What are the tips for Tmall store operation?

If you want to open a successful store on the Tmall platform and run it well, here are some basic suggestions:

1.Brand building: On Tmall, brand recognition is critical to the success of your store. Consider establishing a clear brand image in terms of the store's name, store signs, logos and slogans.

2.Continuous learning: E-commerce is developing rapidly, new models are emerging in an endless stream, and sellers can only keep up with the trend of e-commerce development by constantly improving themselves.

Dianshang-Kefu, a professional e-commerce training center, has made a qualitative leap from zero to proficient to e-commerce operation master in a few days.

3.Commodity management: Tmall generally requires large scale, high quality, and excellent products. It is necessary to accept Tmall's strict review of product quality, pay attention to user feedback, and solve product problems and after-sales problems in a timely manner.

4.Store promotion: The store promotion channels on the Tmall platform are relatively rich, including activities, coupons, cautious live broadcasts, short **, etc. You can determine the appropriate promotion method according to the characteristics of your store.

5.Operation strategy: It is necessary to pay attention to sales data in a timely manner, grasp user needs and consumption habits, and adjust the operation strategy and plan of the store in a timely manner to distinguish your store from other competitors.

6.Customer service: On the Tmall platform, pre-sales and after-sales customer service is crucial. It is necessary to respond to users' inquiries in a timely manner, deal with after-sales problems, maintain the relationship between merchants and customers, and improve customer satisfaction and repurchase rate.

7.Data analysis: As a seller on the Tmall platform, you can obtain rich business data. It is necessary to deeply analyze sales, traffic, conversion and other data, find the advantages and disadvantages of the store in time, adjust the business strategy, and continuously improve its competitiveness.

The above are basic operation suggestions, of course, the operation of the store is a continuous process, which requires sellers to balance the interests of all parties, pay attention to strategy and innovation, and find the most suitable development path for their store.

The operation of Tmall is similar to that of **Jiyanque City store, but it is fundamentally different.

Because the positioning of Tmall stores is different from the positioning of market stores, you can understand that the shops and roadside stalls on the pedestrian street.

Because of the different investment and positioning, then the traffic given by Tmall will be easier to obtain, that is, the advantages are more obvious.

But now the competition is very big, if you want to do well, the product stands out, and the ranking is before the exam, you must have a good marketing promotion strategy.

As an operation, you can determine the plan with your boss first, drain the traffic first, make the store popular, and then rank it, find out your own precise positioning, the precise positioning of the customer group, and it is not recommended to make too low-priced products to drain the traffic, which is not good for the conversion of the store.

Because there are still many things I don't know about the pro-store, such as what category of products is on Tmall, because different categories of products, drainage plans and transaction systems are different, mainly because of the difference in people.

If you want to make a detailed plan for the early stage, you can also ask me, explain the situation in detail, and I will answer for you. It depends. You have your own team and resources, and of course you can do it yourself.

Self-operation: self-built team, stable and durable, self-financing, good operation is very profitable; If there is no team, the time, labor cost, run-in risk, staff turnover risk and effect risk of the operation team are relatively high, and the time may be wasted, the money is not spent, and the effect is not much. Agency Operations:

The team is stable, has resources, technology, experience, and the cost is relatively low from the operating cost. But now TP95% is **, the landlord weighs it himself, I hope it can help you.

1. Decoration of the store.

Second, the optimization of the store.

3. Through train: input-output ratio.

Fourth, the idea of the diamond exhibition: creativity, the audience, the period, the region; When to do it: Analyze users very thoroughly, before new product promotion and events.

5. Activities. 6. Create popular models: Enhance the weight of the store through the creation of popular models, so as to form a popular group and prepare for the registration of major events in the first station.

7. Data analysis: data to be analyzed: data cube, through train, activity data, etc. Ideas: search volume, conversion rate, input, input-output ratio, from which channels, keywords. Which ones are ranked, and which ones need to be accurately counted.

