Which model should Shopee do now?

The first is the distribution model: if you go back to 18 or 19 years. The distribution model is feasible.

At that time, Shopee was still in its infancy, and Shopee had a great demand for sellers and a great demand for categories. At that time, the policy of the platform was that no matter what product you put on, I would give you traffic and help you push it. Sellers only need to continuously launch new products to be able to get platform traffic.

Naturally, the order will be issued. For the current shopee market, product categories tend to be perfect. What is needed is a quality product.

Now that it is new, the platform does not have traffic support for you. Naturally, it is difficult to place an order.

The second is refined operation: what is refined operation? Combined with the analysis of market, channel, and user behavior data, targeted operation activities for users to achieve the purpose of operation (this operation purpose can be more user retention, higher conversion, and even attract more users to eat in your restaurant), we call it refined operation.

To put it simply, from the perspective of traffic, refined operation is to maximize the value of traffic, and from the perspective of users, it is to watch people cook.

First, the selection. First determine a large category, such as **, 3C, auto parts, etc. Then go to narrow down the crowd and refine the characteristics of the crowd.

For example, we choose **class**, which can be narrowed down to underwear, which is divided into many styles and sizes. Such as: plus-size underwear.

For the fat MM population, when we make plus-size underwear, we can expand horizontally, such as: plus-size T-shirts, etc.

2. Store decoration and marketing.

Here are the points that need to be decorated: avatar, name, background image, banner image, product category, main image of the product, title, details, etc. Both PC and mobile devices need to be decorated.

Marketing: coupons, attention gifts, store self-marketing activities, discounts, package discounts, etc.

Platform activities, mutual likes and fans, ShopeeFeed, live broadcast, off-site drainage (Facebook, YouTube), etc. Paid traffic comes from platform ads, off-site platform ads, etc.

In 2021, Shopee has passed the period when you can place orders when you can buy goods, but now it is still a very good period, there were few sellers before, and now there are few sellers who can play. Now you'll be able to stand out from the crowd of sellers. Now there should be a lot of novice sellers who are still doing distribution, and there is neither an order nor a traffic, so it is okay to consider transformation!

Refined operation is not just as simple as my above sentence overview, the above is to hope that all sellers have a cognition and understanding of refined operation.

Three business models for new stores.

Shopee is an e-commerce platform in Southeast Asia and Taiwan, China.

Founded in Singapore in 2015 and headquartered, it has since expanded to seven markets: Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Shopee has a wide range of products, including consumer electronics, home furnishing, beauty and health care, mother and child, clothing and fitness equipment, etc.

Advantages of the Shopee platform.

1. Support sellers to operate multiple stores.

Unlike other cross-border e-commerce platforms, Shopee supports each seller to open 3 stores in one site, and each site can open a store, as long as the conditions are met. It can be better to increase ** and sales.

2. Support the distribution mode.

At present, Shopee will not prohibit sellers from distributing goods, so that for novice sellers, it is faster to place orders, and it can also save certain operating costs.

3. There are warehouses in China.

Shopee has several warehouses in China, which can help domestic sellers prepare goods without having to ship them through international express, which can save a transportation cost and improve the transportation efficiency of products.

4. No deposit is required.

To open a store on Shopee, sellers do not need to pay a deposit and annual fee; Moreover, there is no commission for the first 3 months of the new store, and a certain site commission is charged from the fourth month.

The characteristics of shopee e-commerce platform are more obvious, and there are many advantages, if you want to do cross-border e-commerce in Southeast Asia, you can consider shopee. At present, the development trend of shopee e-commerce platform is also relatively good, but everyone should also choose according to their actual situation to see if it is suitable to open a store on shopee, so as to do it better.

Shopee's personal store opening conditions are more than 3 monthsCross-border e-commerceExperience. Have a legal enterprise business license registered in Chinese mainland or Hong Kong, the products meet local export requirements and local import requirements, and have a legal enterprise or self-employed person registered in Chinese mainland or Hong Kong.

License. <>

Shopee personal store opening precautions

The original and copy of the company's business license can be used, and the legal person holds an ID card.

The original price on the front and back**, the main domestic trade store link and the recent turnover show the number of orders, you need to submit 3 pieces of information to apply for shopee stores, and the first time you submit application materials, you need to fill in three parts of the information, contact information, company information and store information.

If the web page cannot be submitted multiple times, you can try a new web page or save the draft first, and then click Submit, it is recommended to use Google Chrome.

As long as this step is completed, the shopee entry information we need to fill in has basically been completed, and what we need to do now is to regularly check the mailbox, shopee official sent us a welcome store success email.

