International Marketing Issues!!! Ask for help 10

FYI.

1. True/False Questions (4 questions in total, divided into points).

The part of the brand that can be referred to in language is a brand logo. (False) True False.

The product life cycle refers to the market life cycle of a product. (Correct) True, False.

The skimming pricing strategy is usually a long-term strategy. (False) True False.

Marketing theory believes that the minimum price of the product depends on the market demand of the product, and the most standard depends on the cost of the product. (Error).

True False.

2. Multiple-choice questions (3 questions in total, divided into points).

An (ABCD) strategy can be adopted when adjusting the product mix.

Expand your product portfolio.

Downsizing the product portfolio.

Product line filling.

Modernization of the branded product line.

Factors that businesses should consider when developing a communication (**) portfolio are ( ace ).

Communication (**) Objectives.

Communication strategy. **Budget.

The type of product market.

The stage of the product life cycle.

Businesses adopt a penetration pricing strategy (BC) when pricing new products.

The investment can be quickly recouped.

It is conducive to quickly opening up the sales channel of the product.

It can bring high profits.

It can effectively exclude competitors from entering the market.

It is not conducive to market development.

3. Multiple-choice questions (3 questions in total, divided into points).

The strategy of giving a certain discount to customers who pay on the agreed payment date and a larger discount to customers who pay in advance is a (b) strategy.

Quantity discounts. Cash discount.

Deal discounts. Promotional discounts.

Enterprises often conduct ** to consumers through discount coupons, free trials, etc., which belongs to (c).

Ad**. Personnel pitching.

Sales promotion (sales promotion).

Public relations. According to the number of transit links in the circulation process of goods, the channels are divided into (b).

Direct and indirect channels.

Long and short channels.

Wide and narrow channels.

Intensive distribution and exclusive distribution.

Personal opinion: For the sake of understanding, the Japanese proverb can be explained by another proverb: a gun shoots a bird.

That American proverb can also be explained by another proverb: a crying child has milk. Personally, I don't think these two sentences fully reflect the cultural background of the two countries.

But we can analyze a little bit from this: First, the Japanese emphasize the spirit of wholeness, emphasizing the operation of neat norms, so that people or things that come out will be regulated by the system. Americans are different, since the founding of the country in 1776, the United States has only existed in the world for more than 200 years, and the cultural accumulation is very small, so their culture is the pluralistic culture of the colonial era, emphasizing freedom and individuality, so the more individual people or things in the United States, the more attention and encouragement they can get.

According to the characteristics of different nationalities, the marketing strategy will definitely be different. If it were me, I would do the opposite. Individuality is highlighted in Japanese marketing (Kazuo Inamori's Kyocera Corporation), while commonality is highlighted in marketing to Americans (integrated marketing by Obama's team, campaign slogan:

yes,we can !) can have a noticeable effect.

FYI.

The question is not here to ask, it is done by yourself haha.

Whether it is a price adjustment or not should be analyzed from the external and internal environment. The external environment is the reaction of competitors and consumers to price adjustments. Whether the competitor's ** has been adjusted, if the price is adjusted, whether consumers can accept it, and what is the acceptable range.

There is also the internal environment, whether the cost of raw materials and labor has increased, and what kind of reaction the seller may have after the price adjustment, which are all very important.

There are only two ways to increase the company's revenue, open source and throttling. Open source is like improving a product**, or developing a new product, or opening up a market. Throttling is internal savings, such as sorting out processes to see what can be saved. Something like that.

Watch and see what happens. Price adjustment is a sensitive matter. Look at the development of the enemy's situation and then adjust the price as appropriate.

Analysis of the important external environmental impact of the necessary human resources conditions and product and labor market conditions for the production and operation activities of the enterprise. Current situation of China's population and environment:

1) The disappearance of the demographic dividend;

2) accelerated population aging;

3) an imbalance in the ratio of male to female populations;

4) imbalance in the urban-rural population;

The characteristics of this demographic environment change make enterprises face the following problems:

1) The working-age human resources market is shrinking, and enterprises are facing difficulties in recruiting workers;

2) The market for human resources with vocational skills and literacy is tight, and there is a large gap in enterprises;

3) The regional differences in human resources obviously limit the employment of enterprises in the regional market;

Corporate marketing propositions propose solutions to the externalities of the marketing environment

1) Enterprises avoid labor-intensive areas through the analysis of the macro environment and conform to the trend of industrial transfer;

2) Expand the buyer channels of the human resources market (school orientation, human resources intermediary, training centers, government-enterprise cooperation, etc.);

3) Establish and improve the welfare system of the enterprise, and attract talents through the core values of human resources through corporate culture and humanistic care;

It is recommended to start with the age and structure of the population: for example, the aging of the population and the only child are targeted for marketing.

Since the founding of the People's Republic of China, relative to the concept of more children and more blessings in traditional Chinese culture, due to the country's support for family planning, the population is gradually aging, although many places have not been fully implemented, but still can not hide the deepening trend of China's aging.