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Ways for small supermarkets to attract customers:
1. Attract customers with new products
Customers are interested in new products. After the salesman saw the customer, he first told the customer: "Sir, this is the most ** home appliance launched this year, I will give you an introduction......."”
2. Attract customers with **: Many customers are **type customers, who have no loyalty to the brand and are loyal to the brand. Which brand does it, buy which brand.
3. Use people's curiosity to attract customers.
Everyone has curiosity. People are curious about things they are not familiar with, do not know, and do not understand, and hope to be the best. Salespeople should be good at taking advantage of the curiosity of customers, creating suspense and mystery to attract customers.
4. In addition to arranging the marketing activities outside the store to set off the atmosphere, invite some singers or dancers to activate the atmosphere to attract the attention and onlookers of customers, which can also play a role in attracting customers to enter the store.
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First, formalize operations. Supermarkets and convenience stores should be formalized from the same step, and modern means such as clear price marking, scanning with a scanner, and change in the cash register box will be used to make customers feel more at ease.
Second, opening free wifi and setting the name to the name of the supermarket can have a certain effect, so that when someone comes to rub the net, they may buy something by the way.
Third, charge phone bills, bus cards, and pay water and electricity bills and gas bills. Modern people live busy lives, and providing these services can help them save time and thus accumulate some popularity.
Fourth, collect express delivery. There are two ways to collect express delivery, one is free of charge, and the other is charged, generally charging one dollar. Many people are inconvenient to receive express delivery, and if the supermarket can provide express delivery, it can also attract some people to come.
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Wang Zhaofeng landed the business model.
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1. Preparation before the supermarket: the supermarket is a good project to make money, and on the first day of the supermarket, the sales staff and the executive should arrive early, reconfirm the preparations in place, and sort out the products, displays and prices. On the same day, the supervisor should follow up the whole process, understand the lack of preparation and the inappropriateness of the plan to adjust and improve, and conduct on-site counseling for the best personnel.
2. Supermarket to: make money in the super hidden Kai City, the longer the period, the more likely it is to be out of stock, and it is necessary to stipulate that the sales staff should pay high-frequency return visits, check the inventory, and ensure the safety of the inventory.
3. Supermarket personnel should clarify the purpose and policy of the supermarket, and master the marketing skills: the supermarket is a good project to make money, and the purpose of the supermarket is not only to sell products, but also to include the number of direct and indirect participants of consumers, the promotion of the brand image of the product, the interaction and communication with the store to deepen the customer feelings, as well as the feedback of the product sales information and use information. Selling skills include a sales mindset (sales starts with the customer saying "no", no matter how many rejections you experience, you must maintain a positive and happy working state, and the trick of sales is to be proactive), sales pitching (consumer objection words, target consumers, etc.).
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Essence Answer Zuo Zun Level 52010-07-30You don't have the most important thing in the supermarket, of course, it doesn't attract customers. Alcohol, tobacco and non-staple foods are the most basic and primary. It is also the most consumed!
These are the things you have to get on! That's how there will be customers! Follow-up:
It's not like that, my house sells things that people can't do without every day, but people go to the house they are used to buying, our things are not only the same as other stores but also slightly cheaper than them, but they don't know, I feel that I still can't publicize Wei Answer: Hehe is very simple. It's summer.
You get a big TV in front of your supermarket, put some two-person turns, two-person stations and so on that everyone likes to watch in the countryside. After dinner in the evening, there will always be people who come to watch, and by the way, go in and take a look, and then you seize the opportunity to promote your products and **. The best ads are people!
One by one, one by one, you will know it slowly! There are also cigarettes, alcohol, and non-staple foods, and finally there are!
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Supermarkets can do the following to attract customers:
First, the sales staff uniformly wear work clothes, showing regularization;
Second, the supermarket items are placed in a reasonable and orderly manner, which is convenient for customers to choose goods;
Third, the supermarket service staff is professional, polite, and enthusiastic to customers, so that customers feel warm;
Fourth, the membership system is adopted, and the customer group is locked in by the point system, so as to increase the customer's preference for the supermarket;
Fifth, carry out flexible and changeable activities on a regular basis to promote the popularity of supermarkets;
Sixth, open shops online and operate online and offline at the same time to improve influence and penetration.
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1. The design of the supermarket door
The front door is the first place that customers pay attention to before entering the store, so the design of the door must be paid attention to. It should not only be simple and clean, but also conspicuous enough to make passers-by notice the presence of a pharmacy at a glance, so as to bring more customers to the supermarket. If it is a supermarket in the community, you can also associate the name of the supermarket with the name of the community and print it on the store sign, so as to enhance the memory of customers.
2. The design of supermarket windows
Supermarket windows are a good promotional position that can effectively attract the attention of passing customers. Therefore, when arranging the windows, we must be able to display the overall atmosphere of the supermarket in good condition, show the internal environment of the supermarket, and post some simple and generous promotional posters, which can attract everyone's attention.
3. The design of the supermarket interior
The walls and ceilings inside the supermarket are generally white, which is more clean and tidy. If you feel that the white is too dull, you can also use some light green and light gray as embellishments, which are not only vibrant, but also more calm and reliable.
In addition to the walls, the supermarket shelves are also the focus of the interior decoration design. First of all, when choosing shelves, we must consider the positioning of the supermarket and choose more suitable styles and materials; Secondly, in the selection of colors, it should also match other decorations of the supermarket; Finally, in terms of supermarket shelf layout design, you can ask professionals to guide you and give more reasonable suggestions for shelf placement.
4. The design of the cashier area
The cashier is a key area, but due to the limited area of the small supermarket, the cashier area can not be too small, so it is best to choose a combined supermarket multi-functional checkout counter, equipped with a small front frame and a storage board, which is convenient for displaying some small commodities and increasing the revenue of the supermarket. In addition, the wall behind the supermarket checkout counter can also be used as an advertising space to focus on the layout.
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Do more, such as things that are often used in daily life, **a lot of discounts, **activities should also be done, and then handle members to handle members. With the membership system, there are members to launch cheap products, and there are special cheap products for members. Membership.
It didn't start out like that.
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The most important thing in a store is the aura, how does the aura come about?
Best-selling atmosphere, special materials, strong colors, unique products. Use these methods to capture your customers' curiosity, lead them to associations, and ultimately get them closer to your store. Store management sharing, pay attention to chain operation management.
There are 3 very important elements to creating an atmosphere:
First, it should be eye-catching, bright and eye-catching colors;
Second, it is necessary to block the eyes, and there should be a pile of materials and gifts in the places where the eyes see;
Third, it is necessary to be eye-catching, to provoke competitors and arrange them against competitors.
10 ways to create an atmosphere.
1) Floor stickers; 2) Hanging flags;
3) roll-up banners and x display racks;
4) posters; 5) Pile head;
6) arches; 7) Light box or LED screen;
8) Special time banners;
9) Entrance lights, door headlights, window and other spotlights;
10) Stores**, Christmas, Spring Festival**.
Product interception. Product interception is to make full use of people's curiosity and curiosity, and display the unique selling points of products at the door of the store to attract customers into the store and make the products move and live.
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Can I sign up again during the summer vacation?