What do you think of the live streaming industry? Will the live streaming industry become a mainstre

With the popularity of online live broadcasts, people can be seen broadcasting everywhere on the streets, shopping malls, and press conferences, and online anchors have become a dream career for many people and even elementary school students.

Webcasting has created a miracle of growth, but the healthy development of the future will require continuous evolution and support from all sides. You must know that online live broadcast is not just a "show performance", but also has great value space to be tapped in government affairs and public welfare.

While the industry is developing rapidly, problems such as homogenization of content, vulgar violence and other problems have also been repeatedly banned. Therefore, it is still necessary to supervise and manage the relevant departments.

We must have a correct way of looking at it, neither blindly envy and yearn for it, nor blindly reject it, and strive to create a clean and upright "online live broadcast" environment.

According to the "In-depth Research Report on Business Model Innovation and Investment Opportunities in China's Online Live Broadcast Industry"**, by the end of 2017, the number of Chinese netizens will reach 100 million, and the number of live broadcast users will also reach about 100 million, and about half of the Internet users will be exposed to live broadcast products.

In the face of new things like online live broadcasting, we should put the system first, improve the rules, and strengthen the supervision, so as to promote its healthy development.

Operators of live broadcast platforms must also have a clear positioning and in-depth and distinctive content creation in order to win in the industry competition.

2016 is the year when live broadcast is at its peak, and with the blessing of capital, the live broadcast industry has climbed into the limelight. A lot of people have started as anchors.

With the popularization of the mobile Internet, online live broadcast has also developed from traditional shows, game live broadcasts, and sports live broadcasts to pan-entertainment live broadcasts, live broadcast + vertical industries (e-commerce, **, tourism, education, finance) and other fields.

Live streaming belongs to the modern service industry.

The live broadcast industry is a new one in the field of Internet media, with fast and convenient characteristics in resources and contacts, and the advantages of ultra-low compared with the traditional one, using the Internet and streaming technology for live broadcasting. Live broadcast belongs to the modern service industry, that is, the live broadcast industry belongs to the new ** in the field of Internet media.

As we all know, advertising is an indispensable part of survival, but the Internet only holds a few fish in its arms and does not occupy the traditional advantage, which just shows that the Internet will inevitably be the mainstream of China's development in the future.

An excellent online anchor often has to face tens of thousands, hundreds of thousands or even millions of online audiences, and communicate and interact with online audiences in real time.

Live broadcast quasi-cover finch precautions

1. Choose the right platform.

Novice anchors must establish a sense of legal protection. Because the small workshop does not have enough funds and technology, it cannot support the future development of the anchor. In contrast, the systems of large platforms are more perfect, and the mechanism of live broadcast sales or short-term monetization is clearer, which is conducive to its future development.

2. Understand the rules of the platform in advance.

After choosing the right platform, the anchor needs to understand the rules and related functions of the platform for the first time. At the same time, it is necessary to be familiar with the distribution of follow buttons and product buttons in the live broadcast interface that users see, so as to more accurately guide users to follow, share and purchase during the live broadcast.

3. Hardware preparation.

In order for the live broadcast to run smoothly, the hardware equipment must meet the standards, and even the more professional the better. During live broadcasting, the anchor needs to choose a quiet and independent space or room, and match the corresponding decoration style and live broadcast equipment in the room, such as lighting, background wall, etc.

The live broadcast industry will not become a mainstream industry, the so-called mainstream industry is that everyone can engage in it, and they can compete to engage in it, but live broadcast is a consumer industry, and the live broadcast industry is also a kind of industry with a certain threshold, and those who can do a good job in live broadcast will eventually be a part of the people, not the vast majority of people, so the live broadcast industry will not become a mainstream industry, but it must be an attractive industry. Most newcomers will give up after two days of live playing. Very few can hold on.

Since 2016 to 2018, it is the era of the rise of the live broadcast industry, the live broadcast industry broke out in all the platform war stages, with the gradual disappearance of the demographic dividend, the industry environment has changed from the incremental market to the stock market, as of 2018, there are less than 100 live broadcast platforms in the market, after experiencing the cruel survival of the fittest, they are further concentrated on the market 'head'.

I think it will, because of the development of 5G technology, many live broadcast platforms are now increasing manpower and material resources to cultivate users.

Yes, live streaming is really profitable now, provided that there are a lot of fans.

I will not overdraft consumption in the live broadcast room, brush gifts for female anchors, and reward the unlimited function of rewarding in the live broadcast room, I think it is necessary to carry out necessary control, which not only has a certain risk to the economic situation of many people, but also the phenomenon of illegal money laundering.

In particular, financial means are not allowed to be poor, so you should manage your expenses more modestly and avoid overdrafting, so as to achieve a more solid and real sense of happiness.

1.Overdraft is risky and not a wise way to spend. Overdraft fees can incur high interest and fees that can lead to financial hardship for individuals. Therefore, it is important to assess your financial ability and risk tolerance before considering overdraft consumption.

2.Gift-giving should be a decision based on reason, not emotion. Gift-giving is a way to express gratitude and appreciation, but it should be done on the basis of a certain amount of reason and thought.

Gifts should be given based on liking the female streamer and supporting the content, not just because of emotional pursuit.

3.The live streaming industry is a commercial industry. Female streamers are professional livestreamers who provide viewers with an entertainment and consumption experience through their appearance, talents, and content.

In such a business environment, female anchors obtain benefits through the capital link. Therefore, as an audience, while supporting female anchors, you also need to protect your consumer rights.

4.The true meaning of the gift should be to appreciate and support the content output of the female anchor, not to be vain and show off. Viewers should not give gifts in the live broadcast room just to compare and show off, but should be a real appreciation and encouragement for the content and performance of female anchors.

5.It is best to give gifts within a reasonable range of consumption. Because overdraft consumption or large bright gift expenses are likely to cause personal financial burden, and even damage to credit and social image.

A reasonable range of consumption should be based on the individual's economic strength and living needs to make reasonable assessments and decisions.

Overdraft consumption can also affect our personal image and personality independence to a large extent. You will be questioned by others about your sanity and financial ability, and you will be perceived as an irresponsible person in the eyes of others, which will put us in an awkward position where our personal independence will be threatened.

In short, we should consume rationally, while looking for happiness, we should not blindly pursue illusory happiness, if our financial ability does not allow, we should be more restrained in handling our own expenses, and avoid overdraft consumption, so as to obtain a more solid and real sense of happiness.

The current live broadcast industry has advanced by leaps and bounds in recent years, giving many young people a visual and cognitive impact, and they think that this is the sign of fashion!

The live broadcast outlet reached its highest in 16 years, and with the listing of Huya in 2018, it was officially divided into two major sectors: entertainment live broadcast and game live broadcast. Among them, the entertainment sector includes a relatively large number of categories, which can be divided into, dance, singing, talk shows, education, outdoor activities, and large classifications, namely mobile phone live broadcast and computer live broadcast.

First of all, let's talk about computer live broadcasting, relatively speaking, computer live broadcast has higher requirements for professional anchors, this requirement refers to two aspects, one is the personal image of the anchor, including the anchor's appearance, conversation, etc., on the other hand, it refers to the anchor's hardware cooperation, that is, related equipment, sound cards, computers, and cameras.

In contrast, computer anchors are more formal than mobile anchors, and the industry barriers are relatively high. Almost all platforms are anchors on the computer side, which is nothing more than the focus of the platform.

In the case of live broadcast on mobile phones, the requirements for the anchor itself are relatively low, the beauty optimization and adjustment of the mobile phone itself is relatively simple, and the environmental requirements are relatively low.

However, the advantage that the mobile phone platform relies on is also the low industry barriers, which makes the number of anchors in the industry huge, and achieves the purpose of winning by volume. And with the development of mobile, the prospect of mobile live broadcast is still relatively good.

Let's take a brief look at today's mainstream platforms and make a reminder for all anchors or operators who are about to enter the live broadcast.

At present, the computer side belongs to the centralized development trend, mainly Huya live broadcast, crooked entertainment, betta live broadcast and penguin e-sports.

——Analysis of the development status and market size of China's live broadcast e-commerce industry in 2022 The growth rate of live broadcast e-commerce scale has slowed down

Major listed companies in the industry:Alibaba(; Kuaishou (; JD.com(; Pinduoduo (; Vipshop (Suning.com, etc.)

the scale of China's live streaming e-commerce users; the size of China's live streaming e-commerce market; China's live-streaming e-commerce penetration rate.

The number of live broadcast e-commerce users is close to 100 million

During the epidemic, users' online consumption habits have accelerated, and live e-commerce has become an emerging shopping method that is widely loved by users. According to the data of the "50th Statistical Report on the Development of China's Internet Network", as of June 2022, the scale of China's e-commerce live broadcast users is 100 million, an increase of 5.33 million compared with December 2021, accounting for the total number of netizens.

The scale of the live broadcast e-commerce market exceeds 2 trillion yuan

From 2017 to 2021, the transaction scale of China's live broadcast e-commerce market grew rapidly, and the transaction scale reached 100 million yuan in 2021. Among them, the growth rate maintained a triple-digit growth rate from 2018 to 2020, and the growth rate decreased in 2021.

From 2017 to 2021, the penetration rate of live broadcast e-commerce in China (live broadcast e-commerce penetration rate = live broadcast e-commerce transaction scale and online retail transaction scale) increased from .

Live broadcast: The cumulative number of people has exceeded 50 billion

At present, live broadcast is the first consumer live broadcast platform in China, and as of March 2022, the cumulative number of live broadcasts has exceeded 50 billion; In 2021, the per capita time increase year-on-year, which also witnesses the increasing "normalization" of live broadcast e-commerce into consumers' lives.

Kuaishou Live: The revenue of the live broadcast business declined

In 2021, as the epidemic was brought under control, people began to return to normal life patterns, and online social networking also decreased the time spent on entertainment, and Kuaishou's live broadcast business revenue also declined. In 2021, Kuaishou's live broadcast business revenue will be 100 million yuan, a year-on-year decrease. On the whole, since 2017, the revenue growth rate of Kuaishou's live broadcast business has shown a downward trend.

The above data refer to the Prospective Industry Research InstituteAnalysis report on the development prospects and investment strategic planning of China's e-commerce live broadcast industry