How do books do online marketing? What are the methods?

That's a solution! I'll probably talk to you about the system! Hope it helps!

Books are also commodities, and the purpose of marketing is to sell well, and to promote them on the Internet, not only online channels, but also product design, product packaging, official information about books, the author's popularity, whether the content of the book is in line with the public taste and the popular craze! These are important points!

Author's popularity: Why Xu Jinglei's book sells well, the name of the person and her blog are the best promotional materials.

The content of the book: Different social eras, different classes, and different states like different fashion types, just like the current "Snail House" TV series is very popular, and the same book is also very good, because the content and materials of the book are very in line with the current hot spots!

Product design and packaging: It is also very important here, especially the official**, a book is like a movie, and having its own official ** will have a longing for attracting users to the product, just like watching the movie premiere, watching the movie official**, watching the game official**, good visual impact, text skills, art design, etc., are making a potential foreshadowing for the sales of the product.

Network promotion: If network promotion is a simple post, blog can be sold, then everyone can sell good products, when many people think of it, it is estimated that it is a trap, network promotion has a premise, the premise is just about the same!

Now there are a lot of online channel providers, when the bookstore, Amazon these book channel providers are also a good channel, although divided into cooperation, at least can borrow his channel to sell, but, no matter how to promote, to give yourself a positioning, you are selling books, the customer base is at least the customer group of books, can not be put into the game category, otherwise it will be half the effort!

Unless you're a game book!

The words may be a little rough, but at least I don't think it's rough, I think selling a good thing is to make a good product solution! Just like a complete industrial chain, you need resource integration, production and manufacturing, there must be product packaging, marketing and promotion, logistics and transportation, terminal retail, these are closely linked, it's over!

**What are the consequences of inaccurate positioning, or not considering multiple positioning?

1.There is no positioning, just blindly imitate, think about it to be bigger and more complete, you will lose your own advantages and characteristics. I think a ** temperament, advantages, characteristics, culture, etc. have formed a unique temperament, imitation is just to imitate other people's appearance, to imitate temperament is difficult.

**Positioning is the same, so it is necessary to position first from the beginning of the project.

2.In addition to imitation, some people blindly follow. Times are changing, many things can only become history, what can be done before, not now, the same concept most people will not easily change their preferences. Maybe even if you put in ten times as much effort, you won't be able to do it.

3.Inaccurate positioning leads to mixed content. Some brothers are very good at following the trend, what keywords are popular, **There must be this kind of information on it, in order to improve popularity, constantly increase the content of the column, so that there is no core content or the core content is not strong enough to retain users, boiling is often short-lived.

4.Inaccurate positioning can incur significant costs and make it impossible to continue operating. The cost of the wrong direction is often huge, such as the example of seeking perfection, it is conceivable that the personnel, information resources, technical support, promotion and marketing required to maintain such a large **, the cost required is also conceivable.

**Construction Specialist.

Shanghai is the first brand enterprise to build.

Eight years of experience in Shanghai** production.

Provide the most creative Shanghai** design.

Marketing promotion for a book is similar to the marketing and promotion of general products, because product promotion is a cycle of effective process, in which you have to think about how to stand out from the competition, quickly occupy the market, how to occupy the market for a long time, need to carefully plan and design, need to refine the unique product characteristics and culture, and carry out accurate and effective communication and marketing, need to form a good reputation and after-sales service, new books want to do a good job in the brand generally in accordance with the following principles of promotion.

New book research. A new product, a new brand in the research and development, before the market should do the homework should be done seriously, through the market prospect analysis, industry analysis, competitive product analysis, their own enterprise and product strength analysis, consumer market analysis, according to the analysis summary, analyze the position of the new product or new brand, find out its core competitiveness elements, in order to determine its brand positioning, brand fiber imitation concept culture and other follow-up marketing strategy development to provide data analysis support.

New book positioning. Product positioning is the key to the success or failure of the development of a new product and new brand, you need to locate accurately, your product positioning consumer groups, is **, enterprises, or individuals, each group has their characteristics, in the positioning selection will be close to their characteristics, such as in the packaging color, cultural concept, marketing methods, there will be the characteristics of consumer groups, we are choosing positioning, must be accurate, suitable for products and enterprises.

New book naming. According to the positioning of the product and the characteristics of the industry, give a loud name for your own products, easy to remember, relevant, is the beginning of a successful brand, catchy, easy to spread, naming has the following characteristics: place names, animal names, plant names, interesting combinations, like the Yangtze River, the Yellow River, the Golden Monkey, the Tiger, Apple, Lavender, Motorola, Coca-Cola, Lenovo.

