through to the details page. The product title must be consistent with the category and attributes of the current product. If it is a ***, specialty store or franchise store, adding the brand name to the product title will definitely be popular with consumers.

If the product is not a branded product, it is recommended to use hot search words and marketing words, which will make the product more selling.

Pinduoduo changed the title.

According to your question, I sorted out the following: Pinduoduo can change the title, but it will be demoted to the ranking and sales, and the traffic has dropped a lot after the question is modified, and there is no rebound in traffic. Put the keywords in the title in the first 12 Chinese characters of the title to attract consumers' attention and arouse their interest, so as to click through to the details page.

The title of the product must be consistent with the classification and attributes of the current product. If it is a ***, specialty store or franchise store, adding the brand name to the product title will definitely be popular with those who eliminate the potato fee. If the product is not a branded product, it is recommended to use hot search words and marketing words, which will make the product more selling.

Is it useful to change it back to the original title?

It can be changed, but it will have an impact.

Staff. That is, [Duoduo Intelligence Communication] can detect the DSR score of Pinduoduo. At present, there is an official free trial of 0 yuan.

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DSR score.

It is recommended to use Toto Intelligence.

Duoduo Intelligence can provide users with one-stop marketing analysis services for e-commerce, including: DSR scoring, Supreme Treasure Toolbox, title diagnosis, data customization, customer service assistant, identification of white prostitution and other services: from store opening to selection, from store operation to explosive creation, At different stages, it provides users with data analysis service support in different dimensions, providing a high degree of freedom and personalized marketing analysis platform.

Title diagnostic score.

Also: Pinduoduo store DSR score.

It can be improved by the following points:

1. Logistics speed, the quality of logistics speed largely determines the level of DSR score, fast logistics can improve the user's shopping experience, ensure the quality of the business, and improve the store logistics service indicators, false delivery and other important scoring data.

2.Logistics follow-up, after the goods are shipped, the merchant should also follow up the order logistics in a timely manner, and contact the logistics company in time when the order is stranded or lost, so as to avoid bad reviews or questions due to logistics reasons, which will affect the logistics score.

3. Delivery speed, Pinduoduo has a delivery time regulation, the seller must deliver the goods within 48 hours, and late delivery will be fined, so in order to avoid delivery delays or transportation problems that affect the buyer's shopping experience, merchants should do that orders before 5-6 o'clock every day are shipped on the same day.

4. Product quality, product quality is based on the fundamental, and the biggest advantage of Pinduoduo is the best on the table, so the best is a key point of drainage.

What can a Duoduo staff do.

Duoduo Intelligence focuses on monitoring the top product stores, positioning potential explosive products in multiple dimensions, keeping abreast of the market and quickly tapping potential explosive products according to the cyclical data of monitored products. Always observe the changes in the sales trend of competing products, analyze the popular SKUs of competing products, and adjust and optimize their own products.

So first of all, I think Duoduo Staff is a score that can detect the title of Pinduoduo. Then it's detected through this big data, and through the big data we can see how the quality of your title is.