Tesla s sudden price cut, is there a situation that misleads consumers?

In recent years, electric vehicles have begun to rise, because electric vehicles are more environmentally friendly, deeply loved by people, speaking of electric vehicles, I believe that many people know about Tesla, after all, Tesla is also a high-end brand in electric vehicles, recently due to the big ** of electric vehicles, Tesla, a high-end brand, also has a big price reduction, but many people regret it after buying it, the reason for the price reduction is actually becauseTesla's quality has become no longer as good as before, especially the quality of the car's leather is greatly discounted, and there are other parts that have also had problems, and now many people are beginning to pay attention to Tesla's **, as long as this high-end brand begins to reduce prices, then people who want to buy Tesla have to think carefully, because many people have been criticized for quality problems, and the starting price of Tesla model3 is basically about 250,000 during each price reduction, which makes many people start to doubt, Tesla may have cut costs elsewhere, which is a bit misleading to consumers, and consumers should think carefully before buying.

1. Tesla aims to open up the Chinese market

The vice president of Tesla also responded in a timely manner, saying that there is no concealment and deception of consumers, and there is no so-called misleading consumers, and we aim to open up the Chinese market and let more people know about our Tesla brand.

Second, the price reduction is for **

As a high-end brand, Tesla has a great impact on the company's brand in terms of quality issues, but the company's strategy is still to reduce prices, in order to enhance the company's popularity.

Third, the epidemic relationship is not good

Car price reduction is actually a very common thing, and because of the impact of the epidemic, the company has suffered too many losses, and many unknown car sales sites have closed down due to poor sales, so there has been a wave of car price reductions, and Tesla is no exception.

I think it must be misleading for consumers, because once the price is reduced, it will increase the attractiveness of some buyers, and those who are not determined may buy.

The official reply is that there is no misleading consumers, but who knows what is behind it, anyway, as long as the product quality is good.

Tesla's sudden price cut may be misleading to consumers, but it is also possible that it is. The competitiveness is too strong, and only by reducing prices can we increase sales.

This should not be the case, Tesla's price reduction is only to better sell the vehicle, and every time the vehicle price is reduced, it will affect the owner who just bought it, which is an inevitable thing.

For Tesla.

The reason why it will announce a price cut is because for the current Tesla company, it is facing very large external competitive pressure, especially with the rapid development of the current economy, people's demand for new energy vehicles is also increasing, and for China's new energy vehicle companies, they are also constantly improving their technology, especially in recent years out of the encirclement of Chinese corporate brands, such as BYD.

Xpeng and NIO.

and other representatives of new energy companies, they are seizing the international market.

It also plays an important role, so in this case, for Tesla, he must further expand his international market, and he needs to achieve this goal by reducing prices. <>

First of all, external competition has intensified Tesla's transformation. First of all, for Tesla, he has been laying out the high-end field of new energy vehicles, and its involvement in the low-end market is still relatively small, but with the rapid reform of other car companies and the rapid popularization of new energy vehicles in recent years, then the entry into the low-end market is also an important problem that these new energy companies must face, so for Tesla, it must now lay out in advance and prepare for the future. <>

What's more, for the current Tesla, he is also facing a lot of technical bottlenecks, and the current low-end market is still in a blue ocean state. For an international brand like Tesla, it has accumulated enough brand advantages in the early stage. And the public's acceptance of Tesla is also relatively high.

Although there are some scandals for Tesla, these news have also increased Tesla's popularity to a certain extent. For most consumers, the first brand they can often think of when they mention new energy vehicles is Tesla. In such a market background, Tesla has a relatively good market advantage, so he must take advantage of this advantage as soon as possible.

Tesla's price reduction is actually not a Schrödinger-style price reduction, but follows cost changes. For automakers, the cost of producing 10 cars a year is not the same as the cost of producing 100,000 vehicles a year. Only when more cars are sold, the cost of building a car is likely to be lower and lower.

Because of the continuous cost in the first two years, Tesla's selling price continued, and Tesla recalled that this price reduction was mainly due to the cost, which had decreased.

Recently, according to online information, Tesla announced in the official ** that if Chinese users buy Tesla on September 30, then there will be a direct discount ranging from 8,000 yuan to 10,000 yuan. As soon as this news came out, it caused many netizens to discuss, Tesla as a new energy vehicle.

The leader of the enterprise, such a price reduction behavior is actually essentially to win over Chinese consumers.

Tesla, as the company with the most patents for new energy vehicles, has advanced production technology in the United States.

And in recent years, it has also transferred production technology.

In China, a car production plant was opened in China, and the intermediate cost of automobile production and consumption in China could be greatly reduced, and because the quality of Tesla's cars was particularly good, Tesla's vehicles have always been very popular. However, due to the fact that the ** of new energy vehicles is generally between 200,000 and 450,000, ** is still a bit high for many consumers, so for consumers to buy new energy vehicles, they will definitely choose a car with better quality, so that their money is particularly valuable, so Tesla's sales have always been an unshakable position in China.

Recently, due to the new crown epidemic, there have been several situations.

As a leader, Tesla will definitely take various ways to reverse this trend, so the national price reduction is to win over Chinese consumers, hoping that Chinese consumers can also ensure the purchase of vehicles during the epidemic. Only by reducing the price can more people feel that it is more affordable, so that it can drive the number of cars purchased, and Tesla can also earn more benefits from it.

On the whole, Tesla's nationwide launch of price reductions is obviously a marketing behavior, and the way through which companies take the initiative to make profits is to win over Chinese consumers and allow Chinese consumers to buy more Tesla cars.

Drive Tesla's car sales business.