New book culture. Produce culture is the soul of a new product and a new brand, according to the characteristics and characteristics of the enterprise or product to sort out and refine the refined brand culture, shape the core competitiveness of the product brand, and use the brand culture to influence your consumer groups, such as: advertising slogans, participate in advocating public welfare, brand culture is an important element that affects consumer memory, and generally people will remember the advertising slogan associated with the brand.

For example: this year's festival does not give gifts, gifts only give brain platinum, life can be more beautiful - beautiful, master the core technology - Gree, sincere forever - Haier.

Promotion and dissemination of new books.

There are many ways to promote brand communication: new product launch conferences, exhibitions, public relations activities, **. At present, there are many choices of plane, TV, network, and mobile phones, and it is necessary to choose the accurate communication group according to the positioning of their own products, and carry out communication to achieve accurate promotion and communication effects.

E-book promotion is more suitable for high-quality webmasters.

Focus on personal blogs, in fact, I feel that personal blogs do not lack excellent original content, but the content is organized and systematized, for example, if you are a blog that writes online marketing, you can completely organize the previous writing content and make a special topic as the publishing content of the e-book.

2: Organize the article.

Personal blogs are congenital, and generally personal blogs are experts in a certain field, and they can collect relevant articles according to the content of their blogs; If not, then by searching for related articles, you can sort it out, you must read it carefully, and it can only be used if it is helpful to netizens. There are not many articles, and most people will have no patience to read them through them.

3: Viral marketing. Chen Xinda has seen a lot of Tom

HUA eBook Viral Marketing is usually done at the end of each chapter, but there are also selective illustrated ads at the beginning of the article, depending on the format**. If you're stream-oriented, you should publish more e-books such as doc and pdf that can be inserted with hyperlinks. If you pay attention to brand promotion, you should insert the name of **Lingyu Feast and **logo, this kind of viral marketing is better and more conducive to secondary dissemination.

4: Make an eBook. Nowadays, there are many e-book production software, the simplest is to use notepad to make txt format, which is very suitable for lower-end users, but this format has a small chance of spreading; The pdf format should be the e-book with the highest spread rate, because it is rarely modified, so it ensures the authority of the content, the spread rate is quite high, and the average netizens will also treasure it.

Common e-book software has,Youyi Papers、jbookmaker,There are a lot of them on the Internet.,Everyone searches more.,In addition, many readers now have their own plug-ins for making e-books.。

5: Publishing e-books Publishing e-books is an important link, no matter how good things no one reads, they are also waste, you can upload and publish them in the major e-book stations, and find the top few good limbs to publish, and the others will follow. At the same time, it can also be published on major forums and Weibo, in fact, it is the same as promoting **, and promoting e-books is also a reason.

6: How to count the promotion effect because there are many formats of e-books, so the statistical effect is very difficult to grasp, such as the ruler silver txt format can not be counted at all, but some web page formats, such as chm, exe format can be added to the statistics**.

You should always check your own station to see the access data for each time period, and check the access entry data**.

2. Make it easier to buy.

Clarify the function of the book**, just for promotion, or to sell books.

If the book is sold, the reader should be able to see the book and purchase it in a safe and easy way, indicating mail order, return and other related services; If ** is only for promotion, the book should be linked to the relevant cooperative online bookstore, and the details of the book platform cooperation and service should be indicated.

3. Multi-** distribution sales.

In addition to cooperating in the book wholesale market, large-scale chain bookstores, and online bookstores, it also makes use of various small and medium-sized majors in the fields involved in the book to give full play to the long-tail effect of business.

4. Enrich the internal front state wheel capacity.

5. Show the credibility of the book.

**It is a better way to enhance the credibility of the book, and the detailed introduction of the book can increase the book reviews, click-through rates, and related articles of various online bookstores.

6. Promote your own **.

When the book** is updated, it should be known to the people in the circle in time.

7. Promote through other books**.

Take the initiative to find ** to establish friendship links, pay attention to these**, establish contact with the webmaster and Banzhu in the relevant ** forum bank, exchange and cooperation, and make full use of online word-of-mouth marketing in forum comments.

8. Always in working condition.

It is the author of several years of network marketing practice.

The biggest difference between the summary of the battle and other online marketing books is that it only focuses on actual combat and does not talk about theory. "Network Marketing Practical Password-Strategy". Skill. The Case Study is divided into three parts to detail the practical strategies and techniques of online marketing.

and analyzed a large number of practical cases. The first part introduces market and product research, including user, market and competition surveys of the company. Determination of products and target markets; **Tactics; Profit models, etc., are discussed in Part II.

Network marketing-oriented design, including how to sell things on the Internet, improve conversion rates, and set goals. The third part studies how to bring traffic to **, discusses in detail email marketing, blog marketing, affiliate marketing, SEO, free strategy marketing, etc., and briefly introduces event marketing, directory login, PPC, article marketing, social network marketing, display advertising, link exchange, traffic exchange, e-book promotion, and wiki promotion.