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1.Development Overview.
Ctrip.com. Founded in 1999, the main founder is Liang Jianzhang.
Ji Qi Shen Nanpeng.
Fan Min. It is headquartered in Shanghai, China.
With more than 30,000 employees, the company has set up branches in 17 cities including Beijing, Guangzhou, Shenzhen, Chengdu, Hangzhou, Nanjing, Xiamen, Chongqing, Qingdao, Shenyang, Wuhan, Sanya, Lijiang, Hong Kong and Nantong, and set up a service contact center in Nantong. In 2010, Ctrip.com.
Strategically invested in Taiwan's Yiyou.com and Hong Kong's Yongan Tourism, and completed the layout of the two sides of the Taiwan Strait. In 2014, it invested in Tufeng Travel Network and extended its tentacles to North America.
Although it is a traditional "mouse + cement" network company, Ctrip is not obsessed with click-through rate, but focuses on profit creation. Ctrip focuses on self-guided travel products. The service content of self-guided tours includes the basic "air ticket + hotel" model, as well as different levels of services such as "air ticket + hotel + airport pick-up and drop-off + selective tourism content", which mainly rely on the commission of the hotel and air tickets to obtain profits.
To date, Ctrip has developed into a leading integrated travel service company in China, successfully integrating high-tech industries with traditional travel industries, and has grown to more than 100 million yuan.
Store reservations, air ticket reservations, travel and vacation, business travel management and travel information are provided with wireless applications and wine.
The full range of travel services has been hailed as a model of seamless integration of the Internet and traditional tourism.
2.Revenue** and development advantages.
1) Income**.
Ctrip's business includes hotel reservations, ticketing services, package tours, business travel, and five other segments, the others including property management system sales and advertising revenue.
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It is headquartered in Shanghai, China. With more than 600,000 member hotels at home and abroad, Ctrip is the leading hotel reservation service center in China.
Ctrip has set up branches in 17 cities, including Beijing, Tianjin, Guangzhou, Shenzhen, Chengdu, Hangzhou, Xiamen, Qingdao, Shenyang, Nanjing, Wuhan, Nantong and Sanya, with more than 25,000 employees. In December 2003, Ctrip.com was successfully listed on the NASDAQ in the United States.
On March 21, 2018, Ctrip released the customizer certification system, and the first customizer employment certificate in China was released. On October 23, 2019, the 2019 Fortune Future 50 list was announced, and Ctrip International ranked in December of the year, and Ctrip was selected as one of the top 100 brands in the 2019 China Brand Power Ceremony. On October 29, 2019, Ctrip announced that it had officially changed its English name to "group".
On December 18, 2019, the People's ** "China Brand Development Index" 100 list ranked 89th.
On March 25, 2020, Guizhou and Ctrip reached a strategic cooperation for a period of three years.
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As a leading tourism service provider in China, Ctrip Travel collects and processes a large amount of tourism data that can provide real-time, comprehensive and accurate information support for the tourism industry, and help tourism practitioners better understand market demand and industry dynamics. 2.Explore the ** tourism business model:
Supported by Internet technology, Ctrip's tourism industry uses an online transaction model to provide sales channels for tourism products, and this new marketing model can provide reference for other industries, such as education, shopping, etc. 3.Promoting sustainable tourism development:
With the rapid development of tourism, tourism resources are facing problems such as over-exploitation and ecological environment damage. Ctrip's tourism industry can provide sustainable development solutions for the tourism industry through technical means, and promote the ecological protection and green development of the tourism industry. 4.
Exploring changes in tourism market demand: Through the analysis of user data, Ctrip Travel can understand the changes in tourism demand in different periods and markets, and help enterprises adjust their product strategies and market positioning in a timely manner to improve market competitiveness. In short, Ctrip's research on tourism can promote the sustainable development of the tourism industry, provide data support for the tourism industry, and also explore the best tourism business model.
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Recently, Trip.com Group released its unaudited financial results for the fourth quarter and full year ended December 31, 2020, and it can be seen that although it was affected by the epidemic last year, the proportion of their revenue decline was not particularly exaggerated, with a year-on-year revenue decline of 49%, and a year-on-year revenue of 18.3 billion yuan, and at 19:58 on March 3, Ctrip rose after hours, reporting US dollar stocks.
