-
1. Formulate e-commerce development goals and plans according to the needs of business development.
E-commerce is the electronic, networked, automated and intelligent business activities (including information flow, capital flow, and logistics). It is necessary to advance in stages and at different levels to realize the integration of commerce and electronics at different levels, and to develop e-commerce in stages and levels from shallow to deep in light of local conditions and in light of the situation of the unit.
1. Three levels or three stages of e-commerce.
E-commerce can be divided into three levels or three stages according to the level of application and the degree of integration of business and electronics
1) primary e-commerce or primary electronic and networked business: the initial development of e-commerce, mainly to realize the network of information flow, that is, to publish product information online, online contract negotiation, online marketing, online collection of customer information, to achieve network marketing and other non-payment e-commerce. Realize the informatization of primary business services.
2) Intermediate e-commerce or business intermediate electronic, networking: to achieve the network of information flow and capital flow, that is, to achieve online transactions, online payment, to achieve payment e-commerce, based on the best chain management and customer management, to achieve intermediate business service informatization.
3) advanced e-commerce or business advanced electronic, networked, intelligent: to carry out collaborative e-commerce, fully realize the information flow, capital flow, logistics and other three streams of networking: to achieve payment e-commerce and modern logistics, online ordering and enterprise internal ERP, SCM, CRM, BI combined, timely and sophisticated production, to achieve zero inventory.
Collaborative business emphasizes that from product design and development, manufacturing, product sales and delivery, logistics and distribution, after-sales service, and even the final effectiveness evaluation, etc., the socks chaos is carried out through the network and e-commerce platform, so that all parties in the upstream and downstream enterprises of the first chain can operate synchronously.
-
Recall that we shop for ourselves, in fact the purpose of the items you buy is to solve the problems you encounter in life or production, so you are not buying the product itself, but buying a result. So, if you want to get more user recognition, then you need to provide users with a result, and you need to contribute value. What kind of value can attract users?
My summary is: more affordable**, higher quality, more rigorous and perfect service. Why is it more affordable** and not more affordable**?
Because we now have many competitors in the market, we can't be cheaper than everyone's, so what we can do is to continue to optimize ourselves and give users more affordable **, and we can see very clearly that the current online shopping market has begun some good changes, consumers are not blindly pursuing low prices, and will pay more attention to quality and service.
At this point, the answer to how to do a good job in e-commerce has been placed in front of your eyes, which is very simple, that is, "to make better products, provide better services, and give more affordable **", which is the essence of how to run a good e-commerce business.
-
E-commerce includes a lot of oh, very.
Rakshasa Haishi is adapted from the original chapter of the same name.
The marketing strategies of e-commerce are as follows:
1. The development of e-commerce promotes the reform and improvement of traditional enterprises from the system, especially around the requirements of the development of e-commerce, from the setting of organizational structure, the creation of enterprise employee incentive system and business owners. >>>More
E-commerce can be divided into different types according to different business models or business methods, as follows: >>>More
There's no free, and it's still PPC. To give you a good suggestion, put a little more effort into the keywords. >>>More
Chamber of Commerce Commercial operation is a variant of pyramid marketing activities such as "chain sales operation and capital operation" investigated and dealt with by the industrial and commercial departments. >>>More