How to explain the long tail theory of search .

In the main keyword or target keyword, add some modifiers, or regional words, such as: computer accessories, the key to the goal, can be extended: Shenzhen computer accessories, computer accessories wholesale, computer accessories network, computer accessories wholesalers, and so on long-tail keywords!

Long-tail keywords, customer search purpose is more obvious, but relatively speaking, the search volume is relatively small, and the traffic is naturally less, this kind of long-tail keyword conversion rate is generally relatively high, and it is easier to do in ranking!

The long-tail theory suggests that the future of business and culture does not lie at the head of the traditional demand curve that represents the "best-selling goods"; It's the long tail that represents "unpopular goods" that are often forgotten. For example, a large bookstore typically has 100,000 books, but a quarter of book sales in the Amazon web store come from books ranked after 100,000. The proportion of sales of these "unpopular" books is growing rapidly, and it is estimated that they will account for half of the entire book market in the future.

This means that when consumers are faced with unlimited choices, there have been major changes in what they really want and the channels they want to obtain, and a new set of business models has also emerged. In short, the unpopular products involved in the long tail cover the needs of almost more people, and when there is a demand, more people will be aware of this need, so that the unpopular is no longer unpopular.

<>1. The long-tail theory is a new theory emerging in the Internet age, proposed by Chris Anderson, an American;

2. The long-tail theory refers to the fact that as long as the storage and circulation channels of products are large enough, the market share occupied by products with low demand or poor sales can be comparable or even greater than the market share occupied by a few hot-selling products, that is, many small markets converge into market energy that can match the mainstream;

3. People often think that mainstream and best-selling goods have room for development and more value. The long-tail theory is to subvert this bias, conduct in-depth market mining, and extend the business tentacles all the way to the depths of consumer demand.

Because the marginal cost is greatly reduced, Internet companies can meet people's individual needs at scale. There are three prerequisites for the establishment of the long-tail effect: first, there is no display cost, and the marginal cost is almost zero; Second, breaking geographical restrictions, small needs can be collected to form large demands; Third, the individual needs of customers can be met at scale.

For small enterprises to apply the long-tail effect, it is recommended to use two simple methods: one is to use a large platform to make niche explosive products; The second is to use multiple teams to do rapid individuality.

The law of the long tail is a subversion of the law of 20 80, the law of 20 80 refers to the fact that 80% of the profits often come from the 20% of the best-selling products, according to the long tail theory, those who are not in high demand, the sales of 80% of the products or users contributed by the total sales and profits, do not necessarily lose to the 20% of the products and users in the head, so we can not ignore the market in the long tail, and the 20 80 law recommends not to waste time on this part of the long tail.

1. The long-tail theory refers to the fact that as long as the storage and circulation channels of products are large enough, the market share occupied by products with low demand or poor sales can be comparable or even greater than the market share occupied by a few hot-selling products, that is, many small markets converge into market energy that can match the mainstream.

2. In other words, the sales volume of the enterprise does not lie in the head of the traditional demand curve that represents the "best-selling goods", but the long tail that represents the "unpopular goods" that are often forgotten.

1. The long-tail theory is a new theory that has emerged in the Internet era, due to the factors of cost and efficiency, when the places and channels for commodity storage, circulation and display are wide enough, the cost of commodity production has dropped sharply so that individuals can produce, and the cost of sales of commodities has decreased sharply, almost any product that seemed to have very low demand before, as long as it is sold, someone will buy it.

2. The common market share occupied by these products with low demand and sales volume can be equal to or even larger than the market share of mainstream products.