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According to the different ways of resource integration between enterprises, the resource integration methods divided by them do not include centralized integration.
a. Vertical integration.
b. Centralized integration.
c. Horizontal integration.
d. Platform-based integration.
Second, the introduction of resource integration:
1. Resource integration refers to the identification and selection, absorption and allocation, activation and organic integration of resources of different **, different levels, different structures and different recitation contents, so that they have strong flexibility, organization, systematization and value, and create a complex dynamic process of new resources.
2.Resource integration is a means of strategic adjustment of enterprises, and it is also the daily work of enterprise operation and management. Integration is to optimize the allocation of resources and obtain the overall optimum.
Third, the key points of resource integration:
1. Although mergers and acquisitions, joint ventures, agreement alliances, leasing and trusteeship, and the establishment of information sharing or trading platforms are all means of resource integration of logistics enterprises, the purpose of resource integration is nothing more than to enhance the service ability of side households with high number of customers, improve customer service levels and obtain better return on investment.
2. Although different logistics enterprises have different ways and means of resource integration in actual operation, there are still some common categories that need to be included in the vision of logistics enterprises. They are customer resource integration, capability resource integration and information resource integration.
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According to the different ways of resource integration between enterprises, the resource integration methods divided by them do not include centralized integration. Enterprise resource integration is a strategic decision for the long-term interests of the realization of the market, with the changes and development of the market, the various resources of the enterprise must be integrated and optimized, which requires a strong strategic coordination ability. Enterprises must set up dynamic strategic comprehensive indicators to timely regulate and control the resource capacity of enterprises, so as to improve the strategy of enterprises.
No matter how much resources of any enterprise are still limited, the enterprise should not only have resources, but also have the ability to make full use of external resources, so that the social resources can serve the development of the enterprise more and better. Some enterprises do not have a factory, no machinery and equipment, and even no employees of their own, but they can also produce products.
Of course, it is not really nothing, but it has made full use of the resources of the society to carry out virtual research and development, virtual marketing, virtual transportation and virtual distribution of fission (referring to equity and option system). Some enterprises carry out brain-body separation, and the enterprise only has personnel to organize and operate production, and only a few offices, but uses external land, factories, social technicians, management personnel, labor, raw materials, etc. to produce a large number of products. Therefore, in the process of marketing planning, we must always remind ourselves to broaden our horizons and make full use of a wide range of social resources.
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The second floor is good, first understand the company, this term includes too much, depending on what kind of company version it is used in, the valuation is marketing (business) or marketing director (talking about large companies). Wait until you understand the company's situation and have any questions, ask questions, explain the problem in detail, everyone will refer to it, I wish you all the best!
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What is the company? Don't let this name fool you understand the strength of the enterprise first.
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It is a relatively high-end professional management work, which is good.
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