What are the influencing factors of consumer behavior?

Affect your asset accumulation vs. liabilities.

The factors influencing consumption are as follows:

1. Income is the basis and premise of consumption, and income factors include current income factors, future income expectations and income gaps.

2. Prices are generally inversely proportional to consumption, and changes in prices are significant factors affecting consumption. When prices rise, the level and vitality of consumption decrease, and vice versa.

3. Family structure mainly refers to the number and proportion of family population, which is also a key factor affecting consumption.

4. The social welfare system is about people's livelihood, and the improvement of the social welfare system, such as pension, medical care, etc., will benefit people's livelihood more, and the people will have no worries about you, and the consumption level will naturally increase.

5. It refers to the psychological characteristics and the process of mental activities displayed by consumers when they carry out consumption activities. It refers to all the psychological activities that occur in the psychology of consumers, as well as the resulting consumption behaviors. Common consumer psychology includes conformity, seeking differences, comparison, and truth-seeking.

6. The quality, performance, service attitude, after-sales and maintenance characteristics of the product will affect consumption.

The five factors that affect consumption are:

1.The level of economic development of the country.

The level of national economic development refers to the scale, speed and level of a country's economic development, which fundamentally determines the demand and consumption level of consumer goods by the country's citizens, and the differences in gender and age, as well as the level of culture and education, also affect the quality of consumption. The level of national economic development is the fundamental factor affecting consumption.

2.The consumer's income.

Since consumer income is different and constantly changing, it will inevitably affect the quantity, quality, structure and consumption mode of consumers, therefore, it will affect consumers' consumption behavior.

3.Price level.

The price level refers to the price of the whole economy, not the price of a certain article or a certain class of goods, which is another very important indicator used to measure the potential consumption power of the target market and analyze its economic situation. Price stability is the concentrated embodiment of economic stability, financial stability, and monetary stability, and price stability also marks the basic balance of the overall social demand, the basic balance of fiscal revenue and expenditure, and the basic adaptation of the amount of money in circulation in the market and the amount of money in the market.

4.The performance quality, appearance, packaging, etc. of the goods.

The impact of the commodity** on consumer behavior. Since the income of consumers in a certain period of time is limited, at the same time, the goods available for people to consume always appear in the market in a certain form. Therefore, in order to meet the needs of consumption, consumers must choose among various commodities according to their own income status and the ** level of different commodities.

5.Consumer psychology.

Consumer psychology is a general term for consumer consumption psychology and purchase psychology. The general psychological process of consumers purchasing goods includes the process of cognition of goods, the emotional and emotional process, and the volitional process. The psychological types of consumer purchasing behavior include habitual, rational, selective, impulsive, and imaginative.

1. Personal factors

Consumers at different age stages of the life cycle have very different needs and desires.

Occupation. People in different occupations have different consumption habits.

Economic conditions. The economic situation of consumers is related to both individual capabilities and the overall economic situation. The consumption level of consumers with high incomes is high, and the consumption level of consumers with low incomes is naturally low.

Lifestyle. Lifestyle is the way people live in terms of activities, interests, and thoughts.

2. Social factors.

Reference group. There is a word called following the herd, and a large part of the consumer's herd mentality will let them influence themselves according to other people's consumption concepts.

Family. The influence of the family of origin on a person is multifaceted, including consumption habits.

Social roles and status. Everyone has a different social status, and each different role and status is influencing the purchasing behavior of consumers.

3. Cultural factors

The influence of cultural factors on consumer behavior is the most difficult to identify, but it is also the most extensive and far-reaching. Social class is one of the important cultural factors, and members of each class have similar values, hobbies and behaviors, that is, the same consumption habits.

4. Psychological factors

Motivation. Motivation is the driving force that causes people to take action to satisfy a need.

Perception. Once people form a perception of something, they will continue to perceive things with this perception, and this characteristic will form customer loyalty, which is one of the factors that affect the purchase of consumers.

1 Product factors include: product characteristics, products**, convenience of shopping, safety and reliability, etc.

2. Psychological influencing factors: consumers' personality includes consumers' needs, motivations, interests, ideals, beliefs, worldviews and other personality psychological tendencies, as well as personality psychological characteristics such as ability, temperament and character, which are the internal factors that affect consumer behavior.

3 Factors influencing income: The economic environment of marketing mainly refers to the external social and economic conditions faced by the marketing activities of enterprises. Specifically, it mainly refers to the purchasing power of society.

There are three factors that usually affect the level of purchases: consumer spending, household savings, and consumer credit.

5 Cultural Factors: Culture refers to the synthesis of values, moral ideals, and other meaningful symbols that human beings have established from the practice of life. Culture is a fundamental factor that determines human desires and behaviors.