What are the five key points of creating a personal IP?

What are the advantages and significance of creating a personal IP?

First: What is your monetization model?

Different monetization methods have different operating models;

For example, if you want to run an offline studio, the theme and content you shoot almost must revolve around the content of the studio, the environment, atmosphere, and what it can bring. This is your main idea.

And if you only want to monetize your personal IP online, the protagonist is yourself, your products, your life, your everything, this is the core.

If you want to run a clothing studio, try to find people who have experience in running a clothing studio to learn; If you want to monetize the parent-child industry, try to find people in related fields to learn; If you want to be a beauty blogger, please give priority to the big names who are good at the beauty industry. As the saying goes: the layman looks at the lively, and the insider looks at the doorway.

Thirdly, persistence and luck are important;

Some friends often say: Look, the content of the topic I posted is very different from whoever is it, and even better than the other party's content, why is it tepid? In addition to weight, there is also a very important one is luck; Don't ignore the presence of luck, but don't rely too much on luck either.

You do your best, use the right method, and stick to what you have to do, and time and results will give you the answer.

One is that he doesn't know how to promote himself, and only waits for people's excavation and appreciation; The second is that before waiting for the excavation and appreciation of others, he retreated first.

Fourth: Listening and understanding and doing will be two different things;

In recent years, the most heard is: one day you have time to tell me about operations. It seems that it will take 2-3 hours to understand the monetization matter.

You have been studying junior high school classes for three years and high school classes for three years, why haven't you been admitted to Tsinghua University and Peking University? Listening to the answers for 2-3 hours, I want fans to grab a lot of money and immediately earn more than 10,000 a month? That's a lot of money, isn't it?

Fifth: Don't give up too easily;

Sometimes, you may have just signed up for a course and found that it was useless to finish it. However, this may be because the self-awareness is too low, the teacher's level is too high, and they don't match each other well; Or your education level is very high, the level of teachers is too low, and they are too compatible with each other; Just like a primary school student, if you are looking for a doctoral supervisor to study, there will be a difference that needs to be reconciled in the middle; Or, the course is too boring to listen to. These situations can happen, but every time you sign up for a class and every time you study, it will lay a foreshadowing in your heart, and eventually become the only way for you to grow.

There is no road in vain in life, every step counts.

The three major elements of creating a personal IP are to confirm one's own positioning, confirm the audience, and create content output.

1. Confirm your positioning.

The first thing to do is to position yourself and clarify your professional expertise. Don't want to do everything, it's hard to build your own personal brand IP. Therefore, if you want to build a good personal brand, you need to focus on positioning, so that others can think of a keyword and immediately think of you.

2. Confirm the audience.

Once you have a clear positioning, it will be relatively easy to identify the audience of your IP. When identifying the audience, it can be considered from age, gender, hobbies and other aspects. Creating content based on audience differentiation will do more with less.

3. Content creation output.

To build a personal brand, the core is content creation output, so it is a very important step to often output and create content, and output some dry goods that are valuable to fans and in need, no one will pay attention to a personal brand without strength, so constantly creating output content is the core.

How to monetize your personal IP

1. Publish soft articles, and realize them by publishing soft articles to promote products, generally how much money you get for sending an advertorial, and there are also settlements based on sales and click-through rates.

3. Advertising, when you have a certain number of fans, there will be advertisers who take the initiative to find cooperation, so as to obtain advertising revenue, and the advertising will be determined according to the number of individual fans.

4. Live streaming, live streaming or commission delivery, you can sell things through live streaming and get a certain sales share or commission.

5. Live broadcast reward, perform various talents through live broadcast, and get a certain amount of income through fans to brush gifts, but it feels like a trick in the past.

Building personal IP is: creating personal intellectual property.

IP was originally an abbreviation of "intellectual property" in English, which literally translates to "intellectual property", which has been extended in the Internet industry.

The "IP" in the Internet industry can be understood as the collective term for all famous cultural and creative works (literature, film and television, animation, games, etc.). In other words, IP at this time only represents the copyright of intellectual creations, such as inventions, literary and artistic works.

By extension, the content that can be used only to break free from the shackles of a single platform, obtain traffic on multiple platforms, and distribute content is an IP, which is a "stalk" or "phenomenon" that can bring effect, and this "stalk" can play an effect on various platforms, so IP can also be said to be a product that can bring effect.

What is IP? How do ordinary people create personal IPs? It's not that you won't, it's that you don't understand

Many people now know the word IP, but unfortunately, they don't understand it at all, they can't use it, and they can't stick to it. Do you not understand the meaning of IP too much? Or do you really not know where to start? Actually, I think it's the former.

Let's first understand - what is IP?

If you want to make a difference in a field, you think about it firstWhat are your strengths in this field?

Many people feel that they have no specialty, so what should I do?

The fastest way to do that is to imitate. Find a distinctive peer, what type of person he does, you just follow it.

Imitation does not mean plagiarism, we draw on ideas, and directions.

More of itDifferent ordinariness can make people remember you more and stand out from the crowd.

That's IP

This is the case with any self-leading platform, and it is the truth here.

In the end, of course, the topic that can never be left is persistence, and building IP is definitely not something that can be done overnight. Persistence is one of the necessary ways to succeed.

Creating a "personal IP" is to amplify a person's own characteristics (including personality, image, skills, etc.) and "label", and then use some specific channels to promote and publicize, and after having a certain "fan" influence, you can consider making a profit and providing a certain service to generate benefits.

What IP are you talking about? The IP on the computer is independent, and it is generated when you pull the network cable, which is equivalent to your address. A family is different and fixed, but through the transfer of equipment, PPTP equipment can change the IP address, including similar middlemen companies can be found on the Internet to do this kind of thing, I hope to help you.

Creating a "personal IP" is to amplify a person's own characteristics (including personality, image, skills, etc.) and "label", and then use some specific channels to promote and publicize, and after having a certain "fan" influence, you can consider making a profit and providing a certain service to generate benefits.

IP is originally an address, which is a place that people are familiar with, such as Beijing and Shanghai. Then, creating a personal IP is creating a person's own address. When people hear this IP, they know that it is so-and-so, which is to build itself into a phenomenal culture or trend.

It's just like today's idols.

To put it simply, personal IP is what people often call "human design" nowadays.

In any field, the path to high income is to position yourself as an expert.

In fact, experts are also a type of personal IP.

So, more generally, whether it is now or in the future, in any field, the path to high income is:

Create your own personal IP.

With the development of society, there will only be two kinds of people in the future:

People with personal IPs.

People who don't have a personal IP.

Those who have IP are creators, and those who do not have IP are consumers.

People with IP create works, and people without IP consume works.

People who don't have IP consume works created by people who have IP.

Wealth is created, not consumed.

Therefore, it is a law and an inevitability for creators to get richer and richer and poorer for consumers.