8. How to operate new stores and new products.

Standard or non-standard, you can still spend money if you want to save money

Hello dear, please wait for 2 minutes, I will answer for you right away, don't worry! Tmall stores are composed of its façade and products, so we should pay attention to the operation of both when operating the store, and we must continue to optimize and innovate. For our façade, it is more about whether the product details and product descriptions can attract customers to enter the store, and our layout and innovation on the product detail page are very important, so that customers can see what they need at a glance and attract customers to place orders.

For commodities, to do a good job of positioning, what type of goods we want to do, whether it is niche, popular, or high-end, this is a direction for us to operate the store. Once the positioning is determined, it is necessary to start the planning of the product. This planning should be based on the number of views, volume, and collection of your products.

to determine if you need to promote the product further. If the volume of a product is high, then you should increase its popularity and promote it further to maximize your benefits. If a product collection is very high, but its turnover rate is not high, you can do some appropriate activities to attract customers to buy, improve the transaction rate, so that consumers can use the product, if the product meets his needs, then he will buy your product repeatedly, and can also better promote the product and improve the degree.

Questions. How to drain the water.

Traffic issues. 1. Natural search ranking (PC and mobile), at present, the main traffic comes from the mobile terminal, so the natural optimization should be mainly placed on the mobile terminal; 2. Paid promotion: through train + drill exhibition, it is recommended to invest mainly in the through train in the early stage, and then consider it when the traffic such as drilling exhibition reaches a bottleneck; 3. Taoke promotion:

Mainly according to the profit margin of your product to set up commission coupons, you can go to Taoke Square to register, it is best to find a special Taoke team to promote, and give them some fees; 4. Newspaper activities: Tao rush buying, Juhuasuan, trial, and some themed activities, similar to Double Eleven, 618, etc.

Questions. How to choose the crowd.

What kind of population are you referring to?

We often divide all the categories of Tmall into standard and non-standard,The main demand for the so-called standard product is functionality,Appearance secondly,The main traffic ** is also search,Recommended traffic is secondary,The purchase method is also people looking for goods,And there are few search keywords,I will position him as a standard product in such a category。 So how do they operate standard products? How do I get traffic?

The essential. First, the first standard product operation of new products should be as soon as possible.

When there is a significant change in season, it is tantamount to warming up for new products to hit the shelves. In order to get better basic sales of new products, it is best to put them on the shelves first, warm them up first, etc., so that it is easier to occupy the leading position.

The essential. Second, the first standard product operation product crowd positioning.

**At the beginning of the store, we must do a good job of positioning, and the positioning is different, and the customer groups targeted are different. Product selection must first be in line with store positioning, but also need to meet market demand and customer group positioning. If you can't locate accurately, you can refer to the excellent stores of the same industry.

Of course, you can't completely copy the excellent stores of the same industry, and you need to operate according to the actual situation.

The essential. 3. Operation and promotion of standard products.

Promotion is to bring more traffic to the product, and generally paid promotion takes through the train tool. The keywords of the standard through train promotion are relatively concentrated, and the long-tail words can be adopted in order to better save the budget. In order to better attract the attention of customers, we must seek differentiation and avoid differentiation.

The search for differentiation can be in the background, color, font, selling point, ** and so on.

Through the -through train, Taoke, activities, etc., the main thing is to say that the drainage is the most accurate, and it is the through train that does the crowd tag to drive natural search. The purpose of doing through train is to get more traffic at a very low cost. To do the through train is to map the main promotion of the baby, it is simple to say, but it is still necessary to analyze the market data and many aspects.

For example, when choosing a model, we must look at the product, such as "humidifier", and we must analyze when it is an outbreak period and when it is a recession period.

Analyzing when the traffic burst time in the past year is, you can see that the above chart has a large upward and downward trend, so you must grasp the timing of the operation. We can choose according to the effect of the product.

