How to do a good job in the promotion of small household appliances? 10

SEO promotion, refer to Wuhu Home Grid.

PR Resource Network is proud to answer your questions:

1. SEM PPC.

2. Network alliance advertising.

**Alliance, together with SEM, is called Dasou.

3. Portal advertising.

5. In-feed advertising.

7. Advertorials.

In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.

8. E-commerce advertising.

It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.

9. Q&A ads.

10. Forum promotion.

For example, paste bar, Tianya, cat pounce.

11. Self-promotion.

12. Live streaming.

Including **live broadcast, Douyin live broadcast with goods.

13, Little Red Book Grass.

14. Weibo promotion.

Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.

The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.

15. SEO optimization.

The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.

16. Word-of-mouth marketing.

17. Social Advertising.

19, B2B** promotion.

Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.

21, Mail**.

The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.

22, SMS**.

Similar to email**.

23, Kol Koc Marketing.

24. Official website construction.

Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Promotion of classified information.

58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.

To open up the market for the marketing and promotion of small household appliances, you can use the 4C marketing theory in modern marketing theory, 4C is consumer, cost, convenience and communication.

1. Aiming at consumer needs, first of all, starting from the user's thinking, considering from the user's point of view, analyzing and staring at the consumer's consumption demand, consumption scenarios and consumption expectations, rather than holding their own products and selling them without conducting market research. It is necessary to understand the consumption scenarios in which users will buy or use this product, and the reasons why users buy it.

Second, the cost, that is, the value of the product, should first analyze and understand how much consumers are willing to pay for the product, how much the product is worth in the minds of consumers, rather than how much the product is priced at the consumer. If the product is higher than the user's expectations, then reduce the cost or increase the added value, which can also be the service.

3. Convenience is whether it is convenient for consumers to buy your product, whether the cost is high, and whether consumers will be troublesome. If consumers need to go through layers of channels to buy products, it will virtually increase the user's purchase cost.

Fourth, communication, user-centered communication and interaction is a must for marketing, without considering user needs, can not grasp the pain points of user consumption, closed-door production mode is not feasible. For example, Xiaomi developed seed users in the forum at the beginning, and launched products after fully understanding the needs of users, so that users have a sense of participation, and users will naturally buy the products that come out, fans will become users, and users will bring more fans.

For promotion channels, there are a variety of promotion channels in the new era, if you have a budget, you can consider the information flow to pay for promotion, you can also shoot, for user consumption scenarios, use scene shooting related, so that users have a sense of involvement, generate consumption desire.

In the Internet era, most of the household appliances are online on the Internet, and the small electrical appliances market is loved by more and more young people, most of the young people are accustomed to online shopping, so it is more important for small electrical appliances to do word-of-mouth marketing on the Internet, so how to do product promotion for small electrical appliances? First, the precise positioning is established, do not blindly follow the trend of marketing and promotion of small electrical appliances and well-known brand household appliances promotion methods to be different, small electrical appliances must be more purposeful and precise positioning, if not to carry out professional ability of online publicity, there will be no way to promote the brand, in addition to the luxury and waste of company assets, trapped in the company dilemma. In the situation of solid sales market, small electrical appliances to promote the brand, the first thing to realize is to get rid of the traditional sense of buying things, than to publicize and plan the company's products.

Small electrical appliance companies can use the "small and beautiful" product positioning, and use news reports to promote advertorials to carry out marketing promotion. When carrying out news report advertorial marketing, small electrical appliances should pay attention to product positioning, effectively promote news reports and promote advertorials to famous portals, and in addition, the company's advertorials can also be purposefully put into the overall target user group. Second, grasp the keyword, improve the display rate has been, the small electrical appliances sales market relies on "word-of-mouth marketing" and "experience sharing" and other ways to spread, the sales market can not appear small electrical appliances well-known brands, customers in the purchase of small electrical appliances, the way to buy things is different from home appliances.

Relativity in the purchase of large appliances before a lot of material retrieval, small electrical appliances rely on relatives and friends to introduce in detail, Internet search keywords, and the ** search page has become the basis for customers to distinguish the overall strength of well-known brands and user evaluation. The person in charge of the Angry Frog Internet proposed that small electrical appliances should set the company's keywords and build a sound company information, so that customers can quickly understand the company and enhance their recognition and friendliness of the company. Third, the cyclical layout as a long period, the product is new, to quickly shape the product and brand image, with a novel concept to launch the market, analyze the product crowd positioning, gradually deepen, orderly to the market.

As a mature period, it is necessary to change the way of playing, more to find a breakthrough point, so that the sales to a higher level, then it is necessary to directly use a large number of evaluations and human content to deepen the depth, strengthen the highlights of the product, the new image and new slogan concept of the brand at this stage. As a period of decline, it is necessary to find innovative points, change the image, find the right differentiation, and accurately expand the new positioning group. Nowadays, the small household appliance industry is not perfect, but the potential sales market resources are rich and colorful.

With the digitalization of consumption patterns and the slow shaping of habits such as moving and shopping, the Internet will become a key sales market for small electrical appliances in the future. In this way, Internet promotion seems to be particularly important, and whoever seizes the opportunity first will be the next big winner.

Hello, if you want to promote home appliances, it is recommended that you publish your product information on the Internet. Publish product profiles on some B2B platforms, and more. For example, you can register members on HC Network, Big Bit Electronic Product Library, Alibaba and other platforms, and release products on **.

And carry out relevant promotions.

You can also advertise through some books and magazines, you can also promote, I know that "Magnetic Components and Power Supply" is a better channel to promote products, you can publish your latest research and development product technical articles in this book or do cover advertising in this book magazine.

Again, you can find an industry portal**, do some advertising on **, and you can also increase the visibility of your products. Or attend conferences, sponsor at these conferences, and get relevant opportunities to recommend your own products; If there is a booth at some exhibitions, you can promote your products at the exhibition.

Workshops are also available. For example, the seminar on smart home appliance technology and energy-saving management, to see how people promote their own products, you can also learn from it.

Hope it helps.

How to promote home appliances:1. Early development breaks the old product thinking.

To break the old closed thinking of self-righteousness, we must go into the user and let the user tell you what he needs, what kind of household appliances can meet his higher pursuit of life and his lifestyle.

2. Break the inherent sales thinking in the marketing stage.

Home appliance companies should use the influence of their own brands, products, companies, and users to gather fans and recommend products through highly relevant content, and they can also interact deeply with users through their own ** and content matrix.