As for the reason for the price cut, Tesla said that the company is willing to bear most of the tariffs to help more Chinese consumers reduce the cost of buying a royal car. In fact, it is to win over consumers.

In this case, it is purely to attract a certain number of consumers.

There is no doubt that Tesla's move is to woo Chinese consumers and inspire them.

In order to curry favor with consumers, Tesla China announced price reductions for all its products, with different price reductions for each car: the Model 3 series has a price reduction range of 10,000 yuan, the Model S series has a price reduction range of 10,000 yuan, and the Model X series has a price reduction range of 10,000 yuan. Family Sail.

Behind Tesla's continuous explanation, it is based on the following three considerations: first, it is to compete with fuel vehicles; the second is to show that Tesla's production has risen, and the price reduction is exchanged for the market; The third is to seize more markets and produce scale effects.

A few days ago, Tesla officially announced the price cut. In Chinese mainland, Tesla Model 3 and Model Y reduced prices by 10,000 yuan and 10,000 yuan respectively. Industry insiders believe that; Tesla's sharp price reduction shows that the industry competition is fierce, and it has opened the "involution" mode of domestic new energy vehicles.

This year, due to the influence of love, the report cards of most car companies are not satisfactory. The top two Tesla and BYD only completed 61% and 78% of the original plan of 1.5 million vehicles. Therefore, in order to surpass BYD and fuel vehicles, Tesla adopted the method of price reduction in order to complete the task before the year.

In the first three quarters of this year, Tesla has completed 60% of its goals, and in the fourth quarter, in order to successfully complete the task, it needs 600,000 new cars for the godfather, which is very difficult for Tesla. <>

Another reason is that the performance of traditional car companies in new energy is uneven. In the first nine months of this year, Geely's electric vehicle sales growth quadrupled, and the performance was very impressive. Geely's new energy vehicles have a layout in the mid-to-high-end, and it is believed that it will not be difficult to achieve this year's goal.

Great Wall Motors has completed more than 800,000 units in the first three quarters. There is still a lot of room for development, and if the follow-up efforts are made, there will be a good result. <>

Finally, the good news is that the pick-up cycle is shortened, so you don't have to wait too long. With the stability of the first chain, the pick-up cycle is greatly shortened. For example:

The lead time for Tesla's Model 3 has been reduced to 4-8 weeks. This is really good news for new energy car owners. Tesla's ability to attract consumers in terms of cost control is beyond the reach of many other car companies.

Other car companies will also make corresponding adjustments to their own plans. <>

The core reason for the price reduction is based on the strong capacity of the Chinese factory and the dispatch of employees to support the American factory. Just imagine, the price is high if the quantity is small, and the amount will naturally go down, and scarcity is dominant for the **.

In addition: but also thanks to the suppression of domestic competition, in fact, in the face of the rise of domestic brands such as Xiaopeng, Weilai, BYD, etc., Tesla's cake in China is getting smaller and smaller, which country's new energy vehicle brands have more than China? Not really.

Tesla has more than 4,000 stores in China, and the average daily order for a single store is four or five before the price cut, and it sells more than 10 tens of thousands a month. The distance is very close, and if you don't reduce the price to boost sales, you will only give more market share to competitors.

<> 260,000 in China and 360,000 in the United States, the cheapest people in the world to buy Tesla belong to our Chinese consumers

It is estimated that they want to win over customers, and the so-called routine is just the common idea of enterprises, and they want to get better development.

In the past two years, Tesla has been **** because of raw materials, but recently Tesla has continued to reduce prices, and Tesla responded because of the decline in raw materials.

Why is Tesla's price cut being resisted by consumers? Reducing prices is not more advantageous for consumers. In fact, after Tesla's localization, with the strategy of reducing costs every year, even if he does not reduce the price on the first, he will reduce the price from its product parts.

It is bound that the whole cost is reduced. However, announcing the price increase, I think it is a test of the acceptance of the Chinese people, and from the perspective of the company, it may be no problem. But in terms of integrity, there is an aversion to this company.

I feel that Tesla's ** is a bit like China**, one will fall, one will rise, and the play is the heartbeat.

As long as you buy it when the price is reduced, then when the price increases, you earn it.

In fact, if a commodity fluctuates too much and the frequency of fluctuation is too high, it will have a great impact on his sales.

After all, if you reduce the price, some consumers will wonder if the price has been reduced so much now, will it continue to drop again in the future. So, he may go from wanting to buy to waiting and seeing.

Although you are the owner of the goods, you have the power to set prices over the goods. However, price reductions and price increases will affect consumers to a certain extent.

Especially after the price increase, the impact is greater. After all, cars are not necessities, the same **, a lot of cars of different brands. Although Tesla's reputation has been quite popular in recent years. However, for consumers who are not familiar with this brand, in their eyes, you are a car seller.

So, you're **expensive, I don't buy it, there are other good cars waiting for me anyway.

To be honest, I can't understand Tesla's price reduction behavior.

As a consumer, after I buy your stuff, you drop the price without saying a word. At this time, I must have been very unhappy in my heart. Therefore, it is normal for consumers to ask Tesla for a reasonable explanation.

Of course, some people may think that if the price is reduced, the difference will be refunded. So what about the price increase, can the merchant ask to make up the difference?

Actually! If you want to reduce the price, you can, but the amplitude is too large, and no one can accept it. Tens of thousands, or even hundreds of thousands, are all silver spent in vain, and they are all their hard-earned money.

If the price is reduced by a few thousand, tens of thousands, I think that the owner may not be so excited.

But tens of thousands of yuan is not a small amount.

So I think Tesla's approach is undoubtedly ruining its own signboard, anyway, now, there are many people who are dissatisfied with him. If he doesn't pay attention to it himself, he can only hehe.