How to build a labeling system? How are business labels structured?

The most widely used and well-known label system is the digital marketing module of the e-commerce platform, and in recent years, the rise of short ** platforms such as Douyin Kuaishou has also demonstrated the application value in the field of behavior and habits in addition to sales.

Why do you need to establish a private domain tag system?

Problems to be solved in the construction of the label system.

Common Labeling System Building Classification:

Three major label categories.

Examples of common static tags.

Examples of common dynamic tags.

Examples of common labels.

Commonly used is the RFM subdivision method:

RFM subdivision method.

RFM subdivision method.

Once you've got your tags in place, it's time to develop specific follow-up strategies for different levels of users:

Different user profile maintenance strategies.

The fundamental purpose of building user portraits is to gain insight into user needs and grasp user pain points, so as to guide the formulation of more scientific and effective operation strategies. A complete and clear user tag system should have the following characteristics: comprehensive, real-time, vivid, authentic and effective.

1. Comprehensive dimensions.

The comprehensive user portrait label system can comprehensively depict the basic attributes, social attributes, behavioral attributes, psychological attributes and other characteristics of users, so as to help inspire the ideas of product operation and broaden the cognition of product operation.

Basic attributes (gender, age level, region, etc.);

social attributes (income level, professional position, etc.);

behavioral attributes (shopping preferences, financial preferences, etc.);

psychological attributes (whether to advocate nature, pay attention to cost performance), etc.

2. Real-time freshness.

The market environment is changing rapidly, and user needs will continue to migrate and change, which requires apps to be able to timely understand the migration of user needs and respond quickly. Correspondingly, enterprises should also have strong data modeling and algorithm analysis capabilities to ensure the rapid output of portrait label data and guide product and operation personnel to quickly gain insight into the changes in user needs.

3. Authenticity and effectiveness.

The authenticity here mainly refers to the authenticity of the data source and the validity of the model, it is difficult to draw true and valid conclusions based on wrong data, and invalid (false) data can only generate invalid labels. Whether it's your own data or third-party data, pay attention to its authenticity.

Third-party data, you can consider choosing individual push and user operation, which not only provides third-party data support, but also supports the integration of APP's own data and individual push massive data, which can effectively improve the APP data labeling system, covering rich dimensions such as users' basic attributes, interest preferences, ** preferences, and offline activity scenes, so that the APP user portrait is more comprehensive and three-dimensional; At the same time, it provides a tag management platform to support self-creation, self-maintenance, and efficient management of tags by app developers and operators, and also creates a rich industry tag template library for developers, covering catering, FMCG, beauty, mother and child and other industries. The individual push and user operation SDK is free for a limited time, and you can register to log in to the Push Developer Center.

Free of charge. <>

User tagging system.

Hello. First of all, use software developed by a more reliable company.

Second, you can look for it.

Hope it helps.

Different business departments have different user contact points and service processes, such as marketing, sales, customer service, products, stores, etc., and can formulate corresponding management processes and specifications for the definition, design, approval, implementation, evaluation and iteration of labels based on the characteristics of their user contacts and services. Maximize the experience and initiative of front-line business personnel, and also reduce the irregular and overly subjective labels, especially the lack of massive real-time data foundation on the Internet in traditional enterprises, it is particularly necessary to manage the quality of data.

In terms of different business roles and implementation mechanisms, the lifecycle management of tags is different from mechanism to timeliness, and some business characteristics and contact channels, user tags have long-term and stability; However, some of the collected label features are short-term, timely, and scenario-based.

When a tag is detached from the business scenario, its application will reduce its applicability. A large and complete portrait of a person is of course instructive, but it cannot effectively influence and accurately serve users without the analysis of interactive scenes. A user's characteristics on one channel and ** may be similar to that of two people on another occasion, and the communication in one community circle and the topic in another circle may show different content interests.

When users tend to accept different products, services and information in different scenarios, the products and services we provide, the operation strategy and the way to influence users will inevitably be different. Chuangluo Technology is the first CDP customer data platform in China, which has outstanding performance in tag basic data integration, tag management, and customer portrait.

Sometimes when you are very busy at work, you will be very irritated if you can't find that business, Reed assistant classification tag type, after the business label is built, your work speed will also be improved quite quickly.

First of all, the expression tag vector is selected, whether it is HA or FLAG, HIS or EGFP, etc., and then determine the ** of the target clone protein coding DNA, you can buy it, or you can PCR it from the genomic DNA After PCR, it is necessary to connect the two together, first of all, select the enzyme cleavage site according to the expression vector, then enzymatically digest the PCR product, then purify the enzyme cleavage product, and then use ligase to connect the vector with the current DNA, and then purify it.

The development of different labels is just to facilitate the later when we look for a little more convenient, not only business labels, but also through Reed assistant to classify what you need and label it for easy finding.

We will have different tags for each job, so we use Reed's assistant to do it when we build tags, etc.

Whenever the work is complicated, I feel that having a label will simplify the work content, so it is generally more convenient to have a label, like Reed Assistant has the function of automatic labeling, which is a lot more convenient to use.