How to carry out online drainage in the catering industry? 50

Advertising is a way to insert your ad in the mobile phone software, and interested people will naturally learn about it.

There are many forms of drainage, but the overall can be divided into two types, which can be divided into online and offline drainage.

Online drainage: Free Douyin drainage: Encourage users who enter the store to consume Douyin and then give away dishes.

Offline drainage: Send leaflets, this is one of the very common offline drainage scenarios, the consumption is full of reduction, or the consumption is over 300 yuan, the stored value is 300 yuan, and the meal is free of charge for similar activities, and the amount of money can be set by the merchant himself;

One yuan chicken eating activity, consumption reaches a certain amount, only one yuan merchant will give the corresponding products of the store;

Free tasting, it is recommended to use this activity only during the low season or when the store has just opened.

There are many ways to attract traffic online and offline, which can be flexibly used according to the actual situation of the store, local eating habits or competing restaurants.

1.First of all, it is necessary to design a complete and feasible promotion and drainage plan. In order to better promote and drainage, we need to have a complete and feasible plan to design specific content and form.

2.Recruit talent and build a team. Whether it is the promotion and drainage of restaurants or other industries, talents and teams are needed. They have professional knowledge and skills, and have a wealth of experience and cases.

3.According to the positioning and goals of your own restaurant, you can design a specific promotion and drainage plan and form, so that you can have a very clear direction and goal, know what kind of people your promotion and drainage group is, what kind of characteristics and styles they have, and so on.

4.Choose the right platform to promote and drive traffic. With a specific plan, professional talents and teams, you also need a suitable platform to promote and drain traffic, and the audience on these platforms is your target customers.

7.Be careful and attentive, do a good job in details, and design a specific time cycle according to the actual local consumption situation. Whether it is the promotion of restaurants or other industries, you need to be patient, pay attention to details, and plan the time cycle.

I think if you open a restaurant, some traffic platforms such as Douyin and Kuaishou are very good ways to attract traffic, especially in the local area, if you find some good local bloggers to promote, it is still more okay.

Restaurants can promote and attract traffic, through network promotion, and offline promotion, and can engage in some offline activities, such as preferential rebate activities, etc., and increase publicity efforts to achieve the purpose of promotion and drainage.

A dish drainage is a common trick used by most restaurants, but in the long run, there will still be some people who are not interested in your special drainage dishes, and this part will still refuse to consume in your restaurant.

And this restaurant has launched 4 types of drainage dishes, explosive + stir-fry + cold dishes + soup dishes, each type of dish 4 choose 1 for customers to choose, that is, 16 dishes for customers to choose, which greatly gives customers full room for choice, stir-frying, cold dishes, soup dishes are also very low, such as cold dishes, the pricing of the same industry is 8 yuan, 10 yuan, 10 yuan, 20 yuan, and this restaurant pricing is 3 yuan, which is lower than the same dishes of the same industry, beyond the imagination of customers. It greatly teases the nerves of the customer's psychology of taking advantage.

Restaurants need to attract traffic: find topicality. Whether it is restaurant drainage or other industry drainage, you need to have a topicality, to find a better topic for your restaurant, positive topics will make your restaurant attract more customers and groups. 2/7

Restaurants need to attract traffic: pay attention to publicity and promotion. Restaurant drainage, like other industry drainage, must have good publicity and promotion, expand the influence of the restaurant, improve visibility, and increase more customer traffic. 3/7

Restaurants need to do social marketing by using the Internet. Now is the Internet era, restaurant drainage can combine the current Internet development trend to establish community marketing, strengthen the relationship with customers, increase interaction, and generate more external traffic. 4/7

Restaurant drainage needs: good service, increase good dishes, and use products and services to attract traffic is also one of the key methods. The most important thing to do in a restaurant is to have good dishes and good service, so that the restaurant will have a good reputation and can also play a positive role in its own drainage work. 5/7

Restaurant drainage needs: hire a professional team or personnel to be responsible for drainage. Professional things are left to professional people to complete, and it is easier to achieve goals. They have professional knowledge and skills, have a lot of experience, and know how to start from the catering industry itself to attract traffic. 6/7

Restaurant drainage needs: there are steps and methods, and rational drainage. Not blind, not impatient, have your own plans and arrangements.

Regardless of the size of the restaurant and the number of staff, it is best to make plans and programs in advance when draining traffic, so that it is convenient for the staff to carry out their work. 7/7

Restaurant drainage needs: the team works together to improve the grade of the restaurant from the external aspects such as the environment of the restaurant, improve the reputation of the restaurant from the aspect of team service, and also do a good job in the design of the overall dishes and innovation, so that their restaurants will have a better brand effect and attract more customers.

Hello. First of all, you have to have your core competitiveness, you have to do differentiated competition, if your products are not good, at the same time you are not good at decoration, your characteristics are not good, then you have no way to compete with others.

The product is differentiated, and the rest is to engage in marketing, which can be promoted on the Internet to do some coupons, some preferential activities, and at the same time, it can also be used for offline rewards.

1. Online drainage: circle of friends marketing, Internet advertising, circle socialization, self-promotion, etc.

2. Offline drainage: knowledge salon, live broadcast, cross-border cooperation, leaflet marketing, etc.

3. We usually find the community where the target customers gather, communicate with the property, choose the time to set up a stall, and distribute leaflets.

