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I have been in the advertising industry for more than 10 years, and I still feel the importance of media (advertising carriers) for an advertising company. Running an advertising agency, I have been tired and struggling for many years, but I don't have my own media.
And you have your own carrier in the first place, congratulations! Because you've made most of it.
If you are an advertising expert, then plan, design, produce, publish, and of course, this is also to establish a complete set of operation system to take orders yourself. If you really have no experience in the industry, then it is recommended that you sell your advertising medium (media) as your product, just like selling ordinary products, you can retail to brand customers with large advertising investment, or you can first outsource to advertising companies on a monthly (or yearly, etc.) basis for "wholesale". If there are more carriers, then you should have a lot of benefits from wholesale and retail operations.
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The prerequisites, of course, depend on what kind of advertising agency you want to set up.
But no matter what the nature of the advertising company, the prerequisite for its establishment is, of course, capital.
Golden. I think the best positioning of advertising agencies in small and medium-sized cities is design
Make these two pieces of development. Because the city is small, you are engaged in planning and brand promotion of the city.
The field is generally not very large, and these high-end things are generally not used in small and medium-sized cities.
Small enterprises recognize, even if there is a need for planning and promotion, they are generally looking for a lot.
Powerful advertising agency.
I suggest that design and production should be the mainstay, and you can do planning and promotion by the way.
This mode of operation is more suitable for new advertising agencies.
The topic of development is big What industry is the same Every day there are new companies open Every day there are old companies closed I know that at the beginning it should be based on production ** Launch as a deputy It should be very good, our company operates like this.
There is a special need to pay attention to the advertising in a small place, the design should listen to the customer, however, we can also give some advice to the customer appropriately, because we are in this line of work and are professional.
The first is to open up the market. Build a marketing team, create an advertisement is the product you want to sell. Handle the relationship between units and departments, and contract business. You don't have to wait at home for a guest to come to your door.
The second is curating creativity. There are many advertising shops, and the general level of light boxes and graphic design can be, and the eyeballs must rely on high-quality products and unique design. Very simply, this requires talent and staff quality. A high-level designer is the soul of an advertising agency in addition to the manager.
Again, advertising. When we advertise to others, do we neglect to advertise ourselves? Your own advertisements are attractive, and when you go out, you scream, and others come to you to advertise. Don't ignore it.
Finally, scientific management. It's not clear in one or two sentences. Such as financial management, cost accounting, talent retention, corporate culture, etc.
Good luck and good fortune!
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Let's be realistic, it's relationships, and of course you can run the advertising of a large company, and for a medium-sized advertising agency, you can support you for a year.
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The prerequisites, of course, depend on what kind of advertising agency you want to set up. But no matter what the nature of an advertising company, the prerequisite for its establishment is, of course, funding. I think advertising agencies in small and medium-sized cities are best positioned to develop in design and production.
Because it is a small city, the market for planning and brand promotion is generally not very large, and these high-end things are generally not recognized by small enterprises in small and medium-sized cities. I suggest that design and production should be the mainstay, and planning and promotion can be done by the way, which is more suitable for new advertising agencies. The topic of development is big, what industry is the same, every day there are new companies to open every day, there are old companies off, I know that at the beginning should be based on production, ** delivery should be very good, our company is operated like this, there is a must pay attention to, advertising in small places, design to listen to customers, however, we can also appropriately give customers some meaning, because we are doing this line of work, is professional.
The first is to open up the market. Build a marketing team, create an advertisement is the product you want to sell. Handle the relationship between units and departments, and contract business.
You don't have to wait at home for a guest to come to your door. The second is curating creativity. There are many advertising shops, and the general level of light box and graphic design is on it, and the eyeballs must rely on high-quality products and unique design.
Very simply, this requires talent and staff quality. A high-level designer is the soul of an advertising agency in addition to the manager. Again, advertising.
When we advertise to others, do we neglect to advertise ourselves? Your own advertisement is attractive, and when you talk about it, you scream, and others come to you to advertise. Don't ignore it.
Finally, scientific management. It's not clear in one or two sentences. Such as financial management, cost accounting, talent retention, corporate culture, etc.
Good luck and good fortune!
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No matter what industry is operating, it is not possible to do a good job of dust and jujube core in a while, and it needs to be sent to dig for a process of exploration, and I can't eat hot tofu in a hurry.
The operation of an advertising agency lies in accumulation. There are two types of resources that are very important: one is the company's human resources, that is, whether to bring out a group of professional and hard-fought teams, follow the company's cultural concept, and be loyal to the company; The second is customer resources, that is, there is a group of customers who recognize you as rock ants.
Having a stable relationship with your customers is a valuable asset and a core factor in a company's success.
