How much do you know about network marketing, take you into social marketing

1. Brand marketing.

The platform is operated on behalf of the platform.

Operation: Differentiated positioning (competitive product analysis, market analysis, industry analysis, SWOT analysis).

Content operation - creativity, copywriting, H5 page design, typography optimization, optimization.

Data Operations. **Reading data analysis (**open channels, comparison of the number of readings of each article, reading ** rate, reading collection rate).

Weibo agency operation.

Operation: Differentiated positioning (competitive product analysis, market analysis, industry analysis, SWOT analysis).

Content operation - blog post creation, blog post publishing.

Data Operations – Data Analytics.

Fan data analysis (number of followers, fan activity).

** Operated on behalf of others.

Structure and content layout optimization, optimization.

All kinds of small and medium-sized classification majors, with good inclusion effect**.

2. Performance marketing.

1. High ** effect:

SEM operates SEM accounts on behalf of others.

Know: WeShare's professional Q&A team scientifically sets up Q&A, so that Q&A marketing can truly reflect the effect and bring traffic and quality.

2. Attract fans.

Micro-bargaining, micro-grouping, micro-form, help voting, answering questions, and displays.

Large promotion. Abundant tuba resources.

Industry + region targeted matching large number delivery.

Straight hair, **, etc.

Weibo account promotion, blog post promotion, event promotion.

Moments local ads.

Forum Marketing. Popular forums; Random forum.

Forum Marketing. Publish popular forums with story advertorials to lead to products or activities;

Publish random forums with product names and event guidelines.

3. Promote sales.

Moments card and coupon ads.

Design of the inside and outside pages of the card and coupon advertisement.

Micro-bargaining, micro-grouping, micro-form.

Information flow LBS store orientation.

Accurate to the house number.

**Sales function building.

Network marketing is produced with the entry of the Internet into commercial applications, is an integral part of the overall marketing strategy of the enterprise, is to achieve the overall business objectives of the enterprise, with the Internet as the basic means to create an online business environment of various activities. Among them, a variety of means can be used, such as e-mail marketing, blog and microblog marketing, online advertising marketing, ** marketing, ** marketing, bidding promotion marketing, SEO optimization ranking marketing, etc. Generally speaking, all kinds of marketing activities carried out with the Internet or mobile Internet as the main platform can be called integrated network marketing.

To put it simply, network marketing is a comprehensive marketing activity carried out with the Internet as the main platform to achieve a certain marketing purpose.

First, the center of gravity is different.

Traditional network marketing focuses on enterprises and products, enterprises control information, and pay more attention to the identification of media. The information that traditional network marketing users get when searching for products is only the information that the product itself wants to convey to you, and it is difficult for you to distinguish between good and bad and real and false by yourself. Social marketing values the user, the user is the protagonist, and the information is not controlled by the enterprise.

Socialization is more important about how to interact with users. Different from traditional network marketing, social marketing users can communicate with other users, understand other user experiences, and decide whether to sell, which reminds me that many of us are now buying things in **, and we always habitually go to see buyer shows.

Second, the type of content is different.

In social marketing, content is to establish a social platform in a suitable context, social information is based on interactive marketing based on the community, and content is more about building a social platform. Traditional online marketing is a single correspondence between marketers and audiences, and traditional content marketing allows for longer forms of content in **. Brands can publish blog posts, **, consulting charts, and more.

Third, the goals are different.

While both social marketing and content marketing can serve a variety of purposes, social marketing tends to be of two types:

The first is brand awareness: organizing an event or discussion around a brand.

The second is customer retention and satisfaction: companies can use social channels as an open forum to have conversations with customers around the user's questions and problems.

Fourth, the cost is different.

With the development of the Internet, the cost of traditional network marketing is getting higher and higher, whether it is sem soft text advertising, the marketing cost is rising. The cost of clicks on advertising has also been the most important, putting huge cost pressure on businesses and individuals who want to market in traditional networks. Just like the "Putian Department" medical treatment that broke out last year, it is more dependent on DSP promotion.

However, social marketing is different, its focus is on Weibo, WeChat, forums, post bars and other user gathering places to sell Lu Slip for marketing, emphasizing the interaction with users, can produce a batch of "tap water", in their substitution to attract the attention of peripheral users, the best example is the movie "The Return of the Great Sage" by loyal users to drive other users.

The simple point can be summed up as:

Traditional Marketing: One-way.

The corporate brand is the protagonist and can control the information.

Pursue a lot of attention.

Social Marketing:

The user is the protagonist and the information is not controlled.

community, identify and maintain good influencers.

