What are the general links in the early warning process of online public opinion?

1.Public opinion monitoring: Public opinion monitoring is the starting point and foundation of public opinion guidance.

4.Analysis of the causes: The premise of the implementation of public opinion guidance is to do a comprehensive analysis of the public opinion that has appeared, and find the causes of public opinion, in order to find effective countermeasures.

From a technical point of view, there are three steps in general network public opinion early warning:

1.Real-time data acquisition. If it is your own platform data, the data is in the database, which is easier to say.

If you need to monitor not your own platform, but a certain number of platforms or even the whole network, then you need to use a data collection engine to obtain all the data of these platforms in real time.

2.Set the alert trigger conditions.

3.Early warning reminders.

The above is basically an important part of the early warning of online public opinion. One of the more difficult aspects is the data acquisition and condition setting stage. I hope that everyone will have a preliminary understanding and understanding of online public opinion early warning.

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The key points and methods of online public opinion research and judgment1. Establish a scientific and efficient mechanism for research and judgment.

Establish scientific and efficient mechanisms for analysis and judgment, increasing the efficiency and level of online public opinion response and guidance work. Relevant units can use the network public opinion analysis and judgment system to conduct big data analysis of Senhui public opinion events, analyze the characteristics and laws of the spread of public opinion events, and establish a scientific public opinion research and judgment mechanism.

2. Familiar with the methods of analysis and judgment of public opinion events.

Establish and complete a complete system for research and judgment of public opinion, using the online public opinion analysis and judgment system to monitor and analyze public opinion events from factors such as time, place, participants, reports, comments, netizen reactions, impact, and scope of influence, and continuously summarize and improve methods for analyzing and judging online public opinion in practice.

3. Conduct public opinion research and judgment with the help of public opinion analysis and judgment system.

Relevant units can use the network public opinion analysis and judgment system such as Antfang software, through the use of this hidden answer system for the monitoring and analysis of relevant public opinion events, the system can detect the public opinion information of relevant events in real time, timely and accurately assess the nature of the event, the trend of public opinion and possible risks, and the timely warning of negative public opinion. At the same time, the public opinion analysis and judgment system can also collect, classify, and summarize the public opinion information of an event in the system library, so that users can access the data at any time when necessary.

1.Formulate a public opinion monitoring plan. Users can set the core keywords of key information on the Youxun monitoring platform according to the information they need to monitor, and at the same time can specify **, region and other directional monitoring, and by setting exclusion words, they are wrapped in spam information.

After the public opinion monitoring plan is set up, users can view the information they are concerned about, make reports, etc. on the Youxun monitoring platform.

2.Pay close attention to the development trend of public opinion. Through the "statistical analysis module", users can intuitively view the dynamic display and development trend of events, adjust the monitoring plan in time according to the actual situation, add or delete keywords, etc.

3.Respond in a timely manner. When a negative public opinion incident occurs, the entities involved can respond in a timely manner according to the core issues that netizens are concerned about, so as to dispel everyone's doubts, and at the same time, also observe the trend of public opinion, and make corresponding public opinion responses according to the characteristics of different stages of public opinion development.

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To put it simply: the threshold for transmission is low, the speed is fast, and the impact coverage is large. The best way is to be able to respond in a timely manner at the early stage of communication, and generally need to find a professional public opinion monitoring service organization to monitor, so as to obtain relevant information in a timely, accurate and effective manner.

The characteristics of online public opinion: freedom, interactivity, plurality, and suddenness, and network public opinion can be monitored through the use of public opinion monitoring systems.

Recommended: Red wheat public opinion.

Upstairs is very right, but formally because of these directness, suddenness, deviation, etc., the public opinion monitoring industry has become popular, and now the best and larger enterprises will choose professional technology companies like Founder, Lesle Software and other professional technology companies to build a set of systems to help monitor and analyze these massive network information, and other processing methods will be seen by the benevolent and the wise.