We can look at the past seven days of additional purchases and conversion rates to choose the potential model to start testing, if the data is not sufficient, you can also choose to analyze the past 30 days, some people may ask what is the standard of this additional purchase, according to experience, the general high customer order is about 5%, the low customer unit price is about 10%, you can also look at the industry average to judge.

I won't say much about the test model, but you can also take a look at my previous article. The key point of promoting keywords is to analyze the hot search words and the drainage words and conversion words of the competing store, which must be added to the plan, and of course, the words of the store itself, which are relatively accurate words.

Add 5-10 long-tail words in the early stage, do a good job of the basic weight of the account first, and then add words after the weight is gradually increased, and do a good job in the increasing trend of clicks, so as to drive the traffic and sales of the whole store. This method is still good for driving organic search traffic.

1. After having a new Tmall store, merchants should clarify what their store is mainly operating. 2. After determining the main product, you need to show the details of the product by taking pictures. 3. After the product details are described, you can promote it.

1. After having a new Tmall store, merchants should clarify what their store is mainly operating.

Carefully classify the goods, find out the drainage and profits, and show the product features and selling points.

Of course, the supply channel should be stable, not today and tomorrow, which will seriously affect sales.

In addition, choose a suitable courier company to ensure the speed of delivery.

2. After determining the main product, you need to show the details of the product by taking pictures.

In the process of taking pictures, we should pay attention to the characteristics and details of the product, and be as detailed as possible, so that buyers can have a general understanding of the product through **.

3. After the product details are described, you can promote it.

In the face of a variety of products, merchants don't know which one to recommend.

You might as well find a product suitable for the main promotion through the through train test, the Conglu diamond exhibition test, etc., and the effect is very good.

4. After the test is done, there are products that focus on promotion.

Wait until you have the volume, do some feedback and see how people feedback about the product.

5. When the above work is completed, the original link can be deleted and the test data can be recorded.

You need to pay some fees in the early stage to get the corresponding traffic.

At this time, merchants need to have certain financial support and boldly promote.

When the store has some sales, you can participate in official events.

Of course, you don't need to participate in activities frequently, regularly choose an event that is more suitable for the development of the store, launch popular models, and increase turnover.

7. Do a good job of daily maintenance.

Track promotions, conversion rates, and after-sales data, and make timely adjustments.

8. Don't open a grocery store.

There are some merchants who believe that it is easier to get turnover by selling everything. In fact, this kind of thinking is not right, there is everything, but nothing is fine, and it becomes a grocery store, without any characteristics.

This requires the merchant to determine the customer group, such as only selling, you have to think about what characteristics you want to sell, is it for obese people or short people?

Without character, it is impossible to attract buyers.

Note: When running a store, be sure to pay attention to the store's reviews.

Through the evaluation of buyers, we can understand what needs to be improved.

Don't worry about bad reviews, communicate with buyers in a timely manner, and find the shortcomings of the store from the bad reviews, and correct them carefully.

Sometimes getting bad reviews isn't a bad thing, but it's more helpful for the long-term development of your store.

1. Clear positioning of the store and selection of sources. Before opening a store, novice sellers need to clarify the positioning of the products sold in their stores, and then need to collect industry data for analogy analysis to understand the market competitiveness of products. At the same time, novice sellers also need to work the product itself:

The selling cover of the product is frankly in the **? What is the demand for the product?

2 Tmall operation planning and methodology. I believe that every Tmall novice store hopes that their store can operate for a long time, which requires Tmall operators to have strong e-commerce operation knowledge and skills. For Tmall operators, it is not only necessary to have an overall plan in the early stage and arrange the operation tasks at each stage, but also to continuously adjust and improve the entire plan according to the actual situation in the later stage.

3. Do a good job in the optimization and promotion of the store. Wutong ** store to do a good job of internal optimization, can improve the user experience of consumers well, in addition to the promotion of the store is also to obtain traffic, store product association promotion, store red envelope settings, store discount settings and other good ways to attract traffic, traffic involves click-through rate and store turnover, improve natural search traffic for the development of the store work has a role in promoting.