The materials are different, the degree of automation, the small factory omits some testing links, and after a few hands in the middle, there is always a cheaper source of goods. So the profit is ***. What is bought is not sold.

This estimate is the cost of membership, and members can earn a lot of money without relying on the cost of making money from goods.

Because their purchase cost itself is relatively low. So there is still a profit in the middle. And you can also earn part of the advertising costs.

Pretty good.

As Lazada's biggest competitor in Southeast Asia, Shopee has performed particularly well in the past two years, especially in the Malaysian, Taiwan, and Indonesian markets. In shopee, which is not fully mature, small and medium-sized sellers can still occupy the last place now to settle in.

Shopee's current algorithm is quite conscientious, as long as there are more new products, and efforts are made to do a good job of reviews and likes, there is still traffic. Don't spend money to buy traffic, it's easy to do 30-50 orders at sunrise in a down-to-earth manner, and it's normal for powerful sellers to have hundreds or thousands of daily orders!

Shopee, an e-commerce platform in Southeast Asia, is currently the largest e-commerce platform in Southeast Asia.

After several rounds of financing, it covers Singapore, Malaysia, the Philippines, Taiwan, Indonesia, Thailand and Vietnam. In 2017, Tencent was listed on the New York Stock Exchange, with 40% of the shares, and the total trading volume in 2018 reached 10.3 billion US dollars, a year-on-year increase.

Southeast Asia has a population of 600 million, with a huge population base. More than 50% of them are under the age of 30! Due to the young population structure and rapid economic development, Southeast Asia is currently considered to be an e-commerce sector with great potential.

However, e-commerce sales in Southeast Asia account for only 1-2% of total social sales. At present, China's e-commerce sales have reached 15% of total social sales. The growth space of the e-commerce market in Southeast Asia is self-evident.

Shopee invited the Korean girl group Black Pink to endorse the advertisement, with more than 8 million followers in the Shopee community and more than 60 million fans on the platform. In addition, China's import and export policies have been continuously improved, which has promoted the rapid development of cross-border e-commerce.

China's cross-border e-commerce exports lead the world in terms of manufacturing base, e-commerce service ecology, policies, and industrial experience, and have gradually become a new driving force for the world. In the past five years, the proportion of China's cross-border e-commerce exports in foreign trade exports has risen to more than one trillion yuan as of 2018.

At present, the development trend of Shopee is still relatively stable and moving forward, and Shopee has maintained growth since its establishment. In 2018, Shopee GMV reached $10.3 billion, a year-on-year increase. In the first quarter of 2019, Shopee's quarterly GMV increased year-on-year, the total number of orders increased year-on-year, and the number of APPs exceeded 200 million.

It can be seen that Shopee's development speed is amazing, just like the ** ten years ago, with large customer demand and few sellers. At present, Shopee has preferential policies for new merchants, and it is also greatly supported. It can be seen that the timing is just right, if you want to know more about cross-border settlement, you can add me to WeChat to talk in detail:

Diletao I am Shopee Cross-border Investment Manager.

There is no problem with the platform, the key is what do you want to gain as a platform?

We have customers who currently make Shopee with a monthly income of more than 200,000 yuan, and there are only 2 orders in a month, and a ...... that only makes a single in 2 months

It's all about how you think and how you do it.

Generally speaking, the way to open Shopee is: register on the Shopee platform - choose Shopee preferred warehouse freight forwarder - the buyer places an order for delivery.

It's as simple as that.

It's okay to do it with your heart.

1. In-station drainage - category.

1) Focus on cost-effective trendy products in product selection, and timely grasp the hot products for sale;

2) Selection according to the target customer group: 60%-70% of the users are young women who pay attention to cost-effective trendy products;

3) Select products according to key categories: popular shoes, beautiful clothes, beauty and health care, maternal and child products, watch accessories, home decoration, and men's clothing.

Optimize product names and descriptions: Optimize product names and descriptions based on hot search terms and tags (popularsearches): Through hot search terms, sellers can learn about hot-selling products and optimize product descriptions according to hot search words, so as to improve the product search rate; Hashtag:

Sellers can add popular tags to product descriptions to increase product rates.

3. Upload goods in small batches and time periods:

4. Push:

On the My Products page, you can click on "BoostNow". Within 4 hours, you can select **5 products, and the system will put the product at the top of the corresponding category page for display.

5. Off-site drainage:

Sellers can establish accounts on Facebook, Instagram, Line, YouTube, TikTok and other social networks, regularly publish new store news or event information, expand the fandom and at the same time, they can direct ** to their own stupid stores.