4. Select the community, communicate with the property to sign the contract, set up a stall, and issue it.

5. Design a first-class plan, so that office staff or advertising companies can design copywriting and print it into a promotional page for sales distribution.

I have a student who runs a Western restaurant, and he encountered such a problem. In the first two years, most of the customers in his store were from Meituan. Now, he is also seeing fewer new customers coming from Meituan.

He asked me: what should I do, is there any good way to attract customers?

I think it should be possible to do some new ways of promotion, and then it may be better to do this, and then it can also be promoted through the Internet. I also let some of my friends send it from the circle of friends or on some telephone poles or somewhere to enter some of their own restaurant names, and there is also to contact ** and address, put these on it, and wait until a few days, the restaurant will definitely be very large.

The competitiveness of the catering industry is very large, and now the catering industry does not have to be very good, if you want to do catering, you must first find a very good brand, and from the decoration of the store to the interior style must be unique, so as to attract customers.

Secondly, you must be very tasty in the catering category, and your food must be perfect and suitable for the taste of the public, only in this way can you do it well.

If restaurants want to promote drainage, they generally only carry out full discount or double **.

If you have these discounts, you can attract some people to the store.

And you can also do some membership cards, and you can also try to send some snacks and the like, which can also achieve the effect of drainage and promotion.

Due to the overall economic downturn this year, all walks of life are worse than in previous years, and catering is also one of the hardest hit areas! But now the domestic epidemic has stabilized, and the economy has begun to recover! If you want to be one step ahead of others to seize the opportunity, you must first lose two or three signature dishes, which must be made into a hit, and then promoted on major online platforms, such as South Douyin and North Kuaishou.

To be a restaurant first of all, it must be distinctive, if there is no specialty dish, such a restaurant can not last long, and it must be affordable, the hygiene must be absolutely high-quality, the store must also be distinctive, and the decoration can not be too low-grade.

If a restaurant wants to promote and drainage, it can go through several aspects, first of all, it can be promoted through offline flyers, and then it can be promoted through online discounts, that is, through online and offline channels, various discounts are superimposed, and then you can also ask some famous people to do a little promotion for yourself, so that you can deepen your own topic and add promotion and drainage to the degree.

Several ways, the first is to distribute leaflets, in the most advanced places, the distribution of catering preferential leaflets, to attract customers to understand, increase the intensity of discounts, so that customers have loyalty.

In fact, the competition in the catering industry is very fierce. But the opportunity is also great, because the most important thing in the catering industry is that everyone likes the taste. As long as you make delicious food, many customers will help you promote it, bring customers to continue to eat, and spread the word, this is the best way to attract traffic.

For example, you can go to Weibo to find some big Vs to help write some soft promotions.

You can also do some eating and broadcasting on platforms like Kuaishou or Douyin, which can also be promoted and drained.

Nowadays, this way of advertising is almost all through self-a**.

If a restaurant wants to promote and attract traffic, it can only rely on nearby advertisements. If it is a local restaurant, you can find some local self-** to promote. Send some coupons and the like to attract traffic. If it's delicious, customers will automatically promote it for you.

If the restaurant wants to promote it, first of all, your food must be reasonable and taste good. If your food tastes good and is fair, then it will naturally attract customers. Then the high quality of service should be thoughtful.

If the restaurant wants to promote and drain traffic, it is appropriate to carry out some preferential activities to attract more customers to buy things from you, drive your benefits, and promote your reputation, which is more conducive to the development of product brands.

Restaurants do more advertising recommendations, such as increasing the promotion of some tea shops on some publicity platforms, and achieving first-class in all aspects of color, flavor and **, so that it is easy to promote and drain.

Most F&B outlets can do the following:

1.The traditional single page is printed on the single page with the introduction of some restaurants, put a few ** and go out, people with a little idea, print some preferential activities or member recharge activities on the single page, so as to want to attract traffic through this way.

2.The event will hold some store events, and the event date can be selected on holidays, anniversaries, etc.

3.The old way to bring the new way to the store to consume more than three times, you can turn into your own old customers, friends and old customers word-of-mouth marketing is the most intuitive, through personal influence can bring a large part of loyal customers.

4.The membership marketing model recharges members Cong Xi will have a big discount than Zhao Zheng Peng, and members can give coupons and other ways to arouse customers' desire to buy.

5.The new ** drainage is pushed on some big V or Douyin big, and many of the usual methods are to pay attention to**You can receive a** or family products, so that both drainage and brand are done.

How can restaurants continue to attract customers efficiently?

There is nothing wrong with everyone, but there is one problem that is overlooked. The front leads customers to the store to consume. How can it continue to have an impact in the later stages?

Even continue to fission customers through activities. It seems that everyone only thinks of the first half. Didn't think of what to do with the second half of the liquid macro part?

There is nothing wrong with the above customer acquisition methods.

I'm going to teach you a simple way to do it.

Third, the group regularly sends coupons to guide you to the store and consume. When engaging in activities, these user groups can be fissioned.

This is the long-term, continuous way to gain customers.