What are the activities of public relations and their status

There are several principles:1. The principle of authenticity, the principle of authenticity refers to the fact that when the organization carries out public relations activities, it must be based on the organization's good behavior and grasp the facts, truthfully convey information about the organization to the public, and at the same time truthfully convey information about the public to the organization's decision-makers.

2. The principle of equality and reciprocity: Social organizations should pay attention to abiding by the principle of equality and reciprocity in carrying out public relations activities. The principle of equality and reciprocity means that public relations activities should take into account the interests of both the organization and the public, so that both parties can be mutually beneficial and reciprocal on an equal footing.

3. The principle of overall consistency refers to the fact that when social organizations carry out public relations activities, they should stand at the height of "society" and comprehensively consider the impact that may arise from the activities on social and economic benefits, social and ecological benefits, and the construction of social and spiritual civilization, so that all aspects are in line with the long-term interests and fundamental interests of the public. This kind of thinking and practice that seeks to make the benefits of various factors consistent is called the principle of overall consistency.

Compared with general public relations activities, public relations thematic activities have the following characteristics:

1.Prominence: Public relations activities are usually carried out for a specific theme or event, which is prominent and targeted, and is more likely to attract the attention and concern of the public hall.

2.Timeliness: Public relations activities usually have a clear time node and deadline, which need to be completed within a specific time, so it is necessary to do sufficient planning and preparation to ensure the smooth progress of the activity and achieve the expected results.

3.Innovativeness: Public relations activities need to be innovative and unique, through innovative forms and contents, to attract the attention and participation of the public and the best people, and improve the visibility and influence of the activities.

4.Effectiveness: Public relations activities need to have clear objectives and effect evaluation mechanisms, through scientific data statistics and analysis, to evaluate the effectiveness and effectiveness of activities, and to provide experience and reference for the development of follow-up activities.

In short, public relations activities need to fully consider specific themes and events in the process of planning, organizing and implementing, combining timeliness, innovation and effectiveness, so as to improve the attention and participation of the event, and enhance the public's awareness and trust in the company's brand and image.

Thematic public relations activities are characterized by:

1. Attractive.

The purpose of social organizations to hold various public relations activities is to let the public understand and recognize the products of the organization or enterprise and achieve the purpose of expanding social influence. Therefore, the planning of public relations special activities must grasp the public psychology and attract the public's active participation.

2. Strong innovation.

Every public relations special activity should be planned in a novel and chic way, full of characteristics, bold and innovative, and strive to avoid blandness. The main manifestations of the innovation of public relations thematic activities are: new in creativity, new in form, new in content, and new in method.

3. Strong influence.

In general, the greater the impact of the public relations campaign, the more successful the campaign, and if there is no impact, the more successful the campaign is.

Matters that should be paid attention to in the planning of public relations special activities

1. Have a clear purpose.

Any public relations campaign should have a clear purpose, which aspect of the public should be affected, what kind of public relations goals should be achieved, what kind of effect should be achieved, and what the theme of the public relations topic should be determined in advance.

2. There must be an implementation plan.

Public relations activities should be designed and planned as a whole and a system project. All factors and details such as time, place, participants, activity methods, environment, transportation, funds, publicity and reporting, and effect evaluation should be considered thoroughly, and the implementation plan should be formulated in advance and the relevant persons should be asked to demonstrate and approve.

Then operate and implement according to the activity plan, and collect feedback information during the implementation process, and if necessary, make reasonable adjustments to the plan according to the actual situation and feedback information.

3. Have a communication plan.

A title or slogan should be designed based on the theme that is both refreshing and conducive to communication. A title or slogan is like the title of an article, which should reflect the content of the article and be creative. Before the start of the public relations campaign, it is necessary to spread the news about the campaign in order to create a good atmosphere.

It is also necessary to contact the media in advance and provide all the facilities for journalists to cover and report.

The main and key ways are: daily public relations activities and special public relations activities.

Public relations activities are a kind of social practice in which subjective selling is seen in the objectivity of the source. The public relations activities organized by the organization are a process in which the organization conducts long-term social interactions, communicates information, makes good connections, and establishes a good image of itself.

Daily public relations activities refer to those daily reception tasks that everyone can do in order to improve the state of public relations, such as warm service, courteous treatment of old and envious customers, and a large number of routine business work and temporary trivial work. Special public relations activities refer to the planned and systematic use of relevant technologies and means to achieve the purpose of public relations, such as press conferences, product exhibitions, social sponsorship, advertising production and publicity, market research, crisis public relations, etc.

Answer]: ABC

Options D and E belong to the form of **, so the correct answer is ABC, and the content and methods of public relations activities include press conferences, technical exchange meetings, press conferences, interviews and interviews, corporate reports, banquets, award ceremony, symposiums and sponsorship of large-scale cultural and sports activities.