Piecemeal and subtle, humanized maintenance of every touchpoint.

There are many similarities and differences, crossovers and inclusions between these marketing programs, and the following definitions and book series examples will be easier to understand.

1. Social marketing is a way to use social networks, communities, blogs, encyclopedias or other Internet collaboration platforms to carry out marketing, public relations and customer service maintenance. It should belong to one of the types of network marketing;

2. Digital marketing is the practice of using digital communication channels to promote products and services, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. Such as: mobile phone, SMS, MMS, display banner ads and digital outdoor advertising.

This includes online marketing;

3. Network marketing is the use of the Internet to carry out publicity and promotion activities, and e-commerce refers to the use of simple, fast and low-cost electronic communication methods, and buyers and sellers do not need to meet each other to carry out various business activities. For example: search marketing, email, blogging, etc.;

4. Interactive marketing is the movement of the two sides to each other, in the interactive marketing state mausoleum. For example, the Valentine's Day topic in **, the New Year's goods topic, etc. Therefore, some of the marketing methods in network marketing are also interactive marketing, and they belong to crossover;

Social marketing, as the name suggests, is based on socialization of marketing activities, Renren and Weibo are socialization; Digital spine marketing is a marketing activity that uses the path of digital communication, such as **, SMS, email, and e-fax; The scope of network marketing is relatively high, which can be understood as the marketing of cherry blossoms on the Internet, such as SEO optimization, blog marketing, etc.; Interactive marketing refers to making full use of consumers' opinions and suggestions in the marketing process for product planning and design and marketing packaging, strategic creativity, and service services for the market operation of enterprises. Just a personal opinion, refer to the encyclopedia. Hope it helps you a little!

Respect: Liang and socks Jia Media.

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Enterprises will closely follow the improvement of corporate brand awareness and reputation and appear better development, and brand strategy has become a way for enterprises to survive in the strict sense. The advent of the digital age has brought a new direction and a new way of publicity for the brand development of enterprises, Shanghai digital marketing is a new Internet enterprise specializing in helping enterprises to enter the orange Qingxing brand promotion, brand marketing and brand communication, and the following is the best Shanghai digital marketing in the country to talk about the significance of brand marketing through the network.

First, the power is greater.

The Internet's novel sharing model makes all participants a winner, so that brand promotion is no longer the behavior of a single company, and then the Shanghai Digital Camp has become a way for stakeholders in the industry to benefit together, so that the direction of brand marketing and the direction of demand are always consistent, which also brings a greater driving force.

Second, the efficiency is maximized.

Through the stakeholder Internet model, Shanghai digital marketing has transformed market players who did not care about each other in the past from caring for each other to supporting each other, from passive marketing to active marketing, especially after transforming consumers from simple consumption to brand stakeholders, so that the marketing efficiency of brands is more efficient.

3. Risk minimization.

Through the Internet model, Shanghai digital marketing binds the risks of all brand stakeholders together, from the past to the enterprise alone, but now everyone shares, thus effectively reducing the risk of business operation and internal wear and tear.

Fourth, cost minimization.

Through Internet marketing, Shanghai digital marketing has transformed the marketing expenses originally borne by the enterprise into the marketing expenses paid by each interested party by itself, and the cost control carried out by the enterprise alone in the past has been carried out by all parties now, which has effectively reduced the publicity and promotion costs of the enterprise.

The Internet marketing model is a win-win and multi-win-win model, the Shanghai digital marketing hall with a good reputation only needs to bind the enterprise and all parties together, it can achieve a stronger brand promotion force, improve the efficiency of brand promotion, and play the envy and Shanghai digital marketing will be able to effectively control the risk and cost of the enterprise, which is the meaning of brand marketing in the Internet era.

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Network marketing, as the name suggests, is the use of the Internet as a medium of promotion; Social marketing is the use of mass media as a promotion medium; The latter has a much broader range of channels than the former, including newspapers and magazines, film and television, posters, leaflets, the Internet and so on. Of course, the latter works better, but the cost is also high.

Network marketing includes social marketing, which is basically marketing involving SNS, Weibo and other interactions.

First, the basic function of social network marketing.

1.Build social network resources.

2.Social network information release.

3.Communication and exchange.

4.Viral.

5.Network Advertising**.

Second, the value of social network marketing.

1.An indispensable source of official SNS information in the era of social networking.

As an extension of the corporate network brand.

3.Social networking is an important online marketing platform.

Expand visibility into enterprise information networks.

market research value.

Where the most users do marketing. In other words, your marketing plan must market as many people as possible, so that more users can and enjoy participating in your program content. This is what marketers should be thinking about and working on right now.