Ctrip's development in 2020 is okay, although under the influence of the epidemic, many industries are affected, but because our country's epidemic prevention and control work is very good, Ctrip's revenue has not declined particularly much, and this year's development is still very good. Ctrip said that its performance in the fourth quarter of 2020 was still negatively affected by the epidemic, but benefiting from the effective control of the epidemic in China, Ctrip's domestic business recovery momentum was strong, contributing the vast majority of revenue. In the fourth quarter of 2020, Ctrip's domestic air ticket revenue maintained positive year-on-year growth; The GMV of domestic hotels maintained positive year-on-year growth, with mid-to-high-star hotel bookings continuing to grow by double digits, leading the industry average by 15%-20%, and the GMV of hotels in the province increased by more than 20% year-on-year; Bookings for scenic tickets and local activities nearly doubled, and the stellar performance of short-haul and local travel continued into the Chinese New Year holiday.
Founded in 1999 and headquartered in Shanghai, China, Ctrip is a leading ticketing service company with more than 600,000 member hotels at home and abroad. On March 25, 2020, Guizhou and Ctrip reached a three-year strategic cooperation.
Ctrip has developed from a relatively single business company to a company with a more comprehensive business, involving hotel reservations, air ticket reservations, vacation reservations, ticket reservations, travel management, and tourism is also divided into various forms of tourism such as theme tourism, surrounding tourism, domestic tourism, Hong Kong, Macao and Taiwan tourism. In each format, the content is detailed and rich to suit the guests' choices. Ctrip's current business is more user-friendly and comprehensive.
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The development of Ctrip is relatively stable and not pretentious. They're more like the kind of people who make a fortune in silence.
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Ctrip has developed well recently, has a clear development direction, and can correct and improve the problems in a timely manner, and is a company with special room for improvement.
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Of course, it is developed by tourism, because China's economic development has been rising in recent years, so the tourism economy is becoming more and more prosperous.
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It has developed through advertising, and they have invested a lot of advertising, so they have attracted a lot of customers.
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Ctrip can achieve today's industry, the position of the boss is not easy, he has also suffered a lot, he is constantly changing, constantly innovating.
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Mainly because Ctrip's management decision-makers did a very good job, he did not make drastic layoffs like other travel companies during SARS in 03, but adopted internal optimization. After SARS was overcome, the tourism industry ushered in a retaliatory growth, and they made a big profit.
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First of all, a good service attitude and fast and convenient way to use, coupled with continuous publicity and marketing, as well as continuous innovation and change, Ctrip continues to reach the peak and maintain an upward trend at the peak.
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I think the reason why Ctrip can rank so late in the world is actually inseparable from its business philosophy and some services behind it. Although Ctrip was founded in 1999 and is headquartered in Shanghai, its entire membership hotel is actually very famous at home and abroad.
And Ctrip's service attitude is really super good, every time I go on a business trip to buy a ticket or stabilize the hotel, I order this Ctrip order in WeChat. In fact, you can find it, like big cities and the like, the selective space is very large, like some small cities and the like. For example, prefectures, counties, and other counties and the like, in fact, it is also cooperating.
And the evaluation in it and this data in all aspects are very good. In fact, in these years, the scope of his entire business is indeed more and more, but if the main three pieces are still within the three ranges of hotel air tickets and Du Jia, especially the business volume of air tickets and hotels. In fact, it has gained a very large market space, and at the same time, it has also been praised by many people.
Compared with all the travel platforms, I think Ctrip is indeed one of the top three on the list.
Because in 15 years, Ctrip and Gogo merged and then owned 25% of the shares, so this explains why people have such capital strength. And in 2018, it also issued a shared car rental business. For many Ctrip members or users, it is indeed a lot more convenient, because not only travel, food and accommodation are actually one-stop services.
Actually, I particularly like one of the principles of their company, which is to be customer-centric, so why is this thing so good for people. In fact, it is also a service industry, and sometimes it is indeed a relatively small detail of the service, but it shows a very large amount of performance. And their words will be exemplary every year in a row.
