How to choose a URL that is good for SEO

A URL that is good for SEO mainly has the following aspects:

1. Use static paths or pseudo-static, and try not to use dynamic paths. Dynamic paths are suitable for invoking page content, but spiders generally don't like dynamic paths, and they can't even set dynamic paths well. Avoid dynamic paths if they are not necessary.

Static paths are easier to include than dynamic paths.

2. Short path, below three layers.

The path has an effect on the crawling of the spider, and the shorter the path, the easier the crawling of the spider. The storage of its path also has a limit on the number of bytes, which should not be too much. Therefore, if the path is too long, it is not conducive to inclusion. It is recommended that the path should be below the third floor.

Third, use less Chinese. The url is mainly in English by default, and the use of Chinese needs to be escaped, which generally becomes longer, and even causes the path to not be well recognized.

Fourth, the URL uses less symbols, some people will use some symbols in the path, but many times, the match will affect the judgment of the spider. As a result, the path is not correctly recognized.

Fifth, pinyin can be used.

6. Don't have different paths to the same page. The content path of the same page is not unique, which will cause problems with the page similarity of **. This lowers the rating of **.

7. Avoid dead chains. Spiders want to crawl smoothly around all corners. The existence of dead links is not the way for spiders. Thus affecting the rating of **. Therefore, to do optimization, you need to avoid dead links.

1. The shorter the URL, the better.

This principle is based on the user experience, not for search engines. Because, for search engines, as long as the URL does not exceed 1000 letters, there is no problem with indexing. However, don't say that 1000 is a few hundred letters, I guess users are very troublesome.

In addition, the URL of the segment is more conducive to memory and dissemination, and the long URL may not be fully copied and cannot be accessed.

Second, the fewer levels of the directory, the better.

The directory here refers to the physical directory structure. Theoretically speaking, it is ideal to put them all in the root directory, but in a practical sense, it is extremely inconvenient to manage, and once the number is large, the search engine will not be able to understand the attribution relationship from the directory level.

Third, the fewer parameters are balanced, the better.

Generally from the perspective of SEO, it is recommended to use static URLs, if it cannot be achieved, it is necessary to minimize the parameters transmitted, and it is generally recommended to use 2 or 3 parameters. The more parameters, the less favorable it is for inclusion.

Fourth, all letters are lowercase.

Usually URLs are letter-first, but care should be taken to use lowercase letters as much as possible. Because: , lowercase letters are easy to type; Some servers are case-sensitive, such as Linux servers; 、robots file** is case-sensitive, and a slight error will cause the entire directory not to be included.

Many SEO researchers have concluded that the presence of keywords in URLs can improve the relevance of the page and have a certain impact on rankings. A search engine with a key descriptive hail URL will give it some weight.

6. Conjunctions are separated by a dash (-).

Another point that is often mentioned by seoer is whether it is in the form of a directory or a file. In fact, both formats have a negligible impact on rankings, so don't worry too much. The point of the directory form is that if you change the programming language in the future, the URL can be unchanged.

Of course, if all can be generated. html, it doesn't make a difference.

We know that the link is a crucial factor for the search engine, it establishes the relationship between the best, through the link, it forms a huge "Internet", so that the information can be effectively disseminated.

So, what are the ways to link for SEO?

1. Link direction.

One-way links. Two-way linking.

Two-way links, mainly what we usually refer to as friendship link files, then, a->b, b->a, referred to as "friend chain", it is on the new site when it is launched, to enhance the weight of the first, has a certain positive impact.

2. Link pointing.

Import links. Export link.

Reason: Search engines usually think that if a page exports links, often some authoritative **, it has reason to think that the page is somewhat specialized and gives it a higher rating.

3. Link type.

External links. Has a high PR value.

From the well-known**.

Content pages should ideally be highly relevant.

Internal link. Guide the spider to crawl.

Increase the authority of internal pages appropriately.

Among them, when we are SEO external links, we often involve a noun "backlink", which is actually a collection of external links + internal links.

1. The URL should be short, the shorter the better.

Both users and search engines like short URLs, which are simple and easy for users to remember. The level of URL should not be too much, generally four levels are good. Although search engines can crawl your content after level 4, the weight of their pages is quite low.

Keywords in the URL help tell the crawler what content the web page is related to. Obviously related to SEO content, keywords in the URL are like another signal to the crawler. Impact on usability:

MarketingSherpaStudy (as with many opinions) points out that users prefer short, clear URLs that help them get a pre-idea of what these pages are about before they click.

4. The case should be uniform.

In our URL, sometimes there is case, which makes it feel unsightly to the user, and it needs to be cased uniformly.

5. It is necessary to static URL.

While today's search engines are perfectly capable of crawling dynamic URLs, a moderately long static URL that contains keywords is more appropriate. If the conditions are suitable, such as publishing a new ** or a new page, you should try to rewrite the dynamic URL with many parameters according to the above URL optimization rules. Of course, URL rewriting is a relatively complex process, and errors should be avoided during the implementation process to avoid further disadvantages.

6. The domain name URL should be unified.

We want to unify the ones that open without www and those with www, and those that don't have www can be opened, but we have to do 301 to jump to those with www. This makes the domain name more uniform and user-friendly.

7. URL 301 jump.

If the URLs are changed, use the 301 redirect method to point the old URL to the new URL, and if you have to change your URL, use a 301 redirect to point from each old URL to the matching new URL to minimize the impact. Don't 301 redirect all old URLs to the new homepage; This is neither user-friendly nor user-friendly. Impact on SEO:

Using a 301 redirect is telling the crawler that the old URLs have been permanently replaced by the new ones. The effect of this is that all off-site links will complete the transition between the old and new URLs through this method, giving it a better chance of replacing the old one and being cleaner in search engine results. Impact on usability:

301 redirects will also help your visitors to reach the new URL directly.