Definition of Viral Marketing What is viral marketing

Viral marketing (viralmarketing, also known as viral marketing, viral marketing, gene marketing or nuclear marketing) is a kind of network marketing method that is often used for promotion, brand promotion, etc.

The term "viral effect" was first proposed by Nintendo President Urusu Yamauchi,[1] meaning that some excellent works were not noticed by the world at the beginning of their release,[1] but over time, the good reputation of players made them gradually popular. [1]

In other words, by providing a valuable product or service, "let everyone tell everyone", and through others to promote for you, the role of "marketing leverage" is realized. Viral marketing has become the most unique means of online marketing, which is successfully used by more and more merchants and **s...

Viralmarketing refers to the use of existing social networks to enhance brand awareness or achieve other marketing purposes through a viral transmission method similar to pathology and computer aspects, that is, a self-replicating viral transmission process. Viral marketing starts from the source of information, and then relies on the spontaneous word-of-mouth publicity of the auction to achieve a kind of rapid snowball communication effect. It describes a messaging strategy that is called viral marketing in economics because it acts like a virus, using a fast-replicating approach to reach thousands, hundreds of audiences.

What is Internet Viral Marketing? Viral marketing is the dream pursued by the sales staff of Yingwang Royal Sales, because it can reach more people with a smaller investment. This marketing method uses the enthusiasm and network of the public to spread and spread the marketing message like a virus, quickly replicated and spread to tens of thousands, millions of viewers.

This marketing method is often used for promotion and brand promotion, etc., and is successfully used by more and more merchants and brands. Viral marketing can also be counted as a type of word-of-mouth marketing, which achieves the purpose of publicity through communication between groups, so that people can build up knowledge about services and products. Since this kind of communication is carried out spontaneously among users, it is a kind of network marketing method with low cost and low bond.

Viral marketing is a commonly used network marketing method, which is often used for promotion, brand promotion, etc.

Viral marketing uses the principle of user word-of-mouth communication, on the Internet, this "word-of-mouth communication" is more convenient and can spread as quickly as a virus, so viral marketing becomes an efficient way of information dissemination, and because this kind of communication is carried out spontaneously between users, it is almost a cost-free means of network marketing.

The so-called "viral network marketing" is through the user's word-of-mouth propaganda network, the information spreads and spreads like a virus, and uses rapid replication to reach thousands and millions of audiences.

In other words, by providing valuable products or services, "let everyone tell which bright everyone" and through others to promote for you, the role of "marketing leverage" is realized.

Viral marketing has become the most unique means of network marketing, which is used by more and more businesses and the most successful use of traditional marketing is often the passive acceptance of product information by customers, and the concept of traditional marketing can be simply called interference marketing.

The usual way is to try to increase the sound of the message, expecting that the louder the voice, the higher the probability of being heard; Second, the cost is high, but the desired effect is difficult to achieve.

According to industry insiders, "You can't sell something to someone who doesn't want to listen to you."

Diametrically opposed to traditional marketing methods, viral marketing is mostly based on inducement, while promoting products, it is more important to give customers the selection, use, maintenance, authenticity and other related knowledge of similar products, and also provide consumers with entertainment activities, salons and other places to live.

The core of such a pyramid scheme is to give people a reason to listen willingly, and then create a mechanism for the spread of the concept virus.

The future belongs to marketers who build platforms, define programs, and get interested people to market to each other.

Activate the customer network, then step aside and let them talk.

For example, car enthusiast clubs, etc., let people with common interests have a home online, and as soon as they go online, they can't help but go there.

Over time, a strong dependence on this ** has formed.

Viral marketing is not a new concept, it is not different from what people usually say "word of mouth" and "relationship marketing", the difference is only that viral marketing is more used in Internet marketing.

In fact, in the United States, many traditional companies are now aware of the impact of viral marketing and have combined it with traditional marketing models, and some companies have even used it as a core strategy for product promotion and brand building.

With the rapid growth of Li Kuan on the Internet, there are more and more ways of "viral marketing", such as funny animation, **, text, free discount coupons, free mailboxes, etc.

Classic animations such as "A Gui", "Chinese Doll", "Rogue Rabbit" and so on make businesses make a lot of money.