Sometimes it is a company that does well and can run far for a long time, and there is a certain reason, not only related to the business volume of his company. More often than not, it is closely related to the sense of responsibility of employees and the company's corporate culture.
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Ctrip's advantages: service and market cooperation. Ctrip's service concept for employees is the concept of "customer-centric", especially in terms of service attitude and voice, which is far ahead in the industry.
With strong cooperation and strong competitiveness, Ctrip has established strategic partnerships with four major sectors: aviation, finance, communications and enterprises.
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The work efficiency is high, the process is more convenient, the bill is compliant, the business trip reimbursement is more convenient, the payment method is diverse, it is more convenient and flexible, the channels are diverse, and the products are more selectable.
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Ctrip's range of services is relatively large and broad. At the same time, he can cooperate with various regions to form a good industrial chain, and he provides customers with a series of full set of services, which can bring a lot of convenience to tourists, and its marketing model is difficult to compare with other tourism and cultural enterprises.
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Ctrip's advantages are mainly in two aspects. On the one hand, Ctrip has the largest call center in the relevant industry in China, and conducts key training on service concepts for employees; On the one hand, Ctrip has launched an attack on the four major sectors of aviation, finance, communications, and enterprises, and has reached and cooperated with many airlines, communication companies, enterprises, and financial companies.
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Ctrip's advantage is that it is convenient, everything is in place to eat, drink and play, and they are more resourceful.
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The first is that there are some discounts inside every time you click in. And the points inside can be redeemed for some products. When there is a problem, the customer service is also better to deal with.
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I think that now travel is already very convenient, now in the face of a trip to the far door will have a lot of transportation options, so in this case there are a lot of applications to provide you with the right means of transportation to travel, so in the face of a lot of software use, Ctrip has ranked first in the world for three consecutive years, so what is the reason why Ctrip is so popular, is it really very easy to use? Of course, I'm sure many people have used it, and I'm no exception. <>
The interface is clear and concise, I think there is a certain reason for its results, because this software is very clear, the interface is very clear, concise, many = people are because the amount of some software is too complicated, so that many people are giving up the choice, in the face of this problem, Ctrip has done the reform, in this case, Ctrip's interface is very clear, the information of each train and the choice of transportation mode can be seen at a glance. So this not only provides convenience for young people, but also provides a good platform for the elderly, the concise interface makes the elderly very clear, very easy to understand, and very convenient to operate. <>
People's praise in the face of this kind of software is mostly spread from person to person, then Ctrip is no exception, with this situation, the number of people using is also increasing, then everyone chooses the way like others ask, then the original more people will use the same software, then in the face of Ctrip's users will become more and more, so it is not unreasonable for Ctrip to rank first in the world, so with the increase in the number of users, and with more and more praise, Then Ctrip's reputation will become widespread, so that more people will choose it, and the improvement of word-of-mouth will make many new users choose it, so it is not unreasonable that Ctrip's usage rate will also increase, so that Ctrip will rank first among global travel companies. <>
Ctrip VIP Gold Card" is useful. Its uses are as follows:
1. This card is a physical card, VIP gold card refers to a golden card, and the attached account is an ordinary account, the difference between an ordinary account and a high-level account is that there are fewer points used to redeem things, and the first time you lose the card, you can reissue it for free, and you can book hotel air tickets and so on are the same, there is really nothing too bright about the benefits; (VIP cards are all ordinary accounts, only the China Merchants Bank cooperation card and the Guangfa Bank cooperation card are gold VIP accounts after activation, and those cannot be sold online). >>>More
Log in this card number online, the card has a card number and login password, if you can't log in, you have to call their service**, let them help you open it, and you can book online after opening. >>>More
There are several ways to connect with Ctrip, which are as follows: >>>More
How to get out the quota that Ctrip takes to spend, and why can't Ctrip use the quota to spend? >>>More
Recently, some netizens posted on the public platform that when they browsed on Ctrip, they found that different accounts presented different **. As a result, it has sparked a discussion about Ctrip's big data killing. Although Ctrip's official @ netizen on Weibo, Ctrip said that Ctrip will not kill the ripe with big data, if you suspect that the product has the content of big data killing, please provide relevant screenshots, and the follow-up will be dealt with for him. >>>More