There are several major elements in the management and operation of advertising companies: talents, products, mechanisms, brands, and funds, all of which are indispensable. There is a team composed of a group of professional and dedicated people, a benign incentive mechanism, accurate positioning, excellent quality products, a corporate brand with a good reputation inside and outside the industry, and appropriate financial support.
The most important thing is people, because everything depends on people to function.
Advertising agencies are not only competing for clients, but also for talent. Good and professional staff need to be liked there. The key is to build a good platform, build a nest to attract phoenixes, so that employees have a space to develop their potential, so that their own value can be reflected, sometimes more important than money.
Moreover, if you want the company to do well, you must be able to market, and now because many companies are packaging themselves very "gorgeous", in fact, now each of us needs to learn marketing, not to mention enterprises and companies.
Advertising can be used to deliver products and corporate information to Internet users with the help of Internet platforms, which is also a marketing method, which will inevitably bring a profit benchmark point for enterprises or enterprises. In daily network promotion, the effect of network advertising often determines the result of the entire network promotion.
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Summary. Hello, it is a pleasure to answer your questions, the specifics of the advertising operation work:
1.Responsible for product launch and post-advertising maintenance.
2.Responsible for the advertising operation activities of relevant media platforms and tracking the promotion effect.
3.Conduct data analysis, pay attention to advertising effectiveness in real time, and optimize advertising.
4.Mining, analyzing, collating and forming conclusions on data, understanding the needs of users, and improving operational strategies in a timely manner.
What exactly does an ad operation do.
Hello, dear ask users, hello, I know the high-quality answer to the workplace teacher Xiao Chen, I have received your question, I will reply in time after reading, please wait for a while After asking, because there are too many lists, it will be in order, it will not be no, please be patient! ❤
Hello, I am happy to answer your questions, the specific content of the advertising operation work:1Responsible for product launch and post-advertising maintenance 2
Responsible for the advertising operation activities of relevant media platforms, and track the promotion effect3Conduct data analysis, pay attention to advertising effectiveness in real time, and optimize advertising4Mining, analyzing, collating and forming conclusions on data, understanding the needs of users, and improving operational strategies in a timely manner.
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What does advertising operation do? I think you really need to understand the relationship between branding, marketing, and advertising.
We say, what is a brand, in my opinion, a brand is a set of value system, after having this brand, consumers believe that your product can bring a premium in addition to the product, or can make you feel face, or can bring you a pleasant experience.
What is marketing, to put it bluntly, our products are sold to others, to meet the different needs of consumers, demand first, satisfaction last, or you have a good point, you can also create consumer needs, what is the relationship between brand and fanxiao marketing, for example, I want to chase a girl, marketing is how I want to behave well, I invite her to watch a movie, invite her to dinner, buy her roses, what about the brand? The brand is my teacher said, this young man is good, good grades, serious study, my classmates evaluate me, say that I have a good character, care for others, etc., this is the brand.
Advertising, advertising is actually a part of marketing, is a way of marketing, advertising is a form of attracting the attention of potential consumers, after the advertisement is put out, as for whether the transaction is successful, it depends on many parties, but the product itself is the most important.
Formulate and implement the operation plan according to the head of the department; Key points of operation: key projects mainly refer to domain name selection, search engine promotion, and online advertising. Choosing a good domain name can be used for **.
On the one hand, there is a cost involved, but most importantly, the quality of optimization. In fact, SEO is often just an individual rather than a corporate action, because "SEO" is not a full-fledged service offering, and the results are often very different from subjective efforts. Therefore, it is not easy to find an optimization master.
Other promotion and maintenance work is mainly to find the object of the exchange link, publish information, and email marketing promotion.
Answering customer emails and answering interactions with users requires long-term operation.
Most of these jobs don't require too complex expertise, but they require a lot of effort. For maintenance personnel, job responsibilities need to be clarified.
content, and learn new knowledge for a long time, this group of people belongs to the ** marketing loyal users. In addition, you can take advantage of the tradition**.
Such as through a variety of communication (such as radio, television, newspaper advertising, outdoor light boxes and street sign advertising, etc.), exhibitions, corporate printed materials (product catolog, business cards) and other promotion methods.
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The main work content is to design and place advertisements, and should also publicize advertisements accordingly and expand the publicity of advertisements.
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This is to launch more high-quality advertisements for birds, and then these advertisements will also be on many large stages, or on LED screens, and then they can also attract more consumers to sell Jane.
Be good at creative discovery.
With the popularity of online live broadcasts, people can be seen broadcasting everywhere on the streets, shopping malls, and press conferences, and online anchors have become a dream career for many people and even elementary school students.
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