Why should online game names be trademarked?

Once you have registered your company, why do you need to register a trademark? Welcome to follow, like, next wonderful content recommendation, please send private messages for business handling, many bosses said, my company has just registered, the name is used first, and then the company will become bigger, and then to register the trademark, and even more, my company is very small, there is no need to register a trademark. This notion is wrong.

Because when you use it, it may be on the road of infringement, and if someone else registers first, they can sue you for infringement. Let's follow along to find out why register a trademark? The word trademark is a foreign word, in English"trademark"。

Trademark refers to a visible sign composed of words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements, which are used by producers and operators on goods and their packaging or service marks in order to distinguish their own goods or services from the goods or services of others"Trademarks are the best salesmen who can't speak. "One sentence summarizes the greatest use of a trademark Any trademark represents the intrinsic quality and standards of the specific product to which it is attached, and to a certain extent indicates the quality responsibility of the producer or operator for the product, so as to ensure that consumers can choose and identify the product with the trademark in the similar products that compete with each other Therefore, the trademark is an information resource, has the function of creating value, and is well known to consumers through the extensive publicity of the trademark, opens up the market, and brings benefits to the enterprise The trademark is not registered, It will not only cause damage to its economic reputation, but also likely to infringe on the exclusive right to use the trademark of others, which will affect the normal production and operation of the enterprise and cause unnecessary losses.

1. The user does not enjoy the exclusive right to use the trademark The trademark is unique and exclusive, and the enterprise without a registered trademark does not have the exclusive right to use the trademark. Investing a lot of advertising in the early stage will be recognized by consumers, but because you have not registered this trademark, others can also use your trademark brand, which is equivalent to being used by everyone. This will affect the essential role of the mark in indicating the goods** and will also adversely affect the quality and reputation of the goods represented by the mark.

After the trademark is registered, no one else is allowed to use the same or similar trademark to promote similar products 2. There is a high risk of being preemptively registered The Trademark Law stipulates that the principle of first-to-apply for trademark registration in China is adopted. If your trademark is preemptively registered by others in the process of use, then people have the right to let you stop using the trademark after successful registration, so the impact of your early hard publicity is to make wedding dresses for others 3. It is easy to infringe on the rights of others Since your trademark has not been registered and reviewed, if you find that the trademark you use is the same or similar to the trademark previously applied by others during use, then you constitute an infringement of the trademark of others 4. It cannot become an intangible asset Since your trademark has not been registered and reviewed, If you find that the trademark you are using is identical or similar to the trademark previously applied for by someone else, then you are infringing the trademark of someone else.

Legal Analysis: There are the following categories: 1Class 9, computer game software, audio and video files, mouse pads, cartoons, computer application software, computer programs (software), and computers are used in conjunction with computers.

Wrist pads, **game cards, laptop special bags. 2.Category 41, providing ** games on computer networks, layout design other than advertising, film production other than advertising, electronic desktop layout.

3.Class 42, Heng Zheng Computer Programming, Computer System Design, Computer Software Design, Computer Software Update, Computer Software Maintenance, Computer Program Copying, Computer Software Installation.

Legal basis: Article 3 of the Trademark Law of the People's Republic of China A trademark approved and registered by the Trademark Office is a registered trademark, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; The trademark registrant enjoys the exclusive right to use the trademark and is protected by law. For the purposes of this Law, the term "collective trademark" refers to a sign registered in the name of a group, association or other organization for use by the members of the organization in commercial activities to indicate the user's membership in the organization.

For the purposes of this Law, the term "certification mark" refers to a sign controlled by an organization that has the ability to supervise a certain kind of goods or services, and is used by an entity or individual other than that organization for its goods or services to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services. Special matters concerning the registration and management of collective trademarks and certification marks shall be prescribed by the administrative department for industry and commerce.

Legal basis: Civil Code of the People's Republic of China

Article 120:Where civil rights and interests are infringed upon, the infringed party has the right to request that the infringer bear tort liability.

Article 183:Where the protection of the civil rights and interests of others causes harm to oneself, the infringer bears civil liability, and the beneficiary may give appropriate compensation. Where there is no infringer, the infringer has escaped, or is unable to bear civil liability, and the victim requests compensation, the beneficiary shall give appropriate compensation.

Article 1167:Where the infringing act endangers the safety of others' persons or property, the infringed party has the right to request that the infringer bear tortious liability such as stopping the infringement, removing obstructions, and eliminating dangers.

Article 1168:Where two or more persons jointly commit tortious acts, causing harm to others, they shall bear joint and several liability.

Class 42: Computer programming, Computer System Design, Computer Software Design, Computer Software Update, Computer Software Maintenance, Computer Program Copying, Computer Software Installation.

Class 16:Comic books, document sets, albums, posters, stationery, folders, stationery boxes (stationery), transparent soft sheets (stationery), printed publications, cardboard.

Class 28:Stuffed toys, toy modelsToys, playing cards, playing cards, large building blocks, swimming rings, ** with scratch cards, scale model kits (toys).