What platforms are available for in feed advertising?

2) Review number: high weight and good ranking are the significant labels of the review number.

4) Baijiahao: It is a self-leading platform that only began to be fully opened at the end of 2016, and it can be said that it is backed by and developing rapidly. It is also officially favored by major enterprises because of its relatively high income and excellent promotion effect.

5) Sohu: The weight of the advertorial published on Sohu is generally relatively high, and the ranking effect in major search engines will be better, so Sohu is also one of the important channels for advertorial promotion.

6) A little information: A little information, this self-** platform is a bit similar to today's headlines, but the disadvantage is that the review is slow. However, it can be used as one of the important supplementary channels for advertorial promotion.

7) Q&A platform: Generally, the common Q&A platforms are: Know, Zhihu, Sogou Q&A, Baby Know and Soufang Q&A, etc.; There are free operations, and there are also paid third-party operations.

8) Forum platform: In this era of rapid development of the Internet, the forum can be described as one of the indispensable soft text promotion channels, generally, common forums are: Tianya, Douban, Hupu, Tieba, Kaidi, 19th floor, Autohome, Zhongguancun ** and other forums.

However, with the decline of the forum and the gradual tightening of control, nowadays, the forum can only be used as one of the important supplementary promotion channels in many cases.

9) Weibo: You must know that the dynamics released by some Weibo big Vs can even exceed 10,000 views in a short period of time. At the same time, one of the more accurate marketing channels is also favored by advertorial promotion companies.

There are a lot of information flow advertising platforms, such as: today's headline advertising, Douyin promotion, 360 information flow advertising, UC information flow advertising, NetEase information flow advertising, Huawei mobile phone information leakage, information flow advertising, Kuaishou advertising, etc.

For the choice of promotion platform, if the main stool depends on your needs, you want to put ads for which age group, because the user groups of each platform are different, such as Tencent must be young people; Sina is the majority of people who are a little older; Generally speaking, Toutiao and relatively better, their fluid type travel volume is more balanced, which is available for all ages, and the corresponding traffic will be more miscellaneous.

1. Today's headlines.

Advertisements that appear primarily in headlines;

3. Weibo super fans, advertisements in Weibo;

Feed flow is one of the main directions of this year's efforts. Since the beginning of this year, feed streaming products have been repeatedly mentioned in public.

In-feed ads are ads that are located in a social user's friend feed, or in the News and Audiovisual content streams. The form of information flow advertising is **, **, **, etc., characterized by algorithm recommendation, native experience, targeted delivery through tags, according to their own needs to choose push**, landing page or application**, etc., the final effect depends on the three key factors of creativity + targeting + bidding.

In-feed advertising mainly relies on social platforms, so choosing a good and cost-effective social placement platform is the best choice. Take a look at the one below.

1.News and information.

Today's headlines, a little consultation, Zhihui push (Tencent information client, daily express), Sina Fuyi (Sina news client), Sohu final settlement (Sohu news client), NetEase news client. These are in-feed ads that are primarily informative. Its characteristics are:

Users use it for a long time, with high frequency and strong stickiness.

Since the consulting product is the first to launch in-feed advertising, there are various styles of advertising sales and advertising space. Limited accuracy, suitable for strong**.

2.Socializing**.

Momo, Limb Rang and Guangdiantong, QQ Friend Dynamics, etc. Its characteristics are:

The user interaction is strong, and the information can be disseminated twice.

The ROI (marketing return on investment) is high, and the ROI is slightly higher than that of other information flows due to the large number of users, the traffic cost is reduced, and the accuracy is high.

It started late, and the delivery form and style are still relatively simple.

iQiyi, Tencent, LeTV, Youku, etc. In view of the improvement of the prospects of the Internet market, it is one of the more concerned information flow advertisements at present, but the characteristics of information flow native advertising make the production cost of information flow advertising higher and require the integration of multiple resources.

5.Browser.

UC browser, browser, Sogou browser, etc., which are characterized by:

The user base is large, and it is mostly integrated with other platforms, such as UC+Alibaba.

Only the homepage is triggered, and the user attention is low.

At present, the more mainstream information flow advertising categories of Internet platforms have their own merits, but at the same time, you need to carefully consider who your user audience is when placing information flow, so as to prescribe the right medicine.

According to the current domestic market, Toutiao is second to none in terms of usage, click-through rate, ** rate, influence and other aspects. In fact, if you ask this question in the headlines, you already have